Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 2nd June 2015, 11:11   #331
BHPian
 
Join Date: Dec 2014
Location: Hyderabad
Posts: 153
Thanked: 147 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by raghav135 View Post
Looks like bookings for Ford Figo Aspire have started with 50k or 1lakh (not sure which one is correct).

It also looks like the dual clutch automatic transmission would come with 1.2L petrol option (not 1.5L petrol).

http://www.motorbeam.com/2015/06/car...ings-commence/

http://auto.ndtv.com/news/bookings-f...e-begin-767726
I don't understand. Didn't their VP confirm that 1.5L Petrol engine will be offered in the below posted interview? I thought that made it more or less official. Why is there still confusion over whether 1.5L Petrol engine will be offered or not?

Quote:
Originally Posted by shyampsunder View Post
Hey guys, Powerdrift has a video on YouTube interviewing a Ford VP about the Aspire, he confirms 3 engine options. 1.2l and 1.5l petrol engines and 1.5l diesel engine. He also rules out bringing in the ecoboost engine to this car.

Note to mod: If this information has already been announced please feel free to delete this past

Last edited by Gannu_1 : 2nd June 2015 at 16:21. Reason: Removed Youtube URL from the quoted post.
JonSnow is online now   (2) Thanks
Old 2nd June 2015, 12:27   #332
Senior - BHPian
 
adimicra's Avatar
 
Join Date: Jul 2010
Location: Hyderabad
Posts: 1,558
Thanked: 1,058 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Well, the opinions in this thread are very optimistic to say the least. The same was the case with the Tata Zest but we know the market response was quite the opposite.

Ford doesn't enjoy the brand equity of a Maruti, Hyundai or Honda. So, they need something extraordinary to make the product a success. The Ecosport was the first of it's kind and was launched at an extremely competitive price. The Figo came with an outstanding value proposition - B+ segment size with B segment price couple with decent and proven diesel engine (though it couldn't sustain the sales momentum for long due to it's dated design and overall lack of quality and finesse).

Now, this brings me back to the Aspire. What is the extraordinary factor here? Yes, 6 airbags is a great offering for the safety conscious people ..but, what % of the buyers in this segment care about 6 airbags (most don't even care about any airbags)? The design is decent..not offensive but not alluring at the same time. The space and interiors seem par for the course for this segment. The only way it can be a success is to undercut the Dzire/Amaze by a significant margin. Else, I just don't see this taking off.
adimicra is offline   (1) Thanks
Old 2nd June 2015, 13:18   #333
BHPian
 
Join Date: Apr 2015
Location: Kochi
Posts: 367
Thanked: 1,168 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by adimicra View Post
The design is decent..not offensive but not alluring at the same time.The only way it can be a success is to undercut the Dzire/Amaze by a significant margin. Else, I just don't see this taking off.
Aspire looks better than most sub 4 metre sedans. I don't think that Ford has dreams of selling more Aspires than Dzire, even if they desire! They will be happy with 5000-7000 a month, which I think is achievable. Ford may not have the might of Honda, but after owning a Figo(dad's) we are happy with the experience. I think the case is same with most who own Ecosport.
The Rationalist is offline   (4) Thanks
Old 2nd June 2015, 16:17   #334
Senior - BHPian
 
kiku007's Avatar
 
Join Date: Apr 2005
Location: Brisbane
Posts: 1,610
Thanked: 1,223 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by adimicra View Post
Now, this brings me back to the Aspire. What is the extraordinary factor here? Yes, 6 airbags is a great offering for the safety conscious people ..but, what % of the buyers in this segment care about 6 airbags (most don't even care about any airbags)? The design is decent..not offensive but not alluring at the same time. The space and interiors seem par for the course for this segment. The only way it can be a success is to undercut the Dzire/Amaze by a significant margin. Else, I just don't see this taking off.
I'm no fan of the Aspire or any of the Compact Sedans for that matter. When you say the Aspire needs to undercut the Dzire and Amaze by a significant margin, what exactly do you mean? The Amaze is an pathetic looking, cheaply built, electronically speed limited (God knows for what) contraption under 4M that sells well as a sedan in India because it has a boot, a diesel engine and 'H' on the bonnet. I dread to think to what abyss Ford has to fall to significantly undercut the Amaze.
kiku007 is offline   (9) Thanks
Old 2nd June 2015, 16:45   #335
BHPian
 
Join Date: Dec 2007
Location: Bangalore
Posts: 56
Thanked: 50 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by kiku007 View Post
I'm no fan of the Aspire or any of the Compact Sedans for that matter. When you say the Aspire needs to undercut the Dzire and Amaze by a significant margin, what exactly do you mean? The Amaze is an pathetic looking, cheaply built, electronically speed limited (God knows for what) contraption under 4M that sells well as a sedan in India because it has a boot, a diesel engine and 'H' on the bonnet. I dread to think to what abyss Ford has to fall to significantly undercut the Amaze.
Well said! Lucky that the govt did not come up with a 3M rule. Else our roads would've been already filled with sub 3M sedans and SUVs.
anish5225 is offline   (2) Thanks
Old 2nd June 2015, 18:44   #336
BHPian
 
raghav135's Avatar
 
Join Date: Jun 2014
Location: Bangalore
Posts: 67
Thanked: 31 Times
Default

Quote:
Originally Posted by JonSnow View Post
I don't understand. Didn't their VP confirm that 1.5L Petrol engine will be offered in the below posted interview? I thought that made it more or less official. Why is there still confusion over whether 1.5L Petrol engine will be offered or not?

Thanks , I had not seen the video before. I wonder why it is not mentioned in yesterday's news links!
raghav135 is offline  
Old 2nd June 2015, 18:54   #337
Senior - BHPian
 
adimicra's Avatar
 
Join Date: Jul 2010
Location: Hyderabad
Posts: 1,558
Thanked: 1,058 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by The Rationalist View Post
Aspire looks better than most sub 4 metre sedans. I don't think that Ford has dreams of selling more Aspires than Dzire, even if they desire! They will be happy with 5000-7000 a month, which I think is achievable. Ford may not have the might of Honda, but after owning a Figo(dad's) we are happy with the experience. I think the case is same with most who own Ecosport.
Quote:
Originally Posted by kiku007 View Post
I'm no fan of the Aspire or any of the Compact Sedans for that matter. When you say the Aspire needs to undercut the Dzire and Amaze by a significant margin, what exactly do you mean? The Amaze is an pathetic looking, cheaply built, electronically speed limited (God knows for what) contraption under 4M that sells well as a sedan in India because it has a boot, a diesel engine and 'H' on the bonnet. I dread to think to what abyss Ford has to fall to significantly undercut the Amaze.
Well, I am not saying Amaze or Dzire is a better car..I am not a fan of sub-4M compact sedans.. I am just speculating on the success or failure of the model and you know very well that it's not only the product that sells.. there are many other factors in play. Otherwise, the Zest should have been a best seller.
I am not going to argue with people who love a particular brand ... we will see the outcome in a few months. 5000-7000 per month is a very optimistic target for the Aspire.
Looks are very subjective and I don't think the Aspire looks any better than an Amaze. And I think Ford needs to price the Aspire at 30-40K less than Amaze/Dzire for matching features or provide more features at the same price if they have any desire of selling 5000-7000 cars per month.
adimicra is offline  
Old 2nd June 2015, 19:07   #338
BHPian
 
jayded's Avatar
 
Join Date: Jan 2010
Location: TVM, HYD
Posts: 535
Thanked: 455 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by adimicra View Post
I am not going to argue with people who love a particular brand
[SNIP]
Looks are very subjective and I don't think the Aspire looks any better than an Amaze. And I think Ford needs to price the Aspire at 30-40K less than Amaze/Dzire for matching features or provide more features at the same price if they have any desire of selling 5000-7000 cars per month.
I would rather Ford not sell the Aspire well than stoop to the levels of quality and looks of the Amaze. Amaze has one of the most hideous interiors I've ever seen in something tagged as a family sedan, in recent times.

I would say the Aspire would be well kitted unlike the tin can Amaze and Dzire (which i've started to respect more after seeing the Amaze Interiors). But alas, we know quality products don't always sell due to something called "perception". But that doesn't make the Nano, Zest or the Aspire, bad products.

Last edited by jayded : 2nd June 2015 at 19:09.
jayded is offline   (2) Thanks
Old 3rd June 2015, 00:05   #339
BHPian
 
Join Date: Aug 2013
Location: Delhi
Posts: 50
Thanked: 38 Times
Default

Quote:
Originally Posted by adimicra View Post
And I think Ford needs to price the Aspire at 30-40K less than Amaze/Dzire for matching features or provide more features at the same price if they have any desire of selling 5000-7000 cars per month.

Zest starts at a ex-showroom (Delhi) price of INR 4,88,513 for XE Revotron 90PS Petrol (WHITE). And, that is the least among the popular competition in sub-4m (Compact) Sedan segment. But it did not set the sales on fire, in spite of being a good product.

Of course, the factors are numerous like failing to meet deliveries for AMT, shattered brand image of TATA Motors, resemblance of 3/4 silhouette with predecessor models of Tata and others.

The marketing of Amaze, IMO, tried to hit the right spot of a car which has enough space, low maintenance and high fuel efficiency; though it was let down by interiors and NVH of the car.

If we look at Xcent and Dzire, the marketing is being targeted with focus on fuel efficiency, low maintenance and reliability, getting MORE for LESS (features, space).

So, Ford has to make sure that along with pricing, it hits right spot in marketing and word of mouth publicity of product which is more important than getting brand ambassador Farhan Akhtar on-board & naming the car 'Aspire'.
utsav1303 is offline  
Old 3rd June 2015, 10:24   #340
Senior - BHPian
 
kiku007's Avatar
 
Join Date: Apr 2005
Location: Brisbane
Posts: 1,610
Thanked: 1,223 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by adimicra View Post
Well, I am not saying Amaze or Dzire is a better car.. And I think Ford needs to price the Aspire at 30-40K less than Amaze/Dzire for matching features or provide more features at the same price if they have any desire of selling 5000-7000 cars per month.
That's the point of view I'm not sure of, mate. Without knowing which is a better car or not, is it right to expect the Aspire to be priced lower (30-40K) or speced higher than corresponding Dzire or Amaze variants to sell 5000+ cars?

In the quest for market share, some companies are diluting the core strengths of their brand . Hope nothing like that happens with Ford.
kiku007 is offline   (2) Thanks
Old 3rd June 2015, 14:21   #341
BHPian
 
Vitalstatistiks's Avatar
 
Join Date: Feb 2014
Location: Bombay-->Delhi
Posts: 180
Thanked: 251 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by kiku007 View Post
The Amaze is an pathetic looking, cheaply built, electronically speed limited (God knows for what) contraption under 4M that sells well as a sedan in India because it has a boot, a diesel engine and 'H' on the bonnet.
Quote:
Originally Posted by jayded View Post
I would rather Ford not sell the Aspire well than stoop to the levels of quality and looks of the Amaze. Amaze has one of the most hideous interiors I've ever seen in something tagged as a family sedan, in recent times.

I would say the Aspire would be well kitted unlike the tin can Amaze and Dzire (which i've started to respect more after seeing the Amaze Interiors).
Care to objectively explain your points like "pathetic looking" and "hideous interiors" ? I am no Amaze owner, or even a fan, but I don't subscribe to these adjectives. IMO, it is a better looking "tin can" (as are all the other cars in this segment) than its competition. What is the counter to that ? I would suggest a little more civility in choice of words, even if you wish to criticize a product or a brand. There are 100s of owners right here on this forum, who will not appreciate the choice of words.

Last edited by Gannu_1 : 3rd June 2015 at 15:26. Reason: Removed the unwanted bits. Please avoid posting in inappropriate language esp. when referring to members on the forum. Thanks
Vitalstatistiks is offline   (3) Thanks
Old 3rd June 2015, 14:46   #342
BHPian
 
Join Date: Nov 2014
Location: Bangalore
Posts: 77
Thanked: 69 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by jayded View Post
I would rather Ford not sell the Aspire well than stoop to the levels of quality and looks of the Amaze. Amaze has one of the most hideous interiors I've ever seen in something tagged as a family sedan, in recent times.
Well put! Indeed, I personally found Amaze having dated interiors along with poor NVH. Agree this is one of the top cars in terms of fuel efficiency, but there is only so much that you can compromise for FE's sake.

Quote:
Originally Posted by jayded View Post
I would say the Aspire would be well kitted unlike the tin can Amaze and Dzire (which i've started to respect more after seeing the Amaze Interiors). But alas, we know quality products don't always sell due to something called "perception". But that doesn't make the Nano, Zest or the Aspire, bad products.
Respect Dzire compared to Amaze..Hmm. In retrospect, I have to say I agree with you. Viewed stand-alone, Dzire doesn't look enticing, but compared to Amaze, yes I have to agree it looks 'Dzire'able and 'Amaze'ing

On the other part regarding the 'perception', I guess there have been enough arguments and counter arguments. Enough said and I will not rake this up again.

All in all, this is one car amongst 4 (others being iX25, Jazz and S-Cross) that I am looking forward for a lunch of. In my opinion, Aspire will turn out to be the one with the most safety kit in place (Jazz is almost confirmed with only 2 airbags; I don't expect Maruti to start offering 6 airbags; iX25 is the only one that I have hopes on since the erstwhile i20 came with 6 balloons).

Others might find this paranoid but I am really particular about the 6 airbags since a majority of my family rides in the back seat - can't do without them (both the family and the airbags!)
turboturtle is offline   (2) Thanks
Old 4th June 2015, 03:03   #343
BHPian
 
Vigkey's Avatar
 
Join Date: Jan 2015
Location: Bangalore
Posts: 669
Thanked: 1,153 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by kiku007 View Post
The Amaze is an pathetic looking, cheaply built, electronically speed limited (God knows for what) contraption under 4M
Sir, I would agree to the fact that Amaze is built to a cost and it is clearly visible. However, not many would agree that it is pathetic looking (might be your personal opinion - but your statement makes it sound like it is a fact). Amaze is more proportional looking than most other compact sedans in market today. Again, the interiors might be dated, plain and too simple but I felt the parts and plastic to be of adequate quality and pretty well put together.

I definitely agree that Aspire is very good looking too, and IMO will pose serious questions to Amaze in overall feature-set, build quality and interior design.

Coming to the speed limit, why should we be so concerned about that? The limited speed is well above the legal limits of our road - so I dont think it is as big an issue as it is projected to be.

Quote:
Originally Posted by The Rationalist View Post
Aspire looks better than most sub 4 metre sedans. I don't think that Ford has dreams of selling more Aspires than Dzire, even if they desire! They will be happy with 5000-7000 a month, which I think is achievable.
Well Rationalist, I feel the 5000-7000 figure is very optimistic, considering the fact that Ford has managed to exceed the 7k mark only twice in the last 12 months (that too by just). I am sure they will sell ~3-4k per month - Not more. Ford does not have the number of dealers to sell that many cars especially in Tier 2 and 3 towns. Moreover, we see how Tata (with Bolt and Zest) with much more reach failed to sell consistently good numbers. Ford should first price the car sensibly and try to sell consistent numbers first and then constantly aim to increase the sales by good word-of-mouth. Very importantly they should not be greedy by constantly increasing the prices like they did for Ecosport.

Quote:
Originally Posted by turboturtle View Post
Others might find this paranoid but I am really particular about the 6 airbags since a majority of my family rides in the back seat - can't do without them (both the family and the airbags!)
Well, I would also love to have 6 air-bags in the car I buy, but unfortunately the mass market is not with us. People want "visible" features and not invisible safety features. How else would you explain the majority of Swifts / Dzires seen on road being the VXi / VDi. Low demand, I am sure, is the only reason why Hyundai is not offering the 6 airbags option in i20 now. Good that Ford is offering these in Ecosport and Aspire - would be really great if others follow the example set.
Vigkey is offline   (1) Thanks
Old 4th June 2015, 13:51   #344
Senior - BHPian
 
kiku007's Avatar
 
Join Date: Apr 2005
Location: Brisbane
Posts: 1,610
Thanked: 1,223 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by Vigkey View Post
Sir, I would agree to the fact that Amaze is built to a cost and it is clearly visible. However, not many would agree that it is pathetic looking (might be your personal opinion - but your statement makes it sound like it is a fact). Amaze is more proportional looking than most other compact sedans in market today. Again, the interiors might be dated, plain and too simple but I felt the parts and plastic to be of adequate quality and pretty well put together.
Of course many wouldn't agree to calling the Amaze looks pathetic After all looks are subjective. The interior quality may be adequate for some but I clearly miss the quality of the previous gen Hondas. Those front seat backs can't get any thinner for example.

Quote:
Originally Posted by Vigkey View Post
Coming to the speed limit, why should we be so concerned about that? The limited speed is well above the legal limits of our road - so I dont think it is as big an issue as it is projected to be.
That shows the level of confidence (or fear) a company has in it's product. When a similar engine is not speed limited in the City, what logical reason could you think of it being limited in the Amaze?


This isn't a Amaze Vs Aspire discussion. It started when a post wanted the Aspire to be priced significantly lesser or speced higher than an Amaze. All I'm saying is, Honda has stooped to a new low with the Amaze and I really don't want Ford to be going any further down for the sake of sales.
kiku007 is offline   (1) Thanks
Old 4th June 2015, 14:26   #345
BHPian
 
Vigkey's Avatar
 
Join Date: Jan 2015
Location: Bangalore
Posts: 669
Thanked: 1,153 Times
Default Re: Ford Figo-based compact sedan - The Aspire

Quote:
Originally Posted by kiku007 View Post
The interior quality may be adequate for some but I clearly miss the quality of the previous gen Hondas. Those front seat backs can't get any thinner for example.
Agree to that sir. It is not up to the quality levels of previous generation Hondas. My simple point was, the current levels are not as bad as they are portrayed to be. The seats are thin for sure but I didnt feel any sort of discomfort after driving the car 575 kms on a same day round trip.

Quote:
Originally Posted by kiku007 View Post
That shows the level of confidence (or fear) a company has in it's product. When a similar engine is not speed limited in the City, what logical reason could you think of it being limited in the Amaze?
Probably Honda believed the car might not be too stable in 150 kmph with the slim tires. Mobilio build on the same platform does not have any speed limiting - and it has wider tires - So probably it has something to do with the tires.

I guess we are going way and should stop before Mods come in to warn us. Probably we can have a discussion in the Amaze thread or a private discussion.

Quote:
Originally Posted by kiku007 View Post
This isn't a Amaze Vs Aspire discussion. It started when a post wanted the Aspire to be priced significantly lesser or speced higher than an Amaze. All I'm saying is, Honda has stooped to a new low with the Amaze and I really don't want Ford to be going any further down for the sake of sales.
Yes, I do not think Ford should try to undercut Amaze by giving poor quality - but definitely when it comes to pricing, there will be a comparison of Amaze vs Aspire and if Aspire is expensive by more than 20k, people will not be looking at Aspire. This is the segment for middle class family men and will have lot of buyers from Tier 2 and 3 cities and hence making it a very very price sensitive segment. Pricing it lower than Amaze will definitely help.
Vigkey is offline   (2) Thanks
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Tata Tiago-based compact sedan. EDIT: Tigor launched at Rs 4.7 lakhs Tushar The Indian Car Scene 780 23rd June 2017 14:27
VW mulls Polo-based compact SUV arjab The International Automotive Scene 9 27th January 2016 07:42
Rumour: Renault-Nissan contemplating Micra based compact sedan JayPrashanth The Indian Car Scene 1 27th August 2013 16:35


All times are GMT +5.5. The time now is 23:30.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks