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Old 3rd July 2014, 14:00   #121
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Default Re: Why not Indian names for Indian cars?

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Originally Posted by rsidd View Post
If we can have Indian names for planes (Tejas, Kiran), missiles (Prithvi, Agni, etc), even (in the past) scooters (Chetak) and cars (Padmini), why not cars today? I think the reason is, other than Tata and Mahindra, we have no proper Indian car manufacturers. (Perhaps Thar qualifies as an Indian name?) I doubt lack of market appeal is the reason. More a lack of imagination from the makers. Why wasn't the Tata Bolt called "vajra" and Zest "utsah", for example? The same Tatas named their jewellery brand Tanishq, and it sells fine. I suspect it's just because, with cars, "nobody has ever done it"...
Those planes and missiles are named by the govt, and they can afford to do so since they don't have to sell to end consumers like us. If the day arrives where we would be buying missiles and planes from HAL and ISRO, they would start goving them better names.

Also, jewelry is a very traditional Indian product so a foreign name would never suit it. Cars on the other hand are modern products which have little Indianess in it.
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Old 3rd July 2014, 15:35   #122
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Default Re: Why not Indian names for Indian cars?

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Yes, Avanti is Italian for forward. Before DC, there was the Avanti Garelli moped -- remember that? Garelli being the now-defunct Italian parent.
Oh yes, the Avanti ... By the way, apart from the Mahindra Thar, is the Ashok Leyland Dost the only other Indian vehicle in production today to sport an Indian model name?
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Old 3rd July 2014, 15:42   #123
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Default Re: Why not Indian names for Indian cars?

Interesting thread. Maybe to our populace western names convey a message of premium and aspirational product.

But come to think of it, isn't western name the norm in almost all major categories.

Hell we have the likes of Van Heusen, Louis Philippe, Allen Solly, Peter England etc. in shirts.

I haven't yet seen a Balwinder Singh shirt, or a Pulok Chatterjee shirt or a Ramasubramanian Sethumadhavan brands of shirts... No offences to the people with those names.
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Old 3rd July 2014, 16:06   #124
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Default Re: Why not Indian names for Indian cars?

When Mahindra, Tata themselves are Indian names and we dont have problems, why would model names have problems? Its just that we haven't seen any and got used to any that we think we will resist it.

How about at least Mahindra 330 or A5 or something in that case?
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Old 3rd July 2014, 16:22   #125
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Default Re: Why not Indian names for Indian cars?

Forget about Cars, Nokia tried naming its line of Phones as Asha(Hope) which was a recipe for disaster in the Indian Market. Indian are fascinated by western names. A John looks more cooler to us than Jagannath. Most of us, prefer to do away with our Indianised names when settled abroad. Thats a shocking trend though. And just for the record Asha sold very well in other south asian and emerging markets.
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