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Old 12th February 2014, 09:16   #1
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Default Nissan ousts Maruti as the No. 2 exporter from India!

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Nissan has displaced Maruti to become the second-largest passenger car exporter from India. Hyundai remains the number one car exporter.

Nissan has been shipping more India-built cars than Maruti in the past two months, and it has now emerged as the second big exporter of cars with its total volumes standing at 94,931 units when compared with Maruti’s exports of 79,945 units in the first 10 months of current fiscal. In the year-ago period, Nissan and Maruti exported 80,867 units and 95,526 units, respectively.

“Maruti’s exports have been impacted recently by a change in the homologation norms in the key Algerian market. Also, several African countries have imposed non-tariff barriers by signing a preferential import duty agreement with European players. It expects exports to remain under pressure for the next two-to-three quarters,’’ says Sneha Venkatraman, analyst-automobiles, HDFC Securities Ltd.

Nissan has been shipping its compact car Micra and sedan Sunny, built at the Renault-Nissan alliance manufacturing unit at Oragadam near Chennai. It is exporting to over 100 countries, including Europe, Africa and Middle East. It is reported to have exported over 330,000 units till date.
The Hindu
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Old 12th February 2014, 13:25   #2
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Default Re: Nissan ousts Maruti as the No. 2 exporter from India!

Happy for this brand, at the same time ironically, sad to see such a capable name loosing out in the domestic market. They have lost much sheen in domestic sales just because of the half hearted effort in outsourcing key areas to a third party, is what I believe.

This is the umpteenth time I am repeating on the forum that I would really want Nissan to deal directly with their dealers and transfer the real spirit of the brand to them and thus to the customer.
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Old 12th February 2014, 17:12   #3
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Default Re: Nissan ousts Maruti as the No. 2 exporter from India!

The Renault-Nissan combine seems to be well poised to inch closer to the No.1 slot currently held by Hyundai with the launch and export of the Datsun brand.

If this brand catches on fancy again then there would be significant upside to Nissan since it will be the only manufacturing unit that will produce this brand worldwide since it has big capacities for export production as per the article below-


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Source - Business Standard - http://www.business-standard.com/art...0400191_1.html

The facility has a production capacity of 400,000 units, which can be expanded to 480,000 units. Nissan’s Micra, Micra Active, Sunny, Evalia and Terrano are produced from here. So are Renault’s Koleous, Fluence, Pulse, Scala and Duster. The facility, spread over in 640 acres, have cumulatively produced 600,000 units, including 370,000 units for export markets.

While declining to comment on the sales target, he said that globally, by end-2016, the company set a target to sell 300,00 units of Datsun. "Our (Nissan's) target is to capture 10 per cent of the market by 2016 and 50 per cent of which would come from Datsun brand," he said.

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Old 12th February 2014, 17:16   #4
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Default Re: Nissan ousts Maruti as the No. 2 exporter from India!

Maruti will be back in the top slot of exports soon.

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All new models introduced by Maruti Suzuki will also be manufactured in left-hand drive (LHD) versions. Ayukawa said, “We want to expand the scope of exports out of India. Suzuki has entrusted Maruti Suzuki with the responsibility of producing and selling vehicles in Africa, West Asia and some markets in Southeast Asia.
http://www.business-standard.com/art...0800733_1.html
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Old 12th February 2014, 17:18   #5
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Default Re: Nissan ousts Maruti as the No. 2 exporter from India!

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Originally Posted by thoma View Post
Happy for this brand, at the same time ironically, sad to see such a capable name loosing out in the domestic market. They have lost much sheen in domestic sales just because of the half hearted effort in outsourcing key areas to a third party, is what I believe.

This is the umpteenth time I am repeating on the forum that I would really want Nissan to deal directly with their dealers and transfer the real spirit of the brand to them and thus to the customer.
I can assure that CXOs within NMIPL understand this. They know it for a fact that there needs to be a direct relationship between the OEM and the dealer. In fact these issues were aparently raised with Mr Ghosn on his visit to India last year, but I think local management has very little control over this issue. Ultimately the brand suffers.
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Old 23rd April 2014, 19:21   #6
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Default Nissan displaces Maruti to become second largest car exporter from India.

After holding back for a decade, Maruti slips yet another slot in the car exports, as Hyundai continues the dominance as the number one.

The latest ranking in terms of car exports from India.
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Nissan India increased its export numbers by shipping 18% additional cars in the last financial year to take its tally to 1.16 lakh units, while Maruti Suzuki lost 16% in overseas sales to end the fiscal at 1.01 lakh cars sent out of India.

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Nissan started exports just four years back is planning to add its recently launched low-cost Datsun brand to complement Nissan badged cars from India.

Apart from completely built cars, top Nissan India executives said that exports of car parts and completely knocked down kits to African and European markets would be a key strategy for the future.

Nissan currently exports 85% of its total production from its Chennai plant and its domestic sales are less than half of the total exports from India.
Source: http://economictimes.indiatimes.com/...w/34084974.cms
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Old 23rd April 2014, 20:17   #7
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

Noob question. The units being exported to Europe, do they have different safety features or is it the highest variant that is available in India which becomes the export model to Europe?
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Old 23rd April 2014, 20:32   #8
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

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Noob question. The units being exported to Europe, do they have different safety features or is it the highest variant that is available in India which becomes the export model to Europe?
They are more feature loaded, built stronger and heavier with (maybe) a more superior quality level. They have some default features like auto headlights / 6 airbags , VSC and other safety features.

The laws in Europe and other developed contries are strong to ensure that cars are safer in the event of a collison/accident.
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Old 23rd April 2014, 20:34   #9
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

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Noob question. The units being exported to Europe, do they have different safety features or is it the highest variant that is available in India which becomes the export model to Europe?
AFAIK & IIRC, the production methods and the materials used for the export models are different when compared to our Indian market sold cars. Since laws are stricter there manufacturers can't fool around so they pay more attention 'there' than 'here'!

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Old 23rd April 2014, 21:27   #10
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

Hyundai and Nissan are committed to export their cars from India.They have basically made India a manufacturing hub for supplies to nearby Asian and other markets.

For Maruti the mantra is sell in India. Jam the "B" segment with multiple offerings, rack brains at Maruti Suzuki india Ltd (MSIL) Marketing Deptt to lure more Indian buyers, Urban or Rural.Their forays to the rural markets have paid rich dividends. And they at MSIL say the rural folks buy more and more DZires.

They at MSIL do not have any export strategy. The Zen Estilo was brought into our markets in mid 2005, when it was an outdated model elsewhere. The same is the case with the Maruti 1000 and Zen which were selling elsewhere since years.

Hyundai (even Daewoo) have launched a few new models internationally from India. Nissan also has the contemporary international models here. But the credentials of MSIL are doubtful. They are sure that the outdated models made here will have less or even no demand, but Indian buyers will make a beeline at their showrooms and make them the no. 1 car seller in India. Other than a handful, most MSIL models are outdated. The K Series engine for the Swift/ DZire was brought to India after a 5-6 year gap as compared to the West. So who would buy a Swift "Made in India" with an outdated engine? They at MSIL very well know their own calibre and try to act smart proclaiming that they are the No. 1 in India.

Slightly off topic, but MSIL has no transparency in repatriation of profits to the parent company.Their designs (Suzuki's) for the Gujarat plant have become public knowledge and its something that has even caught the SEBI's attention.

On the plus side is their service back-up and the reliability of their cars, that entice buyers to go for brand Maruti.

Hyundai and Nissan are doing good to our economy by earning foreign exchange. Kudos to the two car makers.

Last edited by anjan_c2007 : 23rd April 2014 at 21:31.
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Old 23rd April 2014, 22:10   #11
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

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Originally Posted by scopriobharath View Post
They are more feature loaded, built stronger and heavier with (maybe) a more superior quality level. They have some default features like auto headlights / 6 airbags , VSC and other safety features.

The laws in Europe and other developed contries are strong to ensure that cars are safer in the event of a collison/accident.
No, there is no superior quality level. Assembly line concept itself would fail. They have more safety features. But that is due to law. If the same law is passed here(which SIAM cartel will never allow), the same higher spec cars will be sold in India too.
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Old 23rd April 2014, 22:26   #12
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

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Originally Posted by fine69 View Post
Noob question. The units being exported to Europe, do they have different safety features or is it the highest variant that is available in India which becomes the export model to Europe?
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Originally Posted by tsk1979 View Post
No, there is no superior quality level. Assembly line concept itself would fail. They have more safety features. But that is due to law. If the same law is passed here(which SIAM cartel will never allow), the same higher spec cars will be sold in India too.
I have been to a vendor facility of Nissan. They have different set ups for manufacturing parts for the cars to be sold in India and to be sold outside India. It is true for few parts at least if not for all.

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Old 23rd April 2014, 22:31   #13
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No, there is no superior quality level. Assembly line concept itself would fail.
If there was no differentiation in parts or process used for the car that is exported versus car to be sold in India then the manufacturer would get confused as to which car had to go where. Though the differentiation would not be high but somewhat in certain parts being used that emphasise on safety.

For example: sheet metal thickness etc.

Anurag.
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Old 23rd April 2014, 22:31   #14
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Doesn't China have even cheaper labour cost? Or is it that they are already exporting from China as well
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Old 23rd April 2014, 22:31   #15
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Default Re: Nissan displaces Maruti to become second largest car exporter from India.

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Originally Posted by tsk1979 View Post
No, there is no superior quality level. Assembly line concept itself would fail. They have more safety features. But that is due to law. If the same law is passed here(which SIAM cartel will never allow), the same higher spec cars will be sold in India too.
I beg to differ here. There IS a difference in quality. In our Ecosport thread, there is a difference between Indian quality and Export quality. Export quality is definetly better. Example the door sheet metal is thicker and sturdier.

Well, in Assemble lines, most companies use "just in time" to feed the line and the batches are already pre determined. Example it is determined that say Monday morning 7:00 am shift will produce export vehicles. When this is formulated, all the minor items like export quality paint, export color paint, ex 6 airbags compared to 2 and thicker sheet metal doors are made available to the assemble line.

I dont think Assembly line is the "brain" of the factory. Production planning is the brain of the total factory. Assembly line would basically just fit or assemble parts on the vehicle. Say for example they would fit a door on the car, irrespective of the color or thickness or quality. They would not even bother if the vehicle is sold in India or exported.
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