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Old 15th April 2014, 17:13   #1
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Default H-Promise: New name for Hyundai's used car business

Korean carmaker, Hyundai has rebranded its used car business in India as H-Promise and brought it under the company's global used car programme. It was formerly known as Hyundai Advantage.

With H-Promise, the company aims to provide a one-stop solution to used car solutions. Hyundai has revamped its used car website, which gives customers an online platform for buying, selling and exchange of used cars. The company has 335 operational dealers in 225 locations across India. This network is expected to swell to 360 by the end of 2014.

Hyundai sold more than 15,000 certified used cars and recorded more than 70,000 exchange sales during CY 2013. For CY 2014, The company expects the number of certified vehicles sold to cross 18,000 and the number of exchanges to rise to 85,000.

Under the programme, Hyundai claims that it is offering used cars with no structural damage, refurbished with genuine spares and certified by the company with a warranty of 1 year or 20,000 km, whichever comes earlier on used cars. Two free services are provided.

For exchange customers, Hyundai claims that they are offering the best price and transparent 147 point evaluation, best deals on new cars with attractive exchange offers and assurance of the customer's car going into the right hands. Hyundai is also aiming to provide hassle-free transactions with flexible down payments and lower EMIs.

Link to Team-BHP News Article

H-Promise: New name for Hyundai's used car business-hyundai.jpg

Last edited by Aditya : 15th April 2014 at 17:15.
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Old 15th April 2014, 18:04   #2
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Default re: H-Promise: New name for Hyundai's used car business

I checked the price of Accent both certified and non-certified, prices are exhorbitant and not realistic.
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Old 15th April 2014, 22:50   #3
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Default re: H-Promise: New name for Hyundai's used car business

Quote:
Originally Posted by Aditya View Post

Hyundai sold more than 15,000 certified used cars and recorded more than 70,000 exchange sales during CY 2013. For CY 2014, The company expects the number of certified vehicles sold to cross 18,000 and the number of exchanges to rise to 85,000.
Hi Aditya, I see it as a sign of the times or India’s catch-up with the rest of the world. It is clear that the new cars are attracting lesser number of Indians each year, as they opt for used cars instead so the expectations of Hyundai can pretty much be met in this year. We all know that the new car sales are at a low and discounts are at an all-time high, forcing the government to step in with the remedies. Thus, the revamp of used car service by Hyundai has come at possibly the best time.

Aditya, As a personal view, I feel whether the new car sales go up or down, the used car business will see an upward trend mainly because the business is getting more organised very fast.

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