Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 7th July 2015, 21:09   #826
BHPian
 
PhiGolden's Avatar
 
Join Date: Jul 2008
Location: Banagalore
Posts: 109
Thanked: 25 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by vibbs View Post

Going by that, what would be the true competition to S cross?
If they are positioning it as a premium crossover the competition are i20 active and may be the crosspolo.
PhiGolden is offline  
Old 7th July 2015, 21:34   #827
BHPian
 
Join Date: Jul 2014
Location: Bangalore
Posts: 147
Thanked: 210 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Saw a short TVC of the S-Cross today while watching the Wimbledon, quite a cheeky move, they have only shown the rear angles of the S-Cross , the better looking angle i must say (front does not look so good)

Maruti is aiming to build some anticipation here for their vehicle ( atleast for the non Team BHP / automotive forum members)

Will love to see how they price it after watching Honda prices the Jazz and Hyundai slot their Creta.
The Observer is offline  
Old 7th July 2015, 21:47   #828
BHPian
 
batterylow's Avatar
 
Join Date: May 2014
Location: Driver seat!
Posts: 569
Thanked: 677 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by Rehaan View Post
Good point, but those don't look like 16" wheels (which are on the Indian version) - and that makes a difference!

Actually they are 16

Its the other design that is 17.
Attached Images
  
batterylow is offline   (3) Thanks
Old 7th July 2015, 21:49   #829
BHPian
 
Join Date: Jul 2014
Location: Bangalore
Posts: 147
Thanked: 210 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by RSR View Post
Come on, CrAzY dRiVeR, isn't it a bit too much to expect the S-Cross to compete against the likes of Jazz and EcoSport?

When everything is so clear cut, why should Maruti Suzuki target sub-4m premium hatchbacks and crossovers (like Jazz & EcoSport) from lower segments, especially when their direct rivals would roll out from the Maruti Suzuki stables within a year?
Yes, these make a lot of sense .

In fact i do not think Maruti is competing ( specifically) against any one or 2 cars. What i think they are doing is bringing in a product in almost every segment they previously have not touched/won.

Just imagine an Indian customer ( with a certain loyalty) towards Maruti, enters their showroom - he / she has a plethora of choices from the Eeco till the Ertiga - if he/she needs more they would be asked to visit the nearest Nexa showroom where the Ciaz, S-cross , YRA , YBA and more models will be kept.

Frankly speaking, the customer's mind will be flooded with Maruti products which will in a way "prime" his/her mind , combine this with outstanding brand loyalty Maruti enjoys in India and the competition ( whatever it is in the sub 15 lakh range) will need to do a lot to draw the customer to its shores. Maruti is hitting where the enemy thinks they are strongest ( premium segment) - not a bad move at all for a market leader but i seriously doubt how Nexa will succeed if just a handful of Nexa dealers are there in a big city with numerous Maruti dealers, it would be naive to think customers will take all the pains to go visit a showroom that is too far and few between. (Arrogance from Honda SA's can definitely help Maruti here, so does the apathy from VW, Tata and Skoda dealers)

Last edited by Technocrat : 8th July 2015 at 00:22. Reason: Please quote selectively as a large quoted post causes inconvenience to our mobile readers, thanks
The Observer is offline   (1) Thanks
Old 7th July 2015, 22:14   #830
RSR
Distinguished - BHPian
 
RSR's Avatar
 
Join Date: Nov 2011
Location: Chennai
Posts: 1,621
Thanked: 4,538 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by The Observer View Post
In fact i do not think Maruti is competing ( specifically) against any one or 2 cars. What i think they are doing is bringing in a product in almost every segment they previously have not touched/won.
Very true, they are indeed looking to increase marketshare by venturing into every segment they weren't present in earlier.

Quote:
Originally Posted by The Observer View Post
Maruti is hitting where the enemy thinks they are strongest ( premium segment) - not a bad move at all for a market leader but i seriously doubt how Nexa will succeed if just a handful of Nexa dealers are there in a big city with numerous Maruti dealers, it would be naive to think customers will take all the pains to go visit a showroom that is too far and few between.
A very valid point. Maruti Suzuki's reach is a massive strength for them. Even if you take their non-CBU cars that didn't sell well such as the Estilo, A-Star and Ritz (to a certain extent), they still managed to sell between 500 ~ 5000 units every month.

Let alone individual products from competing manufacturers, some manufacturers could not manage those numbers with their entire product range. For instance, even the supposed slow seller from Maruti Suzuki (Ritz) managed to outsell the entire range of cars from certain manufacturers every month. And those manufacturers were not the premium brands (Audi, BMW etc.) either!

Their humongous sales network and good service standards surely have had a role to play in this, apart from reliability and trust in the brand name.

Nexa may not have the advantage of massive reach as their regular network. It remains to be seen how this would play out. This is a new concept that's being tried out, and while there may be initial issues, I'm sure they'll learn from the experience and make whatever corrections are required to take the Nexa strategy forward.

Last edited by RSR : 7th July 2015 at 22:20.
RSR is offline   (3) Thanks
Old 7th July 2015, 23:01   #831
Senior - BHPian
 
aaggoswami's Avatar
 
Join Date: May 2007
Location: Vadodara
Posts: 4,675
Thanked: 1,427 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

S-Cross looks like a new direction for Maruti brand.

An imminent overlap is awaiting to happen. Probably that is the reason for Nexa showrooms. Ciaz 1.3 and S-Cross 1.3 cannot be placed far away from each other, else differentiating between 1.6 and 1.3 S-cross would result into very high price of S-Cross. Anything above Rs. 12-13 lakh OTR for S-Cross would result into less sales specially when we have Hyundai coming up with a product in similar segment.
The overlap wont occur if S-Cross starts where Ciaz leaves on pricing. But it would mean Hyundai can have a nice success story all over with Creta.

Selling Ciaz and S-Cross with similar or at par pricing would mean cross selling or slow sales of either product.

Looks. S-Cross does not look like a cross over, but rather an enlarged hatch. Arrival of Fronx hatchback would make life slightly tougher for S-Cross mainly due to Hatchback-ish looks.

Why the delay in Vitara ? Vitara is perfect tool for Maruti, and looks more than contemporary enough.

Maruti will be compelled by market to come up with a beefier looking S-Cross IMO.
At the same time, comparing S-cross with i20 active or Etios cross does not make much sense.

Last edited by aaggoswami : 7th July 2015 at 23:04.
aaggoswami is offline   (1) Thanks
Old 8th July 2015, 08:55   #832
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 10,064
Thanked: 15,605 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Maruti Suzuki's executive director (Sales and Marketing) on S Cross - The Premium Crossover,

Quote:
Bookings are opened from July 6 but it will be too premature to talk about it. he response is tremendous as people across the country were waiting for the bookings to open across the country
Quote:
We expect a tremendous response to the S-Cross because it will introduce a new vehicle category and it is a totally new platform
Quote:
We expect a tremendous response to the S-Cross-It also offers the comfort of a sedan in off-road conditions and packs all the features of a powerful SUV. Overall, it provides one with the best of both the worlds

About Nexa:
Quote:
This is a premium crossover and in the premium segment today, the customer we are targeting is slightly different. He is a person who has achieved a lot at a young age, has the experience of driving a few models, is used to get pampered and seeks innovative technology not only in terms of products but also when he interfaces at dealerships. He is looking forward to paperless work and is used to relationship banking.
Quote:
At Nexa, a relationship manager will take care of all customer needs, be it finance, insurance or anything else. We also have a strong technology interface – you can view the products on a wall-mounted screen which has an interface with an iPad. At the click of a button, you can view the car from all around, see under the bonnet and the interiors and can also detail accessories on this vehicle. You can even see the equated monthly instalments – just enter the loan amount, the tenure and you get the latest update
Quote:
We are planning 100 Nexa showrooms in this fiscal. They will come up in the top 30 cities. Our market research has revealed that 75 percent of our sales for the S-Cross would come from the top 30 cities.
On using the existing network to interface with Nexa:
Quote:
Yes to that extent but we will also be using the synergy of our existing dealer network as we have 1,600 outlets. These will act as complementary and supplementary outlets for the Nexa showrooms. In case the customer visits an existing dealership, the salesmen there will direct him/her to a Nexa showroom. We have worked out an incentive system for these existing dealers.
Quote:
When we launched the Ciaz, the Nexa showrooms were not available. So it is exhibited at our existing dealerships. At present, we do not have plans to shift it.
http://www.autocarpro.in/interview/-...nse-cross-8810
volkman10 is offline   (3) Thanks
Old 8th July 2015, 10:19   #833
BHPian
 
jvk84's Avatar
 
Join Date: Jun 2009
Location: Tiruvalla
Posts: 73
Thanked: 57 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

From the above interview:

Quote:
How many Nexa showrooms is Maruti starting out with and in which cities?

We are planning 100 Nexa showrooms in this fiscal. They will come up in the top 30 cities. Our market research has revealed that 75 percent of our sales for the S-Cross would come from the top 30 cities.
Just as I feared. I don't know if this is a good marketing decision. One of the major plus points for choosing Maruti was the extensive dealer network. They are giving away that advantage for what? More bling?

Quote:
In case the customer visits an existing dealership, the salesmen there will direct him/her to a Nexa showroom. We have worked out an incentive system for these existing dealers.
What if the nearest Nexa showroom is 100km away? Customer will walk into the VW or Hyundai or Honda showroom next to him.

Quote:
What numbers is Maruti targeting from the S-Cross and when is it being launched?
We are launching it in the first week of August and our focus is to display the product in an appropriate way. We are prepared to supply whatever numbers the market demands. That is the kind of assurance that our production teams have given to us and we have very flexible manufacturing systems in our Manesar and Gurgaon plants.
I think Maruti is not targeting huge volumes with S-Cross, at least not during the initial few months. May be they want to wait till the 1.6 DDiS can be mass produced here in India and selling the S-Cross exclusively through Nexa may give them ample time to catch up.

Last edited by jvk84 : 8th July 2015 at 10:30.
jvk84 is offline  
Old 8th July 2015, 10:28   #834
Team-BHP Support
 
Rehaan's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 22,381
Thanked: 22,610 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by batterylow View Post
Actually they are 16

Its the other design that is 17.
If you look again, you'll notice that they have just photoshopped the 16" design onto the 17" wheel - at the same size - ie. 17"

Name:  capture hst.gif
Views: 2650
Size:  76.0 KB
Rehaan is offline   (15) Thanks
Old 8th July 2015, 11:56   #835
BHPian
 
batterylow's Avatar
 
Join Date: May 2014
Location: Driver seat!
Posts: 569
Thanked: 677 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by Rehaan View Post
If you look again, you'll notice that they have just photoshopped the 16" design onto the 17" wheel - at the same size - ie. 17"

Attachment 1390064
Ha Ha!

That was a great catch!

And here I was wondering why does the wheel seem to fill the wheel arches better than the ones we have seen in India.

batterylow is offline   (1) Thanks
Old 8th July 2015, 12:30   #836
BHPian
 
avingodb's Avatar
 
Join Date: Sep 2011
Location: Delhi/Mumbai
Posts: 470
Thanked: 392 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by Rehaan View Post
If you look again
Thanks to your post Rehaan, I noticed that it looks like the Indian version is also missing the headlight washer.
avingodb is offline   (1) Thanks
Old 8th July 2015, 12:32   #837
Team-BHP Support
 
Gannu_1's Avatar
 
Join Date: Apr 2013
Location: Madras
Posts: 4,882
Thanked: 9,724 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by avingodb View Post
Thanks to your post Rehaan, I noticed that it looks like the Indian version is also missing the headlight washer.
We wouldn't need those unless they are HID projectors. Halogen projectors (eg. Ciaz, XUV, Zest etc.) don't need the washers.
Gannu_1 is offline  
Old 8th July 2015, 12:37   #838
BHPian
 
SchumiFan's Avatar
 
Join Date: Jan 2010
Location: Bangalore
Posts: 859
Thanked: 703 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by Gannu_1 View Post
We wouldn't need those unless they are HID projectors. Halogen projectors (eg. Ciaz, XUV, Zest etc.) don't need the washers.
According to the list given in pg38, it seems to be an HID projector.
More on washers

The above link helps understand the need for it. Maybe S-Cross uses the Xenons that don't need one or Maruti just didn't give it because the regulations didn't say so
SchumiFan is offline   (7) Thanks
Old 8th July 2015, 12:56   #839
Team-BHP Support
 
Rehaan's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 22,381
Thanked: 22,610 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Quote:
Originally Posted by SchumiFan View Post
Awesome link! Finally a real explanation as to why cars like the Mercedes S-Class (with its LED lights) don't get washers.

As for the exclusion of washers on the Indian S-Cross, I'm guessing it's cost cutting, since it's probably not required by law here.
Rehaan is offline   (1) Thanks
Old 8th July 2015, 13:01   #840
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 10,064
Thanked: 15,605 Times
Default Re: The Maruti S-Cross. (Details released: Page 38)

Another review of the S Cross-


volkman10 is offline   (3) Thanks
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Fiat Avventura vs VW Cross Polo vs Toyota Etios Cross vs Ford EcoSport a4anurag Hatchbacks 14 16th July 2015 10:22
CUV Wars: EcoSport vs Avventura vs Cross Polo vs Liva Cross vs Premier Rio devarshi84 What Car? 19 4th December 2014 03:25
Windows XP SP3 Rc version released. EDIT : Full Version now released. JPL Gadgets, Computers & Software 40 27th January 2012 17:02
Nano Upgrade coming soon. *UPDATE* Launched! Details on Page 12 MileCruncher The Indian Car Scene 224 17th December 2011 00:43
New Tata Indigo Manza Details : Brochure on Page 36 EDIT : Now launched sidindica The Indian Car Scene 689 15th October 2009 16:37


All times are GMT +5.5. The time now is 09:15.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks