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Old 4th September 2014, 21:41   #16
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by zalaps View Post
In my opinion, Innova never catered to Luxury segment. Over the years, it's price forced it to become Luxury. Does it offer any luxury features?
Well, I am talking about the all new Innova which would debut by 2015/2016 and this is the timeframe by when RU30 would be launched too. Toyota for sure might add some more luxury features before pushing up the price.

However, without actual hands-on experience, I am still waiting to see how isuzu handles premium customers. If i plonk 25 lacs OTR on the MU30, i sure would not want to be sharing the lounge with "attitude" pickup truck owners.
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Old 6th September 2014, 10:26   #17
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by GTO View Post
The reason behind this is that the Tavera has proven its durability within the taxi market (embarrassing recall notwithstanding).
From a customer's perspective, the recall reason of the Tavera is probably the least impacting one when compared to others. Not meeting emission norms is a much lesser issue for a customer than faulty airbags in Toyota that wouldn't have opened, even after these customers paid through the roof for the safety kit! Tavera recall damage was mostly to GM and didn't really impact the customers much.

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I know atleast 3 folks who are angry with Toyota for increasing the prices like they have, and wont consider Innova. They are losing the goodwill tag apart from customers for sure. Its primarily price but those yearly facelists arent helping as well.
This escalating prices is the primary reason why Innova is an appreciating asset, which makes the current customers happy when they decide to sell. We don't have any other vehicle that you can sell at a price higher than what you paid for at the time of purchase.
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Old 6th September 2014, 12:07   #18
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

Isuzu has a respectable brand image among tour operators and taxi segment primarily due to the Isuzu engine and of course SML sales have also helped.

We must not forget that before the Qualis and the Innova , Ambassadors ruled the taxi segment and especially with its Isuzu engine, operators were very happy, some luxury bus operators also have Isuzu buses along with their Volvo fleet.

So i do not see any reason why the market will not be open to a MUV from Isuzu pitted against the likes of Innova , in fact Toyota must be wary of this, personally feel the Isuzu vehicle will be more rugged than the Innova.

Was scouring the internet to check if any Isuzu model apart from the MUX that can be customized / remodeled to be pitted against the Innova.

I think the Panther is the closest fit - it is sold as the crosswind in Philippines, Touring series in Thailand and as the Tavera by GM in India and dont feel they will remodel the Panther as here we are used to seeing the Tavera

So i am all the more curious to see how the RU30 will look , will they actually give the Panther the MUX grille and modify the rear and launch it as a premium MUV? guess we have to wait for the spy shots.

The biggest issue for Isuzu will be its ASS network, may be they seek help from SML service stations for some time?

Some Panther/Grand Touring pics ( notice, how easily we can see the immediate resemblance to the Tavera)
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Isuzu Motors developing Innova rival codenamed "RU30"-isuzu-panther-grand-touring.jpg  

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Old 7th September 2014, 21:40   #19
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by GTO View Post
That was a CBU. Take a look at the D-Max. 136 horses @ 6 lakhs with build & quality that blows Mahindra / Tata pickups out of the water.
Swiftnfurious has a point here. If Isuzu is really looking forward to compete with Mobilio and Lodgy, they will have to start the production as CKD, given the fact their plant in Andhra-Chennai border is still under construction. Producing CKD vehicles will lead to high initial cost, may be they are planning to produce some other Model in the plant while still selling the SUV as CKD.
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Old 7th September 2014, 23:29   #20
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by The Observer View Post
Was scouring the internet to check if any Isuzu model apart from the MUX that can be customized / remodeled to be pitted against the Innova.

I think the Panther is the closest fit - it is sold as the crosswind in Philippines, Touring series in Thailand and as the Tavera by GM in India and dont feel they will remodel the Panther as here we are used to seeing the Tavera

So i am all the more curious to see how the RU30 will look , will they actually give the Panther the MUX grille and modify the rear and launch it as a premium MUV? guess we have to wait for the spy shots.

The biggest issue for Isuzu will be its ASS network, may be they seek help from SML service stations for some time?

Some Panther/Grand Touring pics ( notice, how easily we can see the immediate resemblance to the Tavera)
I highly doubt that. The Panther has already had its run here in India as the Chevrolet Tavera.
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Old 10th September 2014, 20:48   #21
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

If Panther is something Isuzu is planning,, Then they can forget running the race even before the race starts. It will be a sure shot market Dud. In Fact, Isuzu would earn more money thru interests in the bank rather than ivesting the same on a product.

To succeed, They need a "new" product and one that must be loaded with features and offer minimum innova like spacing. They also need to compete with the Hyundai MPV which would come loaded with features and the top model (O) would be priced close to the entry level Innova. New Rexton and New Rodius would also stiffen the competition. It is rumoured that Ford is "considering" options for a 7 seat MPV in India in two-years now.
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Old 10th September 2014, 21:48   #22
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

From a layman's perspective, Panther would always be "Isuzu's Tavera." That is the first mover advantage, which is clearly seen in the Renault-Nissan products like Sunny-Scala, Micra-Pulse and Duster-Terrano.

Since GM already launched Enjoy which is supposedly a better alternative to Tavera, the Enjoy-Tavera-Panther trio would most likely be equated to Innova-Qualis-Rhino trio.

In India, Isuzu has brand recognition for engines but a lot of people would think of the Isuzu's first product here as an engine manufacturer trying to grow into an auto company. If they come with Panther, chit-chats would mostly be to the tune of "they couldn't build a car; so they put their engine into Tavera".
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Old 11th September 2014, 20:47   #23
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by zenren View Post
In India, Isuzu has brand recognition for engines but a lot of people would think of the Isuzu's first product here as an engine manufacturer trying to grow into an auto company. If they come with Panther, chit-chats would mostly be to the tune of "they couldn't build a car; so they put their engine into Tavera".
Isuzu is primarily associated with Engines, but now they have ventured into D-Max Commercial pickup and also the MU7 SUV. D MAx is selling much more than the MU 7 (although sales numbers are very very less).

Isuzu made a statement that they want to build an upmarket MUV but they have not mentioned how the service experience would be. A 25 lakh ex-showrooom customer would not want to be treated on the same lines with a 6 lakh OTR commerical pickup truck owner. It also does not make economic sense to make exclusive service centre as sales would be miniscule for the MUV. The only way is probably going the RM Way (A.k.a Mahindra) but need to wait an watch.

Secondly - They have the MU7 which itself is an MUV in reality even though they call it an SUV (no 4X4 or AWD). The MU7 is fairly equipped by market standards. If they were to make a Luxury MUV, more feature rich than the MU7, that would mean ex showroom prices of at least Rs 25 lakh assuming part sharing with DMax and MU7. Most other companies have an SUV as their flagship product (Santa Fe, LC200, CR-V, Terrano, Rexton, Duster). Will Isuzu re-write the rules by having an MUV as their flagship product?
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Old 11th September 2014, 22:52   #24
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by scopriobharath View Post
Will Isuzu re-write the rules by having an MUV as their flagship product?
For companies with just a couple of models, the term "flagship model" doesn't make any sense, since there is no fleet so to speak.

Consider the case of Datsun - Go is the entry as well as flagship model. These are just like the one-man-army titles: same person is the General and the Corporal.
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Old 11th September 2014, 22:52   #25
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by scopriobharath View Post

Secondly - They have the MU7 which itself is an MUV in reality even though they call it an SUV (no 4X4 or AWD). The MU7 is fairly equipped by market standards. If they were to make a Luxury MUV, more feature rich than the MU7, that would mean ex showroom prices of at least Rs 25 lakh assuming part sharing with DMax and MU7. Most other companies have an SUV as their flagship product (Santa Fe, LC200, CR-V, Terrano, Rexton, Duster). Will Isuzu re-write the rules by having an MUV as their flagship product?
Then by the same yardstick the venerable Fortuner, Pajero sport and Endeavour can be clubbed as MUV as they too are based on pick up trucks or MUVs.

First of all the Mu7 is costing ridiculous only because of it being a CBU and AFAIK the vehicle looks like a stop gap measure.
And even if they launch the RU30 based on the Dmax/Mu7 platform it will still be good. Or better still when the Andhra plant is up and running make the Mu7 into a 10-15lac SUV

They may develop an all new model or may base it on the present Dmax platform, but bringing back Panther or pricing the MUV over 15lacs??? Don't think they would do something as stupid as that.

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Old 12th September 2014, 16:00   #26
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by zenren View Post
For companies with just a couple of models, the term "flagship model" doesn't make any sense, since there is no fleet so to speak. Consider the case of Datsun - Go is the entry as well as flagship model. These are just like the one-man-army titles: same person is the General and the Corporal.
Well Brands like Datsun are purely economy level brands and not super/luxury product offering brands. Datsun started with Go hatchback and not a supercar or a luxury MUV. Isuzu being a commercial manufacturer must do lot of groundwork before calling it a luxury brand.

Isuzu is neither an aspirational brand like Audi/BMW/Mercedes etc. So, before they venture out into the luxury segment, They should do sufficient home-work. They should strengthen thier infrastructure first then launch a luxury product.

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Originally Posted by DicKy View Post
Then by the same yardstick the venerable Fortuner, Pajero sport and Endeavour can be clubbed as MUV as they too are based on pick up trucks or MUVs.

First of all the Mu7 is costing ridiculous only because of it being a CBU and AFAIK the vehicle looks like a stop gap measure.
And even if they launch the RU30 based on the Dmax/Mu7 platform it will still be good. Or better still when the Andhra plant is up and running make the Mu7 into a 10-15lac SUV

They may develop an all new model or may base it on the present Dmax platform, but bringing back Panther or pricing the MUV over 15lacs??? Don't think they would do something as stupid as that.
Fortuner/Pajero/Endeavour offer 4X4 which can call it an SUV.

it is impossible to make a luxury SUV for 10-15 lacs that too with Innova like space. I would be looking more at 20 lacs ex show for the basic model with steel wheels and black dor handles.
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Old 14th September 2014, 18:18   #27
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

One recepie that might be lucrative is that MU7 could we repositioned as an MUV (which in reality already is) and bring in the Chevrolet Trailblazer / MU-X as an SUV to compete with Fortuner / Santa Fe.

Trailblazer's launch was delayed /shelved due to "size" of the paint shop. If Isuzu can make the trailblazer / MUX in its Hindustan motors facility, I guess it could do a Terrano-Duster with Chevrolet.

For starters, Chevrolet has a good service network and Isuzu can leverage this a.k.a Tata-Fiat.

MUX at 25-26 lac ex shoroom / 30 lac OTR should give fortuner and Endeavour a good run for thier money.

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Old 15th September 2014, 21:10   #28
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Originally Posted by scopriobharath View Post



Fortuner/Pajero/Endeavour offer 4X4 which can call it an SUV.

it is impossible to make a luxury SUV for 10-15 lacs that too with Innova like space. I would be looking more at 20 lacs ex show for the basic model with steel wheels and black dor handles.
Both the Dmax and Mu7 offer 4X4. But they are not offering it in India is another matter altogether.

And BTW. i was just saying that if they launch the new MU-X in 20+lacs then they could very well position the present Mu7 cheaper, since its a decade old product and manufacturing it in the Sri city in Andhra will take away the taxes which Isuzu is excusing themselves on now.

But, coming back to the point. The RU30 being developed will certainly be priced less than or at par(stupidly) to the Innova. No question of it being something above 15 lacs if Isuzu wants atleast some sales.
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Old 16th September 2014, 08:31   #29
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

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Both the Dmax and Mu7 offer 4X4. But they are not offering it in India is another matter altogether.

And BTW. i was just saying that if they launch the new MU-X in 20+lacs then they could very well position the present Mu7 cheaper, since its a decade old product and manufacturing it in the Sri city in Andhra will take away the taxes which Isuzu is excusing themselves on now.

But, coming back to the point. The RU30 being developed will certainly be priced less than or at par(stupidly) to the Innova. No question of it being something above 15 lacs if Isuzu wants atleast some sales.
Cheers
Well, Is it possible to sell a "luxury" MUV for 15 lacs? I know it is possible to build one for 15 lacs, but given everyone's profit appetite, I dint think one would sell an Innova rivaling MUV for 15 lacs ex-showroom. Everyone competes in the UV segment just because there profit margins are huge on an MUV.

I was thinking MU7 repositioned / facelifted as an MUV for 20 lacs ex showroom and MUX/Chevy Trailblazer for 26-27 lacs ex showroom. These price are more realistic for a "Luxury" SUV/MUV and 15 lacs card would not be played by isuzu. Also for 15 lacs, The Hyundai MPV fully loaded (O) would also be a competitor.

Secondary competitors like Duster / XUV / Scorpio would also see price hikes and be hovering around the 15 lacs range.
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Old 10th June 2015, 09:15   #30
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Default Re: Isuzu Motors developing Innova rival codenamed "RU30"

In India a good car is not everything. It needs to be priced well along with excellent service support. To add onto that, the spare cost, the customer experience at the service center all makes a big difference. After Maruti and Hyundai, Toyota could successfully achieve this(Courtesy their process orientation). Isuzu is a great vehicle and it can prove its might if it can manage taking care of the expectations here. But surely a good move and look forward to see this vehicle.
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