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View Poll Results: Your Car of the Year 2014?
Maruti Alto K10 25 1.02%
Datsun Go 12 0.49%
Maruti Celerio 129 5.26%
Tata Zest 962 39.20%
Hyundai Xcent 39 1.59%
Hyundai Elite i20 486 19.80%
Honda Mobilio 57 2.32%
Maruti Ciaz 121 4.93%
Honda City 238 9.70%
Mahindra Scorpio 75 3.06%
Toyota Corolla Altis 54 2.20%
Hyundai Santa Fe 29 1.18%
Audi A3 91 3.71%
Mercedes GLA-Class 45 1.83%
Mini Cooper 21 0.86%
Mercedes C-Class 70 2.85%
Voters: 2454. You may not vote on this poll

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Old 30th March 2015, 11:32   #481
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Default Re: Team-BHP Car of the Year, 2014. EDIT: Tata Zest it is!

Team BHP COTY Award mentioned by TATA in their Zest webpage.

Team-BHP Car of the Year, 2014. EDIT: Tata Zest it is!-award_banner.jpg
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Old 15th April 2015, 14:55   #482
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Default Re: Team-BHP Car of the Year, 2014. EDIT: Tata Zest it is!

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Originally Posted by jaguar.runs View Post
Team BHP COTY Award mentioned by TATA in their Zest webpage.

Attachment 1355127
Just do not understand why they do not advertise this on the vehicle itself say something like a sticker mentioning the awards. When the vehicle has won so many accolades, no harm in celebrating the same.
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Old 15th April 2015, 15:38   #483
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Default Re: Team-BHP Car of the Year, 2014. EDIT: Tata Zest it is!

There was a time when Tata used to make some of the best advertisments. What happened now? The Zest and Bolt were supposed to be their comeback vehicles, yet their promotions leave much to be desired. All they've done is one poorly made TVC and a fre poorly made print ads. I'm sure they can promote the cars better. Watch any of the old Tata ads and you'll know what I mean.

Tata has great cars in the form of the Zest and Bolt, but in order for them to succeed, they need to have a more aggressive marketing strategy. In fact I know at least 10 people who were in the market for a car and had no idea that the Zest and Bolt existed.
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Old 2nd June 2015, 09:19   #484
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Default Re: Team-BHP Car of the Year, 2014. EDIT: Tata Zest it is!

Check out this article by Bob Rupani - Automotive Awards aren't what they used to be.

Quote:
Automotive awards in India have gone through a metamorphosis and become a very big thing for all automobile manufacturers. A decade back an auto award given by the automotive media was welcomed by a manufacturer as recognition of its products. Now auto awards are not just an acknowledgement of its vehicles, but also important and essential marketing tools to sell its products. But now many manufacturers actively campaign for awards with some getting desperate to win them. In fact there are also manufacturers who demand awards. This clearly shows how vital winning auto awards has become for manufacturers in India.
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Old 17th July 2015, 11:47   #485
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Default Re: Team-BHP Car of the Year, 2014. EDIT: Tata Zest it is!

Hi

I would go with TATA ZEST for Car of the Year 2014. One of the best Car in recent entry in India market with lot of new features and engine. TATA has come up with great product which i am sure will be the game changer for them.
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