Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 5th January 2015, 10:39   #1
Team-BHP Support
 
Join Date: Feb 2004
Location: Mumbai
Posts: 6,470
Thanked: 18,294 Times
Default Mercedes & Audi battle for top spot. BMW far behind

Mercedes-Benz India has recorded its best sales year ever in India. The company sold 10,201 cars in 2014 against 9,003 units in the corresponding period (January-December) of 2013, recording a growth of 13%.

Mercedes-Benz launched 10 models in the year including the S-Class, C-Class and E 350 CDI sedans. The company claims that the luxury SUV segment was the fastest growing in its portfolio. The A-Class and B-CLass are also said to have seen growing popularity. The range of AMG cars introduced in the year included the GL 63 AMG, ML 63 AMG, CLA 45 AMG and GLA 45 AMG.

The company expanded its dealership network in India as well with the addition of 14 new outlets. This has taken the number of outlets in the country to 68 in 37 cities. Mercedes-Benz India also inaugurated three new AMG Performance Centres in three cities (Delhi, Bangalore and Mumbai) in three days.

Additionally, the company also launched 'Mercedes-Benz Certified', a pre-owned car brand, simultaneously inaugurating 12 outlets across the country.

The Mercedes-Benz facility in Pune is spread over 100 acres. In 2014, it achieved the milestone of rolling out the 50,000th car manufactured at the plant.


Last edited by Aditya : 8th January 2015 at 12:55.
Aditya is offline   (11) Thanks Reply With Quote
Old 5th January 2015, 12:50   #2
BHPian
 
Join Date: Feb 2013
Location: Bangalore
Posts: 36
Thanked: 55 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

10K a year translates to around 850 a month. By our monthly sales thread, it means Merc sold more than Fiat and is really close to Skoda in numbers! Interesting times we live in.
shobhit.shri is online now   (13) Thanks Reply With Quote
Old 6th January 2015, 12:11   #3
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 44,178
Thanked: 65,446 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

No press release yet from BMW . I'm guessing they have been outdone by Mercedes.

Things will only get better for Merc once the new C-Class starts local assembly and is available with a diesel motor. It'll easily add another 250 - 300 units / month minimum at the start. Then, there's the CLA sedan poised for launch later this month. Merc's growth largely rests on the sub-40 lakh cars. The E-Class and models above have become way too expensive and thus offer limited growth opportunity.

Audi is another manufacturer with an expanding sub-40 lakh portfolio. The BMW of today is simply not as aggressive as it was a couple of years back. I'm willing to bet they rest at no. 3 (like 2013).
GTO is offline   (8) Thanks Reply With Quote
Old 6th January 2015, 12:22   #4
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,482
Thanked: 7,793 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Just heard that the new MH government cleared pending blocks to Merc capacity expansion. Expect things to move faster!
ajmat is offline   (3) Thanks Reply With Quote
Old 6th January 2015, 12:24   #5
BHPian
 
damager21's Avatar
 
Join Date: Feb 2013
Location: Mumbai
Posts: 607
Thanked: 1,624 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Mercedes will be even more aggressive this year as they announced their ambitious plans for 2015 under its 15 in 15 strategy. As part of this strategy we will see Mercedes launch 15 new models in 2015 to be sold through an expanded dealer network which includes 15 new dealers.

The CLA-class compact luxury sedan is the first model to be launched by Mercedes-Benz India, which will go head on with its arch rival, the Audi A3.
Attached Thumbnails
Mercedes & Audi battle for top spot. BMW far behind-mercedesbenzclaclasscla2500019850x463.jpg  

Mercedes & Audi battle for top spot. BMW far behind-mercedesbenzclaclasscla2500023850x496.jpg  

Attached Images
 
damager21 is offline   (11) Thanks Reply With Quote
Old 6th January 2015, 12:44   #6
BHPian
 
prakhar1998's Avatar
 
Join Date: Aug 2013
Location: Berkeley, CA
Posts: 282
Thanked: 473 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Quote:
Originally Posted by GTO View Post
The E-Class and models above have become way too expensive and thus offer limited growth opportunity.
While I do agree that cars above the 40 lakh mark have a limited potential, I must say Mercedes has more demand for the cars above 40 lakh.

While the A and B class sell in decent numbers, its the new E and especially the S class that are most demand. Even the ML and GL are selling fairly well for Merc.

Merc has more or less captured all segments, leaving just the compact sedan, which it'll soon cover with the CLA.

The S class is obviously the leader in the Large Luxury car segment.
E class rules the roost in the midsize luxury car segment.

Its Merc's aggressive pricing strategies, marketing and frequent launches that have led it to this position.

BMW is suffering because of an ageing lineup, and their poor pricing and marketing. Ive heard of a lot of reliability and ASS issues with BMW too.
prakhar1998 is offline   (2) Thanks Reply With Quote
Old 6th January 2015, 14:33   #7
Distinguished - BHPian
 
vb-san's Avatar
 
Join Date: Feb 2010
Location: S'pore/Thrissur
Posts: 4,459
Thanked: 3,085 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

The most impressive part is the urgency with which they bring their latest models to India. Once the CLA is in, I believe Mercedes will have their (almost) complete range on sale in India. BMW indeed have a lot of catch-up, and I just don't see them gaining grounds with their current line-up and pricing.
vb-san is offline   (2) Thanks Reply With Quote
Old 6th January 2015, 15:56   #8
Senior - BHPian
 
PlatzdaTurbo's Avatar
 
Join Date: Feb 2009
Location: Mumbai
Posts: 1,304
Thanked: 313 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Curious to know BMW's figures. Merc's climb has been commendable whereas Audi seemed to have crossed 10k+ mark in early december itself ! They are on a roll as well !

An interesting read -

http://www.mydigitalfc.com/cars/audi...sales-mark-605
PlatzdaTurbo is offline   (2) Thanks Reply With Quote
Old 6th January 2015, 17:49   #9
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,036
Thanked: 1,651 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

A friend that is a prominent MB dealer in the north mentioned that MBIL is indeed being very aggressive with launches this year however they are expecting major metro dealers to deliver over 40% growth in 2015 !
Sahil is offline   (2) Thanks Reply With Quote
Old 6th January 2015, 23:39   #10
BHPian
 
Join Date: Aug 2010
Location: Bangalore
Posts: 865
Thanked: 231 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Yes the E & S rule their segments. They had lost the edge for some time when new brands entered the market as the buyers clamored for exclusivity [MB has been common place in India for ever]. But now they have returned and for good, not just because of the 3 point star on the hood but for the beautifully made cars, their quality and value. MBs hold their resale marginally better compared to the other 2. The 3 point star incidentally & ironically that is largely missing lately with the new sporty grill star. BTW Its a very intelligent strategy to make the star on the hood very exclusive reserved only for their expensive cars.

About the pricing it is actually to the contrary. MB cars have been more expensive in each segment in the last year. Their strategy has been focused on premium branding distancing from BMW & Audi. All their cars are offered only in single trim [no high or low, all are fully loaded, in sport or luxury options] with options of engines only. This was a big risk they had taken but it worked like a charm mainly because in India MB has always been regarded above BMW & Audi in-spite of this MB had got into the price wars with the other two. Yes, they are still priced very competitively when compared to the rivals in the top end variants, which is wise. This way they were focusing on making money, but they also did good numbers.

I have not come across any reliability issues with BMW AFAIK, A.S.S is some times an issue but if you compare the A.S.S. of Audi, its far better.

Quote:
Originally Posted by prakhar1998 View Post
The S class is obviously the leader in the Large Luxury car segment.
E class rules the roost in the midsize luxury car segment.

Its Merc's aggressive pricing strategies,

Ive heard of a lot of reliability and ASS issues with BMW too.
Moral of the story, in this segment of aspirational cars, if the brand is strong and kept fresh with assurance of value and wonderful products, not diluted by price wars, it not only makes good money but will get good numbers too.
zulfi hansi is offline   (1) Thanks Reply With Quote
Old 7th January 2015, 11:34   #11
BHPian
 
Kn1ght1941's Avatar
 
Join Date: Nov 2014
Location: Dubai
Posts: 36
Thanked: 21 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Good to know the three pointer star is gaining favour with us Indians again, and why not, with an updated portfolio and a ravishing range of new launches.

Way to go
Kn1ght1941 is offline   Reply With Quote
Old 7th January 2015, 13:03   #12
BHPian
 
slackyboy's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 63
Thanked: 35 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

This is indeed wonderful news and was really expected. The way they introduced their models in 2014 was highly commendable and for us Indians it has been a treat to see new models quickly launched in our country finally! I am sure this trend will continue to give rich dividends for MBIL in 2015 and take it even forward. Congratulations Mercedes Benz way to go!
slackyboy is offline   Reply With Quote
Old 8th January 2015, 12:30   #13
PPS
Senior - BHPian
 
PPS's Avatar
 
Join Date: Dec 2010
Location: mumbai
Posts: 1,835
Thanked: 1,613 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Audi outsells Mercedes in 2014!

Name:  shot201501082257ydmazz.jpeg
Views: 6620
Size:  24.3 KB
PPS is offline   (1) Thanks Reply With Quote
Old 8th January 2015, 12:37   #14
Distinguished - BHPian
 
drmohitg's Avatar
 
Join Date: Sep 2010
Location: Delhi
Posts: 4,167
Thanked: 2,936 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Thats very close. I expected the difference between Mercedes and Audi to be much more than that since Audi has been the flavor of the season for the last 2 years.

Anyone has Volvo numbers? Where do they stand compared to the previous year?
drmohitg is offline   Reply With Quote
Old 8th January 2015, 12:48   #15
BHPian
 
mahesh_sn's Avatar
 
Join Date: Dec 2013
Location: Navi Mumbai
Posts: 165
Thanked: 139 Times
Default re: Mercedes & Audi sell more than 10,000 cars in 2014

Quote:
Originally Posted by damager21 View Post
Mercedes will be even more aggressive this year as they announced their ambitious plans for 2015 under its ’15 in 15’ strategy. As part of this strategy we will see Mercedes launch 15 new models in 2015 to be sold through an expanded dealer network which includes 15 new dealers.

The CLA-class compact luxury sedan is the first model to be launched by Mercedes-Benz India, which will go head on with its arch rival, the Audi A3.
Here is Overdrive's take on MBIL's lunch spree for 2015. That is quite some lineup of fantastic cars. Notable among those are variants of S-class, GLE rivalling the mighty X6, AMG GT and C63 AMG. MBIL has significantly closed the gap with the leader Audi (1000 last year vs 650 now). With the 15 in 2015 launches for MBIL and 10 in 2015 for Audi, it will be interesting to see who emerges the leader in 2015.

Last edited by mahesh_sn : 8th January 2015 at 12:53.
mahesh_sn is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Mercedes, Audi closing gap to BMW. BMW still no.1 though Tushar The International Automotive Scene 1 21st November 2014 15:41
BMW India slips to No. 3 position. Behind Audi & Mercedes in 2013 mayanksabharwal The Indian Car Scene 102 30th January 2014 11:42
Top Gear 2006 Survey : Fiat zooms into top 10, Honda, Skoda top list. amit The International Automotive Scene 10 8th March 2007 12:31
Top Gear behind the scenes ajmat Shifting gears 3 17th July 2006 09:26


All times are GMT +5.5. The time now is 13:15.

Copyright 2000 - 2016, Team-BHP.com
Proudly powered by E2E Networks