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Old 27th July 2015, 11:51   #166
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by jvk84 View Post
Anyone has seen any nexa showrooms in kerala?
Any idea if there is one in Tvm, Kochin, Kottayam or Alappy?

As per sandygordon its being opened in Kochi (The Maruti S-Cross. (Details released: Page 38)), please do check the link.
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Old 27th July 2015, 12:05   #167
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Default re: Maruti opens NEXA dealerships for premium cars

The NEXA showroom on Marathalli ORR (in front of EMC/Bagmane WTC) is open now. I saw S-Cross parked inside and staff attending to customers. Just FYI.
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Old 27th July 2015, 12:29   #168
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by CarNerd View Post
A brand is seen to be premium by its products not by the place where they are sold.
Don't intend to spark off a debate here or any brand bashing

The premium tag associated with a brand is also painstakingly built by car manufacturers (if they want to be perceived by the customers as premium).

There is no doubt that Maruti is the most popular brand in the mass market car category in terms of ease of service, availability of spares and wide spread after sales network and the "feeling" of being relatively cheaper to maintain.

There is also a "perception" among a significant portion of the buyer base who intend to spend Rs 10 lakh + for a car that Maruti will not give them that feeling of exclusivity and premium feel factor say compared to a Honda or Volkswagen. Even Hyundai faces this perception problem but to a lesser extent that has resulted in their D+ segment premium offerings (good products with poor perception) becoming market duds.

It is this very perception that Suzuki intends to overcome via the NEXA branding. As long as they put that effort to build and sustain the "premium" value perception, this will work in Suzuki's favour to capture the customer base in the C+, D and higher segments and retain their market share as much as possible going forward.

Last edited by for_cars1 : 27th July 2015 at 12:41.
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Old 27th July 2015, 12:47   #169
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Default re: Maruti opens NEXA dealerships for premium cars

Existing and upcoming NEXA showrooms.

Source :Times of India (Bangalore Edition)
Attached Thumbnails
Maruti opens NEXA dealerships for premium cars-nexa-showrooms.jpg  

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Old 27th July 2015, 13:04   #170
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by ajmat View Post
NEXA brand showroom coming up on Madras Bank Road, near India Garage, next to SBI
This Nexa is operated by Pratham Motors.

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Originally Posted by Selective View Post
The NEXA showroom on Marathalli ORR (in front of EMC/Bagmane WTC) is open now.
This was inaugurated yesterday and is run by Bimal Motors.
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Old 27th July 2015, 13:23   #171
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by sunsetorange View Post
Ambattur can cater only to the Anna nagar population. East and south chènnai are the traditional residential areas.

Beats me....
Exactly. Finding a Business Owner to open a showroom for a single car (for now) in prime localities is tough. Khivraj being in the business for long is may be testing the waters at Ambattur

Quote:
Originally Posted by for_cars1 View Post
There is also a "perception" among a significant portion of the buyer base who intend to spend Rs 10 lakh + for a car that Maruti will not give them that feeling of exclusivity and premium feel factor say compared to a Honda or Volkswagen. Even Hyundai faces this perception problem but to a lesser extent that has resulted in their D+ segment premium offerings (good products with poor perception) becoming market duds.

It is this very perception that Suzuki intends to overcome via the NEXA branding. As long as they put that effort to build and sustain the "premium" value perception, this will work in Suzuki's favour to capture the customer base in the C+, D and higher segments and retain their market share as much as possible going forward.
Take the Chennai example. Does one need to travel from one corner of the city to another, to experience this premiumness? One would have crossed 3 Hyundai, 2 Renault Nissan and 2 Ford Showrooms on the way.

Opening small showrooms (Not just display cars) in Malls would have been a nice idea though. Volvo and BMW have done that in Chennai.
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Old 27th July 2015, 17:51   #172
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by Grand Drive View Post
Existing and upcoming NEXA showrooms.

Source :Times of India (Bangalore Edition)
So Coimbatore gets the first NEXA in Tamilnadu.
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Old 27th July 2015, 18:00   #173
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by Grand Drive View Post
Existing and upcoming NEXA showrooms.

Source :Times of India (Bangalore Edition)
Mumbai gets 2 NEXA showrooms, and I can see none in "Coming soon" list So it seems Mumbai will have only 2 NEXAs for now! This is too less IMHO.

Compared to this, Delhi has 2, and 4 more in upcoming list. Even Pune will be getting 3 in all.
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Old 27th July 2015, 19:29   #174
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Default re: Maruti opens NEXA dealerships for premium cars

I had a conversation with a Maruti dealer Senior manager. I asked him if they have been asked to open a Nexa for Trichy district. I was shocked to know that only Coimbatore and Chennai will get Nexa in TN!!

Trichy, Madurai and Salem are big cities and they average 250-300 maruti cars being sold monthly. 2 cities won't help SCross have a wide platform in TN.
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Old 27th July 2015, 21:47   #175
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by PrasannaDhana View Post
I was shocked to know that only Coimbatore and Chennai will get Nexa in TN!!

Trichy, Madurai and Salem are big cities and they average 250-300 maruti cars being sold monthly. 2 cities won't help SCross have a wide platform in TN.
From this article
Quote:
The first showroom will be coming up at Dwarka, Delhi and Nixa dealers will be launched in the top 20 Maruti cities (by sales).
http://www.team-bhp.com/news/rumour-...be-called-nixa

Maybe the other cities will be included in the upcoming phases.
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Old 29th July 2015, 11:01   #176
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Default Re: Rumour: Maruti plans separate showrooms for Premium Cars (NEXA) & LCVs

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Originally Posted by volkman10 View Post
More Pics of the "Maruti Suzuki" Premium outlet. Sole car on display - Ciaz.

The premium dealership count is expected to grow to around 30 outlets, with a main focus on Tier I cities such as Mumbai, Bangalore, Hyderabad, Cochin, Kolkata and Chennai.

Attachment 1370794
Attachment 1370795
Attachment 1370796
Attachment 1370797

http://indianautosblog.com/2015/05/m...lership-178678

Two NEXA showrooms are getting ready at Mangaluru. It is the first time I have seen two showrooms coming up at about the same time(Dealer Principals are different).
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Old 29th July 2015, 12:32   #177
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Quote:
Originally Posted by PrasannaDhana View Post
I had a conversation with a Maruti dealer Senior manager. I asked him if they have been asked to open a Nexa for Trichy district. I was shocked to know that only Coimbatore and Chennai will get Nexa in TN!!

Trichy, Madurai and Salem are big cities and they average 250-300 maruti cars being sold monthly. 2 cities won't help SCross have a wide platform in TN.
The Trichy dealers are hopelessly ignorant of the nexa showrooms.

I asked them to help me with booking one from the Chennai /Coimbatore dealers , and they are like "don't worry sir, it is launching next month only! We will contact you when we have information ".
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Old 29th July 2015, 14:46   #178
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Default re: Maruti opens NEXA dealerships for premium cars

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Originally Posted by girimajiananth View Post
Nexa showroom inaugurated at JP Nagar 5th phase near Gundappa Vishwanath underpass . Kindly excuse for the low quality pic , I took it from my phone while returning from my morning walk.

Attachment 1395795
Yes, I saw it too and stopped by and went inside to have a look at the S-Cross yesterday. I was able to spend only 5 minutes, since there was lot commotion for getting the showroom ready. The only thing I felt looking at the S-cross was it was a big car !!
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Old 29th July 2015, 21:43   #179
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Default re: Maruti opens NEXA dealerships for premium cars

Chennai gets one Nexa and Coimbatore already gets 2!! You have to hand it to these Coimbatore guys.... They know a Car's real worth!
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Old 30th July 2015, 17:13   #180
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Default re: Maruti opens NEXA dealerships for premium cars

Saw the nexa showroom getting ready to be inaugurated at Outer ring road in bangalore. Was on bike so couldn't click pics, they had a huge black cloth in front, but could see a car standing inside.

Will click pics on the way back home and share.
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