Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 30th April 2017, 20:17   #406
Senior - BHPian
 
Join Date: Dec 2010
Location: --
Posts: 9,944
Thanked: 15,275 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Is Suzuki toying with the idea of the next Gen Kizashi? Could retail through NEXA.

Quote:
the new product will be developed from the scratch on an all-new platform. The new architecture will be significantly bigger than the Ciaz and S-Cross’ platform, thus making it proportionally larger than its siblings
Quote:
Interestingly, the Indo-Japanese auto manufacturer might bring in the Kizashi’s replacement in the country. The hint of this came from a recently held press conference. Maruti Suzuki- Managing Director and CEO, Kenichi Ayukawa said, “Can’t deny the possibility of a sedan to replace the space vacant by the discontinued Kizashi"
With the premium segment doing very well Maruti Suzuki will be keenly looking at the localized next Gen Kizashi!

Quote:
The Maruti Kizashi’s replacement might come with the 1.6-litre DDiS engine, which is already used for the higher trims of S-Cross. What’s impressive with this unit are power and torque figures that stand at 118bhp and 320Nm respectively
Link

Last edited by volkman10 : 30th April 2017 at 20:19.
volkman10 is offline   (1) Thanks Reply With Quote
Old 30th May 2017, 19:45   #407
Senior - BHPian
 
Join Date: Dec 2010
Location: --
Posts: 9,944
Thanked: 15,275 Times
Default Re: Maruti opens NEXA dealerships for premium cars

After establishing its premium network NEXA, Maruti Suzuki gears up to upgrade its regular dealerships with a premium touch.

Having launched the Dzire and awaiting the arrival of the Next Gen Swift the dealerships are expected to upgraded by then.


Maruti opens NEXA dealerships for premium cars-marutisuzukiregulardealershipspremiumdesign3.jpg

Maruti upgrading regular dealerships with a completely new premium design and has separate sections for different accessories.
Maruti opens NEXA dealerships for premium cars-marutisuzukiregulardealershipspremiumdesign2.jpg

Maruti opens NEXA dealerships for premium cars-marutisuzukiregulardealershipspremiumdesign.jpg

Quote:
The elegant lounge or customer waiting area, a separate portion for the safety gadgets and lifestyle products, space for interior material choices, wooden finishes and much more themed in unison indicate at the new direction Maruti Suzuki is heading towards in terms of approaching the customers and making their product sell.
Link

Last edited by volkman10 : 30th May 2017 at 19:49.
volkman10 is offline   (4) Thanks Reply With Quote
Old 6th June 2017, 12:23   #408
BHPian
 
rohitoasis's Avatar
 
Join Date: Mar 2016
Location: Chennai
Posts: 246
Thanked: 498 Times
Default Re: Maruti opens NEXA dealerships for premium cars

For someone not owning a NEXA model, it seems to be impossible to put a request on the NEXA website.

Here i had a request to be raised that my town Palakkad did have a NEXA showroom and NEXA website did not even have contact details or even list that showroom, but seems like i had to indicate the registration number of a car to raise such a simple request.
rohitoasis is offline   Reply With Quote
Old 6th June 2017, 13:05   #409
BHPian
 
Join Date: Feb 2008
Location: Chennai
Posts: 761
Thanked: 517 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by volkman10 View Post
After establishing its premium network NEXA, Maruti Suzuki gears up to upgrade its regular dealerships with a premium touch.

Having launched the Dzire and awaiting the arrival of the Next Gen Swift the dealerships are expected to upgraded by then.


Attachment 1644234

Maruti upgrading regular dealerships with a completely new premium design and has separate sections for different accessories.
Attachment 1644235

Attachment 1644236



Link
Those pics are nice but anybody who has been to a Maruti or Nexa showroom (at least in Chennai) can tell you that that scene is straight out of a fantasy world. Sure, they can make the decor look like that. However at any given time the place will be filled like a railway station, with equal number of sales people to customers, and one would have a tough time finding a place to sit even. You never look forward to visiting a Maruti dealership regardless of how premium they try to make it look, simply because it is the very antithesis of premium.
chncar is offline   Reply With Quote
Old 6th June 2017, 13:54   #410
BHPian
 
Mysticeyes's Avatar
 
Join Date: Aug 2008
Location: Trivandrum
Posts: 369
Thanked: 346 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Wonder how, the term 'Premium' is being used by auto-companies of late. A person/ customer can feel the 'premium' only if such 'premium' is felt by him on certain aspects. Let me share the experience I had with 'Premium' NEXA dealer in connection with purchase of Ignis for my better-half.

We had booked the Ignis AMT Delta (Petrol) and the rest goes:
  • Vehicle dispatched from Maruti Factory only on the promised date of delivery (didn't make an issue of the same as we were not in any haste to get the new car)
  • Dealer took 3 days for Temporary Registration after I paid up in full. Promised new delivery - within 2 days
  • Accessories - I informed dealer that I needed original Ignis Alloys (since mine was Delta having caps only), Seat Cover, Vinyl flooring etc. to be finished by the time I took delivery. Dealer informed that all would be done. Regarding the alloys, I asked couple of time if the original alloys for Ignis is available with the dealer and I was replied as 'YES' and the nod was given
  • 4th day after Temporary Registration - Accessories division of dealer calls me to say "Sorry, the original Alloys for Ignis is not available with us". I shoot back about the confirmation given by them and the answer is blank. Few telephone calls followed and words were flying around. I escalate it to MSIL that morning and by 6 PM, gets a call from the dealer saying that they would provide another alternative and sends me the pic and price. I was OK with it and they ask me 3 more days to give delivery.
  • 7th day after Temporary Registration - Arrived at NEXA at 5 PM as requested by the dealer and we were requested to wait as there were few other deliveries scheduled ahead of ours. The documents were handed over to us, including the Form from SBI to my RTO. I noticed that the Form was not signed by SBI and upon enquiry,I was told that a signed form would be given 'tomorrow morning'. Meanwhile, I demanded that I need to see our car. Dealer informed that the car is yet to arrive to the showroom as it has been parked at another place due to the lack of 'holding area' prior to delivery. Since I was having muscular issue, I had to restrain my travel and decided to wait till my car came to the dealer and that came at 7:30 PM. ONLY 2.5 hours 'PREMIUM' waiting time passed.
  • I went to inspect the car before it was taken to the delivery-bay and found our car covered in dust (almost like it was unloaded from the Truck). I was about to blow my fuse when wife told me to restrain since it was already so late and she didn't want any unpleasantness lingering. Then, I opened the car and to my horror, there was even more dust all over the seats, dashboard, windows along with ample amount of finger-prints all over the windows. Guess NEXA gives 'Premium Dust' and the employees have very 'Premium Hands'. The seat covers were roughly fit-in, a very 3rd grade unprofessional 'Premium' work. I blew my fuse again but "Control..control" said my wife. OK, controlled. I called up my car-wash specialist and asked him to keep shop open for an 'emergency case'

    I realized that there would be no point in raising my voice as things have reached the delivery stage.Finally, the delivery was given about 7:50 PM. Being a T-BHPIAN and having had the experience of taking delivery of family/ personal vehicles, I asked the dealer like "Doesn't new cars have any explanation-session' to get the new owner familiarize with the car?" To which, the reply was "Sir, It is too late, you please read the manual and in-case of any doubt, please come with the manual and vehicle". "Control..control" I said to myself. Just imagine, how a less-experienced owner would have felt, if he was in our position then, to be left in darkness about his new vehicle.

    Having felt so much 'PREMIUM', we drove straight to the car-wash and had thorough cleaning of the car to make it a 'New Ignis'. That was when a sense of satisfaction came to our heart. (can it be called 'PREMIUM' smile?) We then proceeded to take the car to temple for customary pooja. However, the 'tomorrow morning for signed document delivery' happened after 3 days, following numerous phone-calls and one visit to Premium dealer. And we feared, if that was the end of 'Premium' treatment for us

    Even more 'Premium' was provided after 2 days, when the Ignis refused to start at home. I tried all trouble-shooting and the car wouldn't start and was forced to call the dealer who said that they would send a mechanic 'that evening'. And 'that evening' came by 12:00 PM next day when the mechanic found out that some relay points were found to come loose and were rectified immediately. I told him that at PDI, i had noted that the relay points were intact and the mechanic told that 'Sir, may be the nuts/screws weren't tightened properly, which is easy to miss the eyes'. How come? didn't NEXA have 'Premium tools' to ensure that?

    Words are at 'Premium' here to express the outstanding experience we had when we decided to go 'Premium'. We experienced the real 'Premium' from MSIL/NEXA that hasn't been provided by others like Hyundai/Honda (guru of PREMIUM)/ Ford/ Skoda over years to our garage.
Mysticeyes is offline   (12) Thanks Reply With Quote
Old 6th June 2017, 15:14   #411
Senior - BHPian
 
Join Date: Apr 2010
Location: Chennai
Posts: 1,101
Thanked: 600 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by Mysticeyes View Post
Let me share the experience I had with 'Premium' NEXA dealer in connection with purchase of Ignis for my better-half.
You're absolutely right. These days, most car-manufacturers in India - especially Maruti-Suzuki, Honda and Nissan are harping on the word 'premium' in all their official communication. Problem is, it's hardly evident for a potential customer when he/she walks in to their showrooms.

I had a similar yet different experience at Nexa OMR, Chennai. When I was car-shopping early last year, S-Cross 1.6 Alpha was one of the contenders and I do not own that car now only because the Sales Advisor at the outlet who attended to us did not call me back with the stocks at their end and the discounts available on each of them. This was when Maruti-Suzuki realized their folly in the 1.6 pricing and were running massive discounts to sell their rising inventory.

Having said that, the showroom experience was good. We were immediately attended to, I was given a test drive of both the 1.3 and 1.6-liter variants and was promptly given a price list. It's the follow-up actions that make or break things and, in my case, it was the latter.
arvi86 is offline   Reply With Quote
Old 6th June 2017, 15:53   #412
BHPian
 
Join Date: Feb 2008
Location: Chennai
Posts: 761
Thanked: 517 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by arvi86 View Post
You're absolutely right. These days, most car-manufacturers in India - especially Maruti-Suzuki, Honda and Nissan are harping on the word 'premium' in all their official communication. Problem is, it's hardly evident for a potential customer when he/she walks in to their showrooms.
Yes, I agree and I have come to the conclusion that there is a major communication gap. When we hear premium we expect a nice and pleasent experience. When they say premium they mean only the price, with a bonus attitude of snobbishness from even their semi-literate sales personnel.
chncar is offline   (2) Thanks Reply With Quote
Old 7th June 2017, 07:44   #413
BHPian
 
Join Date: Feb 2008
Location: Chennai
Posts: 761
Thanked: 517 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Got this (screenshot attached) from Nexa today.

They cannot even spell Nexa Experience right in the URL and not only does the link not work but it redirects to a spam/phishing site.

So much for the much touted 'premium' processes!
Attached Thumbnails
Maruti opens NEXA dealerships for premium cars-nexa.png  

chncar is offline   (1) Thanks Reply With Quote
Old 7th June 2017, 08:43   #414
BHPian
 
y2ksrs's Avatar
 
Join Date: Sep 2011
Location: Chennai
Posts: 266
Thanked: 160 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by chncar View Post
Got this (screenshot attached) from Nexa today.

They cannot even spell Nexa Experience right in the URL and not only does the link not work but it redirects to a spam/phishing site.

So much for the much touted 'premium' processes!
In all likelihood, this is exactly what you have said - a phishing email. Clearly the email is not from Nexa. I hope you did not click the link and submit any information. Please mark this as phishing and throw this to junk.
y2ksrs is offline   Reply With Quote
Old 7th June 2017, 10:48   #415
Senior - BHPian
 
neoonwheels's Avatar
 
Join Date: Aug 2005
Location: Pune
Posts: 1,648
Thanked: 597 Times
Default Re: Maruti opens NEXA dealerships for premium cars

One of my friends bought a 'Premium' S-Cross from Nexa here in Pune and to his horror, the seat covers were torn on the day of the delivery with all dust and grease all over the covers. A new delivery day was then scheduled to clear it off and yet again on this next delivery day, the seat covers were still torn.

Finally on the 3rd 'Premium' delivery day he got his car and he made himself a promise of never going for such 'Premium' Maruti cars.
neoonwheels is online now   Reply With Quote
Old 7th June 2017, 11:19   #416
BHPian
 
Join Date: Feb 2008
Location: Chennai
Posts: 761
Thanked: 517 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by y2ksrs View Post
In all likelihood, this is exactly what you have said - a phishing email. Clearly the email is not from Nexa. I hope you did not click the link and submit any information. Please mark this as phishing and throw this to junk.
No, it's not a phishing email, it was from Nexa and I used the account to register on the owner section of the site. I also got an SMS in parallel from Nexa at the same time, which validates it further.

So no, it's not the email that needs to be categorized as junk, but the work ethics of the folks at Maruti who were responsible for it.

Last edited by chncar : 7th June 2017 at 11:20.
chncar is offline   Reply With Quote
Old 13th June 2017, 10:47   #417
Senior - BHPian
 
Join Date: Dec 2010
Location: --
Posts: 9,944
Thanked: 15,275 Times
Default Re: Maruti opens NEXA dealerships for premium cars

As GM is gearing to exit India, Maruti Suzuki is looking around to pick up some of the GM dealerships for its Nexa network depending on the viability of the outlet and it's workshop infrastructure.

Quote:
Meanwhile, GM dealerships are attracting the attention of some mass market players including Maruti. With 250 outlets and 1,57,775 units in sales in FY16-17, Nexa is top priority for Maruti and the car market leader plans to double the Nexa tally by 2020.
Link
volkman10 is offline   (3) Thanks Reply With Quote
Old 16th June 2017, 13:56   #418
BHPian
 
Join Date: Feb 2008
Location: Chennai
Posts: 761
Thanked: 517 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by chncar View Post
Got this (screenshot attached) from Nexa today.

They cannot even spell Nexa Experience right in the URL and not only does the link not work but it redirects to a spam/phishing site.

So much for the much touted 'premium' processes!

Further to this, I forwarded the entire e-mail thread to Maruti Nexa pointing out the wrong spelling and URL of their own website and I got this response:



Quote:
Contact NEXA <contact@nexaexperience.com>
7:00 PM (18 hours ago)

to me
Dear Sir,

Thank you for contacting NEXA.

We have received your communication regarding misspelled of NEXA Web Address .

We regret for the inconvenience caused.

However, we request you to send us the following information, to expedite in this case.

1) Car Model and Variant
2) Date of Purchase
3) Name and Address of the authorized NEXA dealer through which you purchased the car
4) Vehicle Identification Number (VIN: 17 digit alpha-numeric number that is embossed on the vehicle ID plate and is also in the vehicle invoice / registration documents.)


Thanking & assuring you of our best services at all times.

Regards,

Team NEXA
(Call Us- Toll Free: 1800 200 6392)
Please visit us at http://www.nexaexperience.com
11
Reinforces my perception (developed over the entire purchase experience) that the whole place is run by ignorant morons.

Another thing that I should mention:
-Unlike with my earlier car, I was not called by Maruti or given any forms for feedback either for the sales process, or the first service!
-Yesterday a guy from Maruti called my cellphone, and was asking me stuff like why I chose the car, how I financed it, etc...I asked him whether the feedback call included questions on the buying experience and behavior of the dealers etc, and he said no. I found that really annoying as Maruti seems to be just probing for personal details for their sales strategy without even bothering to collect feedback on the issues that matter to the customer.

I can't help feeling that Maruti is finally getting really smug and arrogant due to all their sales success and is taking stuff for granted now. It may take a while but this is the precursor to problems both for them and the customer, if they don't correct their strategy.
chncar is offline   Reply With Quote
Old 3rd July 2017, 14:01   #419
Senior - BHPian
 
Join Date: Dec 2010
Location: --
Posts: 9,944
Thanked: 15,275 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Maruti Suzuki to announce a major corporate strategy this month. Suzuki to play a major role in all segments.

MARUTI SUZUKI to shed its 'Entry Level' manufacturer tag and REPOSITION brand across all business verticals.

- Current Regular Maruti Suzuki cars
- Nexa
- True Value

Nexa exclusive service outlets to start soon.

Link

Last edited by volkman10 : 3rd July 2017 at 14:02.
volkman10 is offline   Reply With Quote
Old 3rd July 2017, 15:15   #420
BHPian
 
avdhesh15's Avatar
 
Join Date: Jan 2014
Location: Mumbai
Posts: 547
Thanked: 539 Times
Default Re: Maruti opens NEXA dealerships for premium cars

Quote:
Originally Posted by volkman10 View Post
Maruti Suzuki to announce a major corporate strategy this month. Suzuki to play a major role in all segments.
If it's to reset the NEXA strategy, I am all for it. Hope they have realized the boo-boo they made with NEXA and have got proper plans to overhaul the entire piece. I still can't fathom how Ignis is "premium" and more expensive Brezza etc aren't.
avdhesh15 is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars! RavenAvi The Indian Car Scene 71 12th April 2016 09:47
TC registered test cars at dealerships thoma Indian Car Dealerships 12 29th April 2015 22:38
Nissan India opens 5 more dealerships GTO Indian Car Dealerships 14 20th April 2015 20:09
Toyota Fortuner commanding 3 Lakh+ premium in Grey Market! EDIT Booking opens in Jan RickyC The Indian Car Scene 75 12th December 2010 18:38
Ford India opens 28 new dealerships in 24 cities in a single day today !! Dippy The Indian Car Scene 59 19th July 2010 08:00


All times are GMT +5.5. The time now is 18:40.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks