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|9th March 2015, 20:11||#76|
Join Date: Jan 2009
Location: KA 01
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Re: The Curse of the "Taxi" Badge
And yet, to my mind, it's still more likely the perceived prestige issue - the undesirability of being seen in a "commuter-taxi car" with private plates.
A commuter-taxi, by default, is practical and cheap-to-run, and reasonably comfortable. It has to make economic sense. Hence, the Dzires, Etios(es!), Logans, et al.
Any make of car, overtly associated with practical and cheap-to-run, will cut no ice with the Indian customer, who, predominantly, still looks at a car as a statement of status - the larger, the more expensive, the more powerful, the MORE it will (hopefully) impress the Menons next door!
Here, I make a distinction between a commuter-taxi (say, your airport drop), as against a luxury-taxi service. The latter would not necessarily use economical-to-run cars, as their pricing is different. Hence, to my mind, an Uber-Black using Ventos and Corollas is not going to affect their desirability to the Indian customer.
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