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Old 8th May 2015, 16:20   #61
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by spyder_p8 View Post
Apart from India, they don't have many success stories to tell. They almost have nil presence in one of the largest car markets - US. Thats really not anything to do with SUZUKI badge. They have always lacked the premium feel to there product.Engineering capabilities can also be questioned. Its not surprising that they still rely on Fiat for MJDs. In India, rolling out separate dealership with a premium badge is the last option that they could try. Otherwise, they would be left behind once the income of the masses starts rising.
No one here is arguing that they do not sell well however products like the Swift, Grand Vitara, Kizashi and SX4 have been well received internationally. As far as premium feel and engineering capability goes, I invite you to read up more on the Kizashi. The car brakes far better than anything in the segment, even though it was engineered in 2010 it topped 2014 safety tests amongst rivals like the C class, 3 Series, A4, Passat etc, having driven nearly 40k kms in it now, it has zero vibrations when compared to my friend's Laura which has done around 20k kms and is beginning to vibrate a little if you really look out for it, the car's build quality is top notch never given any issues in terms of reliability, cabin insulation is better than a lot of premium cars as well, it outclasses nearly everything and is on par with the 3 series in lane change, skidpad and figure of 8 tests. According to me there could be no better indicator of the company's engineering capabilities

If the Kizashi is not a product you have experienced, go check out the Ciaz. It is certainly not in the same league, its dynamic abilities are a huge disappointment and the company still doesnt build their locally manufactured cars very well, but you can see how they have worked wonders with the 1.3 MJD in the car. Had they merely transplanted the engine and gearbox you get in the Linea, the car would have been impossible to live with. Also, like I said earlier, interior quality is a huge leap ahead and many agree is even better than the Honda City.

They are using Fiat's MJD because they have a good relationship with the brand, the MJD is a good engine and until recently, Suzuki was averse to the idea of a diesel engine only due to shifting market trends have they started developing their own engines. Oh and while you're at it, do compare the MJD engines used in Suzuki products to the ones used in Fiats they are inarguably far better tuned and implemented in the Suzukis. Their failure to sell cars could be attributed to brand perception, poor marketing and lack of presence in other countries post GM split. Before you question their engineering capabilities it would really do you well to actually conduct your own research before posting your opinions it is sad to see an "enthusiast" be so blind

Last edited by IshaanIan : 8th May 2015 at 16:41.
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Old 8th May 2015, 18:22   #62
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by saket77 View Post
I think you mean the written monogram; not the logo.
Yes,sorry for the wrong word and confusion created.Thanks for pointing out.

Yes ,Logo was a big "S" ,I think m800 and omni, are only vehicles with original maruti logo.
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Old 11th May 2015, 10:38   #63
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

From today's Economic Times

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MUMBAI: Maruti Suzuki India (MSIL) is making another, more-concerted-than-before, attempt to become a serious contender in the market for mid-size and premium vehicles. The company, which makes one in every two cars sold in India, is putting in place a new independent management structure and a separate dealership network to sell bigger cars, priced Rs 9 lakh-10 lakh and above. This by far is the most significant action taken by Maruti, the undisputed champion in the small-car market, ..
Link to the news item: http://economictimes.indiatimes.com/...w/47226994.cms
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Old 11th May 2015, 11:52   #64
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by romeomidhun View Post
IMO, it is a good plan to use Suzuki badge in higher models. But it has to start from Swift. People has to associate the stand-alone Suzuki badge with someone they are very much fond of.

Also, they have to surely use the Maruti Suzuki tag in their ads. But cars can come with just Suzuki badge.
Earlier I thought a stand-alone Suzuki badge for the premium models will do good for the company. But on further thinking, I realise that associating the 'cheap' tag with Maruti will ruin the company's prospects in the long run. So, at least some of the aspirational vehicles should carry the stand-alone Maruti tag and logo. A new Gypsy, and the upcoming compact SUV (Brezza?) can use just the 'Maruti' tag with it - Maruti Gypsy and Maruti Brezza
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Old 11th May 2015, 13:18   #65
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by GTO View Post

A friendly li'l birdie read your post and offers the following comments:
More details on NEXA - apparently, NEXA will be to a Maruti what Lexus is to a Toyota.
http://www.businessinsider.in/Maruti...w/47230991.cms
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Old 11th May 2015, 14:57   #66
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by smartcat View Post
More details on NEXA - apparently, NEXA will be to a Maruti what Lexus is to a Toyota.
http://www.businessinsider.in/Maruti...w/47230991.cms
So, Nexa will be a new brandname for the premium cars from MS stable? Then the model naming will be Nexa Ciaz, Nexa Brezza etc? Then what about the news of using a stand-alone Suzuki name for its premium models?
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Old 11th May 2015, 15:00   #67
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by romeomidhun View Post
So, Nexa will be a new brandname for the premium cars from MS stable? Then the model naming will be Nexa Ciaz, Nexa Brezza etc? Then what about the news of using a stand-alone Suzuki name for its premium models?
Many of the articles written in these newspapers / media outlets are not well researched. NEXA could well be an internal code name for this project.
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Old 11th May 2015, 15:32   #68
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by amoghchaphalkar View Post
From today's Economic Times



Link to the news item: http://economictimes.indiatimes.com/...w/47226994.cms
I personally think that this is a bold move. Currently MSIL has reached an inflection point in it's history - it has achieved almost 50% market share in the Indian automobile space. However, it is known primarily for it's hatchbacks and sub-compact sedans.

In order to break free from this perspective, it is a very good idea to create differentiation about it's premium offerings while at the same time not letting go of the amazing strengths of the Maruti brand.

I had studied earlier of how Toyota went about creating the Lexus brand to position it's premium offerings from the regular Toyota family of cars. It makes for an interesting read.

http://www.lexus.com/contact/pdf/Kno...oryofLexus.pdf
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Old 11th May 2015, 18:30   #69
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by smartcat View Post
Many of the articles written in these newspapers / media outlets are not well researched. NEXA could well be an internal code name for this project.
You are on the money Smartcat. I had a word with the investor relations of Maruti Suzuki. NEXA means "New and Exclusive Experience in Automotives"

They are looking at opening over 100 premium dealership outlets by July 2015. They would have a superior appointed interiors. Capex around 4k/sqft vs 1-1.5k/sqft currently.

No separate brand is envisaged for premium outlets. Does not intend to follow Toyota's Lexus or Nissan's Infinity or Honda's Acura. The premium dealerships would have similar branding as current ones.

They are looking at 5 models in two/three years. Ciaz will be in both entities in terms of distribution but incrementally two new models in FY16 and FY17 in the above INR 1m category.
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Old 13th May 2015, 00:32   #70
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

Good news! That 'name' was the only reason for me to hate even the very few good looking ones from that stable. As a person who took great pains to remove the many 'M' markings from my SS80, this is joyous. For one, the 'S' should go into the brute looking Gypsy asap.
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Old 13th May 2015, 12:10   #71
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

Having a separate brand name for their premium cars is a better strategy in my opinion than opening a premium dealership.

The dealership not being premium enough is quite not the reason people looking for a premium car experience do not opt for Maruti. It is quite simply the factor that a guy riding a 25 lakh car does not want to share a badge with a 2 lakh Alto 800.

So a differentiated badge would help this.

Drive on,
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Old 12th April 2016, 09:47   #72
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Default Re: Team-BHP SCOOP: Maruti-Suzuki to drop "Maruti" moniker from all their premium cars!

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Originally Posted by saket77 View Post
Agree to it to quite some extent. But Hyundai has done it before; with success.
Well not the same, always.

I had been to Hyundai showrooms during 2008 as a potential Santro buyer. In some showrooms the response was OK. Hell in few cases, the SR did not even bother to come up to us and ask for our requirement. We had to walk down to their place and narrate our demands.

In subsequent years, when we were looking for the Verna, things were radically different. Quick response, eager to sell attitude, aggressive follow up, et al.

Basic logic applies here, be it any manufacturer. Bigger car = better margins; hence better treatment.
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