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|1st June 2015, 18:23||#1|
Join Date: Feb 2004
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Tom von Bonsdorff is new Managing Director of Volvo India
Volvo Cars Group has announced that Mr. Tom von Bonsdorff will take up the position as Managing Director, Volvo Auto India, effective today.
Tom von Bonsdorff has been with Volvo Cars for 17 years in several operational and managerial positions. During his career at Volvo Cars, he has worked in US, Sweden, Finland and in his current position - as a Market Area Director – Asia. He is already based in Delhi and will replace the present incumbent, Mr Tomas Ernberg, who is moving back to Sweden on a new role.
At present, Volvo sells five models India - the S80 and S60 sedans, the XC60 compact SUV, the XC90 SUV and the V40 Cross Country cross hatch. The company will launch the V40 and S60 T6 petrol soon.
The company currently sells its cars through dealerships in New Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune.
|2nd June 2015, 15:14||#2|
Join Date: Feb 2004
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Re: Tom von Bonsdorff is new Managing Director of Volvo India
There are two qualities that the bossman at Volvo Cars India must have.
- Must love challenges: Making the case for a Volvo (a brand best known for buses in India) vs Mercedes, BMW & Audi isn't easy.
- Ability to think out of the box: Sell a 'different' brand 'differently'. Volvo needs some innovative marketing if it is ever to make a difference in India.
Lets see if Bonsdorff has it in him to increase Volvo's sales numbers which are currently at pitiful levels. I know some used car dealers that sell more luxury cars.
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