Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 9th July 2015, 11:25   #1
Team-BHP Support
 
Join Date: Feb 2004
Location: Mumbai
Posts: 7,306
Thanked: 23,875 Times
Default BMW to drop prices due to increased localisation. EDIT: New prices announced

Thank you to a Team-BHP fan (who prefers to remain anonymous) for sending us this information. Heartfelt gratitude for sharing it with other enthusiasts!

BMW is reducing prices on many of its models in India. The step is being taken as the levels of localisation have increased.

BMW to drop prices due to increased localisation. EDIT: New prices announced-bmw.jpg

According to the information we have received, the X5 SUV will see the biggest price reduction - about Rs. 4 lakh. Among other cars, the 530d sedan will see its price fall by Rs. 2 lakh (approximately) and the X3 SUV and 3-Series should see their prices cut by Rs. 1 lakh or so. BMW is likely to make an official announcement about these price cuts in a few days.

Earlier this year, BMW had announced that it had started sourcing different components for local production of its cars at the Chennai plant from various Indian manufacturers. The level of localisation at its Chennai plant has been increased to approximately 50%. The company has also increased its cumulative investment in India from Rs. 390 crore to Rs. 490 crore. Most of this investment has been route to the Chennai plant.

The company claims that 95% of BMW cars on Indian roads are built at its Chennai plant, which has a capacity to produce 14,000 units. The facility has two assembly lines and locally assembles models such as the 1-Series, 3-Series, 3-Series Gran Turismo, 5-Series, 7-Series, X1, X3 and X5.
Aditya is offline   (18) Thanks Reply With Quote
Old 9th July 2015, 11:57   #2
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,202
Thanked: 2,094 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Superb! Bold move by BMW and such a disruptive technique was the need of the hour as they are getting butchered in the luxury car market.

The X5 would now be approx 60 lakhs ex-showroom which is great value considering the top models of the E and 5 cost nearly as much. The timing is perfect as MB is preparing for the GLE launch there is not much stock left of the ML with dealers either. The X5 could eat up a considerable share from the much loved ML.

I am surprised they have not dropped priced on the over priced 730Ld that has been selling for nearly 15-20 lakhs discount over the past year. Perhaps, they want to keep the price high so that the new one does not seem like a major price hike.
Sahil is offline   (4) Thanks Reply With Quote
Old 9th July 2015, 12:23   #3
BHPian
 
car_crazy1400's Avatar
 
Join Date: Feb 2005
Location: DL/UP16/PB10
Posts: 528
Thanked: 173 Times
Default

X5 at 60 odd lacs ex showroom?. Sounds great.

I personally have not seen much of the new X5 on the roads.
car_crazy1400 is online now   Reply With Quote
Old 9th July 2015, 13:51   #4
Distinguished - BHPian
 
Join Date: Mar 2011
Location: Back to Chndgrh
Posts: 2,203
Thanked: 2,956 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Quote:
According to the information we have received, the X5 SUV will see the biggest price reduction
This is not Rumor but correct - dealers are taking bookings at new rates only - , X5 takes maximum cut of 4 lac , 520 around 2 lac , 530 & 3 series about 1 Lac

Discussions started elsewhere last week

http://www.team-bhp.com/forum/indian-car-scene/161754-ridiculous-price-hikes-german-luxury-cars-mercedes-bmw-audi-7.html (The ridiculous price hikes of German luxury cars - Mercedes, BMW & Audi)

Last edited by Turbanator : 9th July 2015 at 13:54.
Turbanator is offline   (2) Thanks Reply With Quote
Old 9th July 2015, 14:00   #5
BHPian
 
Join Date: Nov 2011
Location: Gurgaon
Posts: 186
Thanked: 159 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Personally I love Beemers, and I think they're relatively not expensive, even today. I don't think the issue is prices - I think one of the key issues is the whole RFT nonsense, and anyone who's had a BMW outside the metros has been burnt by it, and that's generated a lot of negative perception against BMW. I think just making RFT's optional + a space saver with the car (I heard they've started giving those) is the real fix they should be aiming for.

Having said that, who doesn't love a price drop, so kudos to BMW


Mod Note: For benefit of all: RFT => Run Flat Tyres

Last edited by GTO : 12th July 2015 at 17:43. Reason: Adding the full form of RFT
bosporus is offline   (1) Thanks Reply With Quote
Old 9th July 2015, 15:14   #6
BHPian
 
Join Date: Oct 2008
Location: Pune
Posts: 138
Thanked: 147 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Quote:
Originally Posted by Sahil View Post
Superb! Bold move by BMW and such a disruptive technique was the need of the hour as they are getting butchered in the luxury car market.

The X5 would now be approx 60 lakhs ex-showroom which is great value considering the top models of the E and 5 cost nearly as much. The timing is perfect as MB is preparing for the GLE launch there is not much stock left of the ML with dealers either. The X5 could eat up a considerable share from the much loved ML.
This is good news if its true. But, i suspect how is it possible for X5 to be priced at 60L ex showroom, given the fact that the BMW has recently launched X3 3.0 m sport at 59.9 ex showroom delhi (as per Autocar report)
46TheDoctor is offline   Reply With Quote
Old 9th July 2015, 15:28   #7
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,202
Thanked: 2,094 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Quote:
Originally Posted by 46TheDoctor View Post
This is good news if its true. But, i suspect how is it possible for X5 to be priced at 60L ex showroom, given the fact that the BMW has recently launched X3 3.0 m sport at 59.9 ex showroom delhi (as per Autocar report)
My bad,I was referring to the launch price of the X5 which was 64 for the 5 seater variant. However, prices have gone up by then so essentially it will now cost as much as it did at launch around 65 lakhs.
Sahil is offline   Reply With Quote
Old 9th July 2015, 17:58   #8
Team-BHP Support
 
Join Date: Feb 2004
Location: Mumbai
Posts: 7,306
Thanked: 23,875 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

BMW has announced the new prices of its range of cars.

1-Series
118d (Sport Line) Rs. 29,50,000

3-Series
320d (Prestige Edition) Rs. 34,90,000
320d (Luxury Line Edition) Rs. 38,90,000
320d (Sport Line Edition) Rs. 38,90,000

Gran Turismo
Gran Turismo (Sport Line) Rs. 39,90,000
Gran Turismo (Luxury Line) Rs. 42,90,000

5-Series
520d (Prestige Edition) Rs. 44,90,000
520d (Prestige Plus Edition) Rs. 47,90,000
520d (Luxury Line Edition) Rs. 49,90,000
530d (M Sport) Rs. 59,90,000

7 Series
730Ld (Prestige) Rs. 92,50,000
730Ld (Eminence) Rs. 1,06,50,000
730Ld (Signature) Rs. 1,25,20,000

X1
sDrive20d (xLine) Rs. 37,90,000

X3
xDrive20d (Expedition) Rs. 46,90,000
xDrive20d (xLine) Rs. 51,90,000
xDrive30d (M Sport) Rs. 59,90,000

X5
xDrive30d (Expedition) Rs. 65,90,000
xDrive30d (Design Pure Experience) Rs. 69,90,000
xDrive30d (Design Pure Experience 7 Seater) Rs. 72,90,000
Aditya is offline   (16) Thanks Reply With Quote
Old 9th July 2015, 19:57   #9
BHPian
 
bharatbs's Avatar
 
Join Date: Apr 2006
Location: Bangalore
Posts: 374
Thanked: 108 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Hasn't the price of the BMW F30 increased by roughly 10-14 lakhs since its launch in 2012. So why are we celebrating a 1 lakh decrease in price? (1 lakh is ~2% decrease in price)

Further steel is big component in any car and international steel prices are at an all time low.
bharatbs is offline   (1) Thanks Reply With Quote
Old 9th July 2015, 20:19   #10
BHPian
 
Join Date: May 2006
Location: Eranakulam
Posts: 208
Thanked: 69 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Quote:
Originally Posted by bharatbs View Post
Hasn't the price of the BMW F30 increased by roughly 10-14 lakhs since its launch in 2012. So why are we celebrating a 1 lakh decrease in price? (1 lakh is ~2% decrease in price)

Further steel is big component in any car and international steel prices are at an all time low.
This has happened because of creation of the entry level luxury car segment - A3, CLA etc - earlier the entry level to German luxury was 3-series, C-Class, A4, but now it is A3, CLA etc, the others have moved into next price bracket

Well explained in (The ridiculous price hikes of German luxury cars - Mercedes, BMW & Audi)this thread
Games Goblin is offline   (1) Thanks Reply With Quote
Old 9th July 2015, 20:23   #11
BHPian
 
Join Date: Jun 2014
Location: Bangalore
Posts: 451
Thanked: 499 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

So i am generally not a buyer of these cars, but for the one's who do, i have a question.

I heard that they give quite a good discount on these cars, so if i presume that above is Ex-Showroom price, do you get enough discount to get the EX-showroom price to be an actual OTR price.
AtheK is online now   Reply With Quote
Old 9th July 2015, 20:25   #12
BHPian
 
ajaypjayaraj's Avatar
 
Join Date: Jun 2014
Location: KL
Posts: 920
Thanked: 1,064 Times
Default

Quote:
Originally Posted by bharatbs View Post
Hasn't the price of the BMW F30 increased by roughly 10-14 lakhs since its launch in 2012. So why are we celebrating a 1 lakh decrease in price? (1 lakh is ~2% decrease in price)

Further steel is big component in any car and international steel prices are at an all time low.

10-14 lakhs? F30 launched in second half of 2012. Prices have gone up since then I know but when did it shoot up so much?
ajaypjayaraj is online now   Reply With Quote
Old 9th July 2015, 20:51   #13
BHPian
 
Join Date: May 2006
Location: Eranakulam
Posts: 208
Thanked: 69 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Quote:
Originally Posted by ajaypjayaraj View Post
10-14 lakhs? F30 launched in second half of 2012. Prices have gone up since then I know but when did it shoot up so much?
It's hard to digest, but it's believable - going by the following example:

Quote:
Originally Posted by Tushar View Post
[*]In January 2011, you could buy a BMW 520d for Rs 40 Lakh on-road, Delhi (BMW 520D @ Rs.36,90,000 ex showroom Delhi). Today, it costs Rs 58.30 Lakh (nearly a 50% price increase in only 4 years!). The BMW 530D cost about 50 lakhs on the road at the time of its launch in 2010. You'll pay 70 big ones for it today.
So in 2011, ex-showroom price of 520d was 36.9 lakh - now according to this latest price list by BMW, with 36.9 lakh ex-showroom as budget, you can only go for entry level 3-series

(The ridiculous price hikes of German luxury cars - Mercedes, BMW & Audi)Source Thread

Last edited by Games Goblin : 9th July 2015 at 20:51. Reason: typo
Games Goblin is offline   (1) Thanks Reply With Quote
Old 9th July 2015, 21:01   #14
BHPian
 
ajaypjayaraj's Avatar
 
Join Date: Jun 2014
Location: KL
Posts: 920
Thanked: 1,064 Times
Default

Quote:
Originally Posted by Games Goblin View Post
It's hard to digest, but it's believable - going by the following example:



So in 2011, ex-showroom price of 520d was 36.9 lakh - now according to this latest price list by BMW, with 36.9 lakh ex-showroom as budget, you can only go for entry level 3-series

(The ridiculous price hikes of German luxury cars - Mercedes, BMW & Audi)Source Thread

When I bought F30, it was just below 40 lakhs, soon after its launch. It hasn't gone upto 50 or 54 lakhs or anywhere near that today. So I don't see this 10-14 lakhs hike as mentioned.
ajaypjayaraj is online now   (3) Thanks Reply With Quote
Old 9th July 2015, 21:17   #15
Team-BHP Support
 
Akshay1234's Avatar
 
Join Date: Dec 2006
Location: Mumbai
Posts: 9,759
Thanked: 6,669 Times
Default re: BMW to drop prices due to increased localisation. EDIT: New prices announced

Quote:
Originally Posted by bharatbs View Post
Hasn't the price of the BMW F30 increased by roughly 10-14 lakhs since its launch in 2012. So why are we celebrating a 1 lakh decrease in price? (1 lakh is ~2% decrease in price)

Further steel is big component in any car and international steel prices are at an all time low.
Where did 10-14 lacs come from?

When the F30 was launched in 2012 it was 32.5 lacs for sport line and luxury line. Then sunroof and hifi audio were added and the price was raised by 2 lacs a few months later. Since then the prices have gone up to 39l and now reduced a lac. If the on road price has gone up by a more significant amount blame it on the government for increasing the import duties and taxes and excise a large amount.

Prices of supercars have gone up almost 50% only due to goverment taxes. Ridiculous.
Akshay1234 is offline   (2) Thanks Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
BMW increases level of localisation at Chennai plant to 50% Aditya The Indian Car Scene 14 10th July 2015 16:54
Refreshed Polo and Vento Variants and prices announced. sarthakgupta The Indian Car Scene 15 4th September 2012 22:43
Fiat Linea and Punto Prices Increased-2010 brar.arsh The Indian Car Scene 118 12th February 2010 12:39
Tata Nano Prices Announced sidindica The Indian Car Scene 50 25th March 2009 13:03


All times are GMT +5.5. The time now is 01:19.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks