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Old 6th July 2016, 20:39   #76
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Default Re: Tata Motors signs up Lionel Messi as brand ambassador. EDIT: Officially announced

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Originally Posted by The Rationalist View Post
What? Tiago is a run away success and waiting periods are now 6-8 months. Tata posted their highest sales in a long time last month. Tiago is going to get AMT in both petrol and diesel, so the sales is only going to increase.
I agree buddy! I was trying to put up a list of problems Tata keeps facing with Tiago one after the other.
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Old 6th July 2016, 21:35   #77
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Default Re: Tata Motors signs up Lionel Messi as brand ambassador. EDIT: Officially announced

http://www.bbc.com/news/world-europe-36721892


Lionel Messi sentenced for tax fraud.

what a stroke of bad luck.....

first ZIKA

then preference for petrol over diesels

Now this....
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Old 6th July 2016, 21:42   #78
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Default Re: Tata Motors signs up Lionel Messi as brand ambassador. EDIT: Officially announced

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Originally Posted by drsingh View Post
http://www.bbc.com/news/world-europe-36721892


Lionel Messi sentenced for tax fraud.

what a stroke of bad luck.....

first ZIKA

then preference for petrol over diesels

Now this....
Personally, am still not sure Messi's "brand" created a whole lot of difference in India for TATA yet. All I hear about the car is it's positive image due to the good quality interiors & design.

Petrol sales bias is actually good for TATA as their sales are more from this engine variant (for Tiago) and they are doing everything to make Revotron click and it seems to work.

But for a brand which was in deep dirt (because of themselves), these issues do look small, if you ask me! TATA has proved that they still can fight back against it's own odds, so I wouldn't worry much.
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Old 7th July 2016, 00:10   #79
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It is a chance for Tata Motors to re-look at their contract with Messi. Aligning with 'Tata Code of Conduct', it's better to severe the ties, now that the charges are proved.

Messi really never helped Tata brand image till now, in my personal opinion. But, the brand is slowly gaining respect due to their spectacular products (Tiago and others in pipeline) and that's really great job by Tata Motors.
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Old 11th July 2016, 15:28   #80
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Default Re: Tata Motors signs up Lionel Messi as brand ambassador. EDIT: Officially announced

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Originally Posted by drsingh View Post
...what a stroke of bad luck.....

first ZIKA

then preference for petrol over diesels

Now this....
Bad luck !? This has to have shown up with some basic due diligence.

Tax proceedings take years to come to this extreme end.

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Originally Posted by balajisv View Post
... Aligning with 'Tata Code of Conduct', it's better to severe the ties, now that the charges are proved.

Messi really never helped Tata brand image till now, in my personal opinion. But, the brand is slowly gaining respect due to their spectacular products (Tiago and others in pipeline) and that's really great job by Tata Motors.
One product getting some success is a good start, but they should've kept up with the momentum by launching 'Hexa', like Toyota did with Crysta. Now they've big time lost the first mover advantage, by a LARGE margin.

To be honest, I can't feel bad for them anymore. What they're going through is largely due to their own doings.
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Old 12th July 2016, 20:56   #81
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Default Re: Tata Motors signs up Lionel Messi as brand ambassador. EDIT: Officially announced

1. Started off with a lot of unwanted baggage.
2. Had to change name after launch, so delayed.
3. Revamp production to cater to petrol version, hence delay again.
4. Brand ambassador gets caught on the wrong side of the law.

And yet, the Tiago has given reason for cheer.

I guess the Tiago is the Phoenix rising from the ashes, as far as Tata is concerned. Hope the momentum is sustained.
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