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Old 21st September 2015, 10:46   #1
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Default Rumour: Chevrolet India mulls over a Honda City competitor

Motor Octane reports, via an exclusive scoop, that the GM Corporation is considering a Honda City competitor under it's Chevrolet brand.

This future sedan will be sold globally in most of the markets where GM operates, and will be placed below the Cruze. It might be offered in India with turbo-petrol and diesel options.

Chevrolet has commenced testing of this sedan, and a global unveiling is in line by 2016. Expect an official launch only by 2018, though.

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There is a possibility of seeing a sixth new product by 2018, which will be the Honda City competitor.

The Cruze segment has slowed down as most of the car buyers in this price bracket are preferring SUVs, and that is one reason Chevrolet might want to get the City competition sedan. The sedan will be a global sedan and will be sold in most of the GM markets just like the Beat and the Cruze.

Chevrolet has commenced testing for this sedan and it is likely to make a global unveiling by the end of 2016. This will be placed below the Cruze and will be made available in India with a turbo petrol and diesel engine.
Motor Octane

Last edited by RavenAvi : 21st September 2015 at 10:55.
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Old 21st September 2015, 12:21   #2
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Default re: Rumour: Chevrolet India mulls over a Honda City competitor

Chevrolet is now also trying their hand to build a City competitor? Good. But here the most important thing to attract customers to their showroom is their marketing and sales strategy.
Even if they have a City competitor with them, if nobody bothers to visit their showrooms or take a test drive, how can they sell? They need to come up with interesting advertising around the product, bring the customers to their showrooms and create a positive opinion there, and have knowledgeable sales people to make the sales - all should work in their favour repeatedly to make a sales success. Terrific A.S.S is another thing, which would create WOM publicity and help in brand building.
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Old 21st September 2015, 15:25   #3
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Default Re: Rumour: Chevrolet India mulls over a Honda City competitor

Although I welcome their plans, I don't think they have a bad product mix as on date. Agree its not the best, but they should certainly sell more. Tavera being their best seller in Aug 2015 speaks volumes of their selling ability. Also, they need to instil more confidence into the brand itself and position it as mass brand.

City challenger would not just mean the product (even if they got it right).

PS: Wasn't the Optra in the same segment earlier? They build a good brand with the Optra, but didn't invest further.
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Old 21st September 2015, 16:19   #4
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Default Re: Rumour: Chevrolet India mulls over a Honda City competitor

Yeah Right !!

Chevrolet needs to first focus on its Marketing, Sales, Service and revamp the existing Hatchback / budget sedan portfolio first. An uninspiring product like the Sail Twins need to go.

If you can't sell a product like the Beat as much as Datsun sells its go, you have some serious internal issues

@ Chevrolet, Just because City sells or Ciaz sells, doesn't mean you will as well. These are backed by brands that still instill confidence and have some aspirational value (talking about Honda ofcourse)
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Old 21st September 2015, 16:37   #5
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Post Re: Rumour: Chevrolet India mulls over a Honda City competitor

Time and again Chevrolet comes into limelight, the 1 Bn investment, the sub 4 meter beat based sedan, the recalls, the new cruze to be lauched in 2016 and now the city rival.
Chevy has not been able to manage the their entry level car portfolio and left the Spark to die , i'm skeptical about their ability to manage the > 10 lacs portfolio, not that they are new to that but the fact that they have been on the decline in the recent past makes me wonder their success rate. That too against the well accomplished City and the competent Ciaz (the SHVS).

Having said that, if they can get their act together and design a product with keen focus on safety and price it aggressively undercutting the ciaz by a good margin for customers to consider and forget the Chinese origin cars henceforth , they can still grab a fair share of that pie. But they need to act swifty, for the next gen verna is due in 2017 (very late for verna), meanwhile the city might also get a facelift.

The main issue for Chevy is that the brand does not have a recall among customers, a C1 buyer immediately thinks about the City or the Ciaz and the sales figures show that. They need to work hard to gain mind share of the buyers. Period.

I have always wondered how Chevy failed in the market share race despite having a huge portfolio like MSIL and HML after 2 decades.

This attempt probably will stamp the commitment that Chevy has for the Indian market.
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Old 21st September 2015, 16:51   #6
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Default Re: Rumour: Chevrolet India mulls over a Honda City competitor

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Originally Posted by charanreddy View Post
If you can't sell a product like the Beat as much as Datsun sells its go, you have some serious internal issues
Internationally, Chevrolet and Datsun are equally old brands. However, Nissan had discontinued the usage of Datsun brand for a period of about 25 years in the middle, but then reviving the name and making it a budget brand in 2013.
I believe, in India, both Chevy and Datsun have no reliable sales and support.
If you think Go is a terrible product, think about the price tag, and the 1.2 litre engine. It failed NCAP crash test, yes, but so are all other products that are sold for less than 10 lakhs! Go+ may be a joke for many BHPians, but think about Omni, Eeco, Venture etc! These are still sold in respectable numbers, right? Anyway, I too believe, Datsun are doing their best these days to clear out stock (free gold etc!) unlike Chevy.
Beat, in itself is a good product, with nice exterior and interior. But it long ago stopped coming in the news. Beat is now waiting for death, until the next generation Beat comes in. Until then nobody will bother about boosting Beat's sales.
If they had introduced an Automatic one or two years back, they would have had the first mover advantage. But then, GM only waits to understand Indian market right? Probably when City competitor arrives, Honda itself would have phased out City!
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Old 22nd September 2015, 13:09   #7
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Default Re: Rumour: Chevrolet India mulls over a Honda City competitor

Typical news item that says a lot, has a ton of guesswork, but doesn't say anything at all.

Chevrolet recently announced a big investment & lots of products for India. This article is just putting 2 + 2 together.
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Old 5th October 2015, 19:20   #8
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Default Re: Rumour: Chevrolet India mulls over a Honda City competitor

The new platform on which Chevrolet India is rumored to be developing it's C2-segment sedan offering, touted to be the Honda City competitor, will also spawn a premium hatchback offering as well to take on the Hyundai Elite i20, the Volkswagen Polo, the upcoming Maruti-Suzuki Bolero, etc., according to Motor Octane.

This new platform on which these two Chevy products will be based is an India-specific one and is based on the Gamma platform which was jointly developed by Fiat and GM, which has spawned the current Fiat Punto.

Quote:
The sedan will be competing with the Honda City and the premium hatchback will be somewhere between Swift and Elite i20 in size. These products will be developed and will even be manufactured at the company’s Talegaon plant.

There will be some tweaks in the platform and it will be coming with a 1.2-litre petrol and 1.3-litre diesel engine for the hatchback and the sedan will be a bigger petrol and more powerful diesel engine too.

Chevrolet had announced it will be launching 10 new products in the next five years. “The new global vehicle family we just announced will have several different body styles designed to meet the expectations of the Indian consumer,” said GM International President Stefan Jacoby. “The vehicles will be manufactured and sold in India and feature striking styling that has never been seen here before. They will also be exported worldwide. With this investment, our aim is to double our market share in India by 2020.”

Motor Octane
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Old 5th October 2015, 20:02   #9
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The Chevy optra ,especially magnum which they had was sort of "D" segment at that time comparing to octavia et al. With poor sales and massive discounts ,it was pushed down to "c2" segment to make space for Cruze.
It had many aspects compared to affordable luxury cars at that period I believe.
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Old 5th October 2015, 20:26   #10
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Fast forward 2018, Chevrolet finally gets a Honda competitor into India. By that time, all leading brands have established their local presence and have their own global models on sale. Few Chevrolet showrooms have ONE Camaro as aspirational product with nothing to aspire to.

Chevrolet throws a fit, complains about how Indian buyers are only small car buyers (forget sales trends etc) and continues to wallow in their own incompetent ideas. And they announce a Maruti competitor in the small car segment to be available in 2020.

Rinse. Repeat.
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