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|5th October 2015, 13:44||#1|
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Kotak Report: State-wise performance of Car, Bike & CV manufacturers
Thanks to Distinguished BHPian KPS for sharing this report with Team-BHP. It is from Kotak Institutional Equities.
Link to city-wise sales thread: http://www.team-bhp.com/forum/indian...ales-data.html (Battle of the Cities! City-wise car sales data)
The automotive sector has seen a lot of changes over the past few years. The industry recently made its exit from a long standing slump and manufacturers are looking to capitalize by expanding their footprint into new segments.
The research report by Kotak Institutional Equities, highlights facts such as Maruti's consistent popularity, with the company holding a 40% plus market across share across all the major states in India (except Andhra Pradesh). Mahindra lost a healthy chunk of its utility vehicle market share in high-income states such as Maharashtra, Karnataka, Gujarat, Delhi and Tamil Nadu to launches from Ford, Renault and Maruti. With the launch of smaller models like the TUV300 and upcoming S101, Mahindra will be looking to regain this lost market share.
On the two-wheeler front, the analysis indicates that in states that have a high per-capita income/high literacy rate (e.g. Maharashtra, Karnataka, Gujarat, Delhi, Kerala, etc) the scooter presence is strong. Honda Motorcycle & Scooter India (HMSI) is the market leader in all these states. On the contrary, the scooter mix is extremely low in states such as Bihar, UP, Jharkhand and Rajasthan.
Royal Enfield has seen an upward sales trajectory and has a double-digit market share in several states. It has garnered a 6-8% market share in states such as Maharashtra, Karnataka and Tamil Nadu, but has a low share of 1-2% in states like UP, Bihar, Rajasthan, Madhya Pradesh and West Bengal.
Detailed insight into the state-wise performance of car, bike & CV manufacturers can be viewed in the excerpts from the report given below.
|8th October 2015, 12:03||#2|
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Re: Kotak Report: State-wise performance of Car, Bike & CV manufacturers
This is a wonderful report giving much insight on the Automobile Industry.
Scooter penetration in high per-capita income/high literacy rate indicates people have preference for convenience and possibly own multiple vehicles.
Royal Enfield's higher penetration in some states, where again higher per-capita income comes into play, could mean that the brand is meeting the aspiration of the well paid urban male.
On the cars front very interesting discussion on the state-wise distribution. Stark difference between the Telengana and Andhra, which is a major surprise.
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