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Old 2nd November 2015, 16:02   #1
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Default Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

Hyundai has announced that it has recorded its highest-ever monthly domestic sales in India in the month of October 2015. The company has sold 47,015 cars in the month. In October 2014, it had sold 38,010 vehicles, which indicates a year on year growth of 23.7%.

Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)-cr.jpg

Hyundai claims that it has sold 18,244 units of the Elite i20, i20 Active and Creta in the month. The sales of the Grand i10 have touched an all-time high as well with 14,079 units being sold.

While Hyundai's domestic sales have increased, its exports have fallen. In the month of October 2015, the company shipped out 14,777 units. This is a drop of 17.9% compared to October 2014 (18,009 units).the company's cumulative sales stood at 61,792 units.

In terms of passenger vehicle sales, Hyundai is placed second in the domestic market, behind Maruti Suzuki. It has ten car models on sale in India including the Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, Creta, Elantra and Santa Fe.

Hyundai ranks first among all Indian manufacturers when it comes to export sales. It currently exports to around 85 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific region.

Last edited by Aditya : 2nd November 2015 at 16:10.
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Old 2nd November 2015, 16:46   #2
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

Kudos to Hyundai for understanding the preferences of the Indian customer and delivering a hit after another -great styling, premium features and interiors and none too shabby ride quality and handling in the latest models.

However, such amazing success is surely getting to their heads and their dealer network as well, and manifesting itself in a lot of high-handed attitude and apathy towards the customer, something I've experienced myself and has been posted in the forum by a lot of members, especially in the Creta thread.

How about using some of those margins to improve the safety quotient, Hyundai?

The Baleno might force a re-jig in the i20's variant split and pricing, but looking ahead I don't see the Hyundai juggernaut slowing down anytime soon.

Last edited by Parth46 : 2nd November 2015 at 16:52.
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Old 2nd November 2015, 16:52   #3
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

The Creta is the engine that is driving Hyundai at the moment. It is turning out to be the X-factor that is pushing the sales up at Hyundai. With no other competitor on the horizon till the Auto Expo next year, Hyundai has a full quarter at its disposal to laugh all the way to the Bank

The XA Alpha is the only vehicle that can upset the Cretas apple cart

Last edited by TheARUN : 2nd November 2015 at 16:53. Reason: Grammar
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Old 2nd November 2015, 17:29   #4
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

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Last edited by GTO : 3rd November 2015 at 17:49.
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Old 2nd November 2015, 18:33   #5
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

While I was thinking about the way Hyundai is increasing its share in India, I came across this interesting piece of news-

Quote:
Country's largest car manufacturer Maruti Suzuki said it has sold 1.34 lakh vehicles in October, a growth of 29.1 percent compared to 1.04 lakh vehicles sold in corresponding quarter of last fiscal. The growth was driven largely by compact cars (especially Baleno that was launched on October 26) and exports. Company's domestic sales increased by 24.7 percent to 1.21 lakh vehicles and exports shot up 90.4 percent to 13,146 vehicles.
This is what I call competition!! The way these two automotive superpowers in India are fighting, other manufacturers will be reduced to mere spectators if they don't pull up their socks!! Exciting times ahead, and as usual, it is the consumer who benefits the most.

Regards,
Shashi
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Old 2nd November 2015, 19:26   #6
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

The bigger news is how Hyundai has moved up the value chain. Look at the numbers it is raking for the i20 and Creta. Both vehicles have pretty much occupied a slot which no one had entered or succeeded, before these two got launched and completely transformed the rules of the game.

Case in point: The i20 was a direct competitor to the swift not too long back, but with one upgrade suddenly seemed to have moved a segment above, so much so that Maruti was forced to introduce another hatchback higher up in the value chain!

I have never been an admirer of Hyundai, to the extent of telling others that I would buy any other vehicle than a Hyundai. Well, the humble pie some of us have to eat now
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Old 2nd November 2015, 19:35   #7
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

While the success of I20 and Creta are incredible, I am surprised at the sudden increase of the sales of the Grand I10 since the last 2 months. Now, it is pretty close to the Swift numbers.
Has anything changed? Hyundai started giving discounts?
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Old 2nd November 2015, 20:19   #8
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

So whats the big deal? If Hyundai grew 23% when Maruti grew 29%. Does it not imply a drop in market share ratio to the leader and actually sliding back.

Ok that was probably unnecessarily harsh but Maruti has managed to overshadow a superlative performance by Hyundai. Wonder how badly the rest did and who was worst affected?
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Old 2nd November 2015, 20:38   #9
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

Between Hyundai and Maruti, almost all sub 15 lac segments are beyond the reach of other manufacturers. Creta took over the mid-size SUV market that otherwise had Renault Duster dominance. i20 + Baleno will start leading the premium hatch segment while i10 + Swift would be unbeatable in normal hatchbacks.

Segments that are open for grabs of other manufacturers - entry level hatchback where Renault Kwid could be a major success. Sedans and MPVs are the other segments that neither Maruti not Hyundai have any dominance, so far at least.
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Old 2nd November 2015, 23:28   #10
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

MSIL growth percentage is even better than Hyundai.

http://economictimes.indiatimes.com/...w/49629668.cms

Check out this article. Oct 2015 was the best ever month for Maruti and Hyundai.
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Old 3rd November 2015, 00:39   #11
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

There is no denying that Hyundai has been growing at a rapid rate. But one thing all of us need to realize is that October and November are festive months (Dussera & Diwali) in India during which automotive sales are expected to be increased.
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Old 3rd November 2015, 08:54   #12
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

Quote:
Originally Posted by Aditya View Post
Hyundai claims that it has sold 18,244 units of the Elite i20, i20 Active and Creta in the month. The sales of the Grand i10 have touched an all-time high as well with 14,079 units being sold.
That's a superb performance by Hyundai no doubt but if I were Hyundai, I would be worried about the poor performance of Eon and Verna. These two cars should be selling a lot more than they currently do!
Quote:
Originally Posted by Leoshashi View Post
This is what I call competition!! The way these two automotive superpowers in India are fighting, other manufacturers will be reduced to mere spectators if they don't pull up their socks!! Exciting times ahead, and as usual, it is the consumer who benefits the most.
Well said! That's exactly what I thought. Between them, Maruti-Suzuki and Hyundai have got the Indian automotive industry under control atleast in the short term. The rest of the chasing pack led by Honda and Mahindra need to do something really quick to stand a chance of gaining against them.
Quote:
Originally Posted by avisidhu View Post
Look at the numbers it is raking for the i20 and Creta.
Agreed, the i20 and Creta are pretty much owning their respective segments. Will it last long? I'm not sure, with the Baleno and B-RV coming up. Both these brands command a better image and reputation in our market.
Quote:
Originally Posted by avisidhu View Post
Well, the humble pie some of us have to eat now
There are people I know who still brush off Hyundai as the same old Korean crap. I wonder when will that change.
Quote:
Originally Posted by ACM View Post
Ok that was probably unnecessarily harsh but Maruti has managed to overshadow a superlative performance by Hyundai.
I strongly believe it was Hyundai's arrival in India that made Maruti-Suzuki sit up and take notice. With the Santro, Accent, i10, i20, Grand i10 and Elite i20, Hyundai launched one assault after another and forced Maruti-Suzuki to reinvent themselves. The winner? It's us.
Quote:
Originally Posted by thatsdileep View Post
There is no denying that Hyundai has been growing at a rapid rate. But one thing all of us need to realize is that October and November are festive months (Dussera & Diwali) in India during which automotive sales are expected to be increased.
Despite that, there are manufacturers who have failed to register a sales growth.
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Old 3rd November 2015, 10:21   #13
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

Quote:
Originally Posted by avisidhu View Post
Well, the humble pie some of us have to eat now
Exactly! It is quite exemplary as to how well Maruti and the crooked H has suddenly evolved and transformed almost overnight. Coming from decades of doling out dull, drab and very ordinary cars, these two biggies have really got their act together in just one generation. I really appreciate the way MS and Hyundai have suddenly and emphatically changed the public perception by bringing in world class products which were never expected from these two. Both Hyundai and Maruti already had a lot going for them, for example, excellent reliability, good service network and cheap and abundant spares. Now they have really good cars too, and it shows. Kudos to Maruti and Hyundai.
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Old 3rd November 2015, 10:21   #14
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

To all my fellow BHPians

These are mere wholesale numbers ( i.e billed from OE to Dealer) however the same numbers don't necessarily reach the roads / month.

The slow down will however be witnessed in the month of Dec where in the retails sales will be pushed Vs the wholesale ( reason being known: Model year change from `16)
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Old 3rd November 2015, 10:24   #15
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Default Re: Oct '15: Hyundai records all-time high monthly domestic sales (47,015 units)

Interesting perspectives, that almost says, so what if they achieved 23% growth, while the market leader has overshadowed you anyway?
I tend to agree with it, as being a comparatively smaller manufacturer, percentage wise Hyundai is expected to beat the numbers of Maruti. But there is no stopping of Maruti, isn't it?
Indian car market is where elephants can actually dance!

Quote:
Originally Posted by vkivaturi View Post
Segments that are open for grabs of other manufacturers - entry level hatchback where Renault Kwid could be a major success. Sedans and MPVs are the other segments that neither Maruti not Hyundai have any dominance, so far at least.
Considering this, even entry level hatchback segment is not up for grabs. Maruti already has a very strong presence here - Think about which hatchback is No.1 in sales numbers! With about 21K unit per month, Alto is there, strongly etched in Indian buyers mind. Those who want better interiors have Eon, that sells roughly 6K units per month. And there is also the Tata Nano, for those looking for cheap AMTs and second car for errands. Add to this the fact that, the general buyers mindset is changing, and the first time buyers are shifting towards B2 hatchbacks and sedans directly. Hence the A segment is a very tough segment to compete and get a pie out of it. My opinion is, what Renault can do here - capitalize on the initial hype, sell some numbers and get out when things get worse. Crossing 1 lakh in actual sales will be a really big landmark for them, probably take about 2 years, if at all they can achieve it.

About Hyundai - it will be really interesting if they can sustain this number - and probably break the 50K sales barrier. Probably they need another new product to help them achieve it. While Maruti is gearing to launch an array of products, such as the compact SUV - Vitara Brezza, A compact crossover, and probably a low cost MPV, there is not much details revealed yet about any expected launches in the next year.
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