Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 14th January 2016, 15:11   #1
Distinguished - BHPian
 
Rajeevraj's Avatar
 
Join Date: Aug 2011
Location: Bangalore
Posts: 3,149
Thanked: 7,428 Times
Default Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

After adding Airbags as an option across all variants of Swift, Dzire (Maruti Suzuki Swift and Dzire L and V variants get optional ABS and airbags) and Celerio (Maruti Celerio gets optional ABS, airbags across all variants) and Wagon R (Maruti launches WagonR & Stingray VXi AMT at Rs. 4.77 / 4.99 lakh), Maruti has announced a driver airbag as an option across all variants of the Alto and Alto K10.



Name:  Marutialto80007.jpg
Views: 6557
Size:  151.0 KB

Name:  marutialtok101.jpg
Views: 4039
Size:  114.3 KB

Each variant with Airbag will cost an extra Rs 9,728 with the optional airbag. Maruti Suzuki is also adding the left ORVM across all the trims.


Name:  Altoairbag.jpg
Views: 5650
Size:  44.1 KB

A welcome move to equip India's largest selling car with an Airbag. Considering the incremental cost is only 9K, should have offered dual airbags. Or it maybe the dashboard design does not support it? This will also make the Alto K10 AMT the cheapest Automatic with an Airbag.


With this move, apart from the legacy models Eeco, Omni, Gypsy and Ritz, all Maruti models across all variants have a driver airbag by default or at least as an option. Apart from the Alto twins, all other get dual airbags and ABS with EBD as standard or as an option across all variants. That is a huge improvement from a company that until maybe 12-18 months back was known to offer airbags and ABS only on the top variant of their higher end models. Nice job Maruti.


Source: Overdrive

Last edited by Rajeevraj : 14th January 2016 at 15:22.
Rajeevraj is offline   (8) Thanks Reply With Quote
Old 14th January 2016, 16:15   #2
BHPian
 
Join Date: Sep 2013
Location: Gurgaon
Posts: 47
Thanked: 34 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Though its great that companies have started to add Airbags,ABS and other safety features, I keep wondering how all these make any difference if the car is structurally not safe enough for an airbag to have any effect on saving lives...

The foundation of any structure needs to be strong enough to withstand the primary impact like good crash structures, additional safety bars within the doors, intrusion and protection zones..

As an example, I have an Alto K10 and I have noticed that under the rear bumper there are no crash structures or safety bars, if a car hits me from the back there is very little protection.
Knowall is offline   (1) Thanks Reply With Quote
Old 14th January 2016, 16:21   #3
Senior - BHPian
 
blackasta's Avatar
 
Join Date: Aug 2009
Location: Kolkata, WB
Posts: 2,722
Thanked: 869 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Commendable move by MSIL on adding Airbags & PA side ORVM.
IMO They should also offer an option for PA side Airbags.
Better to market them as buffet options like 'driver protection add on pack' and 'family protection add on pack' - that should push more people to buy them as options.
blackasta is offline   (2) Thanks Reply With Quote
Old 14th January 2016, 16:27   #4
BHPian
 
Join Date: Jul 2015
Location: Coimbatore
Posts: 668
Thanked: 811 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Good move! What is more interesting is that Maruti now finds the LHS mirror important and decided to provide across all the variants. I have seen many owners with Lxi driving without LHS mirrors because it was an accessory.

Next point is, Driver airbag was an option even before with Lxi and Vxi as well, but how many such airbag equipped cars did they sell? Dealers used to discourage the buyers from taking Lxi (O) or Vxi (O) citing waiting period and no discounts. Which means what on paper was just 10K extra, could actually cost about 40K extra, due to the discount factor, thus invariably making variants without airbags popular among budget buyers. The only way airbag equipped versions can become the norm is by pushing these to the dealers, and restricting the supply of variants without airbag. In fact, if the company is serious, I am of the opinion that, they should add airbag as part of the standard equipment.

So, the market leader has taken the lead in making airbag at least an option in all of their models. Will others also do the same, not just for premium cars, but for all, starting from Nano?
hybridpetrol is offline   (2) Thanks Reply With Quote
Old 14th January 2016, 16:38   #5
Senior - BHPian
 
Join Date: Jul 2010
Location: Bangalore
Posts: 1,800
Thanked: 2,994 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Anything optional will never sell, because in the real world everyone down from the dealer to the last salesperson in the showroom will get in the customer's ear how these options are useless, supply is short, no discount blah blah to push the (marginally) cheaper, readily available variants. 10k is a good sum in the entry segment, and most customers will be willing to save it if possible.

Seems more like a PR exercise than anything else. The only way to increase safety equipment adoption in a country like India where the vast majority is plain ignorant of these, is to make these mandatory. Anything else is just window dressing.

Quote:
Maruti Suzuki is also adding the left ORVM across all the trims
Minor but critical addition. Better late than never.

Last edited by Chetan_Rao : 14th January 2016 at 16:40.
Chetan_Rao is offline   (2) Thanks Reply With Quote
Old 14th January 2016, 16:57   #6
BHPian
 
Join Date: Sep 2015
Location: Madras
Posts: 605
Thanked: 1,477 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Kudos to MSIL , much awaited move, to equip India's largest selling car with Airbag. Its heartening to see the leader responding to safety concerns

Quote:
Originally Posted by Rajeevraj View Post
With this move, apart from the legacy models Eeco, Omni, Gypsy and Ritz, all Maruti models across all variants have a driver airbag by default or at least as an option.
This confirms that the Ritz will be phased out soon, Eeco and Omni are selling more than 5K, so MSIL won't pull the plug anytime soon.

Quote:
Originally Posted by hybridpetrol View Post
Good move! What is more interesting is that Maruti now finds the LHS mirror important and decided to provide across all the variants. I have seen many owners with Lxi driving without LHS mirrors because it was an accessory.
Quote:
Originally Posted by Chetan_Rao View Post
Minor but critical addition. Better late than never.
There used to be print ads stating left side ORVMs in the feature list

Quote:
Originally Posted by hybridpetrol View Post
Next point is, Driver airbag was an option even before with Lxi and Vxi as well, but how many such airbag equipped cars did they sell? Dealers used to discourage the buyers from taking Lxi (O) or Vxi (O) citing waiting period and no discounts. Which means what on paper was just 10K extra, could actually cost about 40K extra, due to the discount factor, thus invariably making variants without airbags popular among budget buyers. The only way airbag equipped versions can become the norm is by pushing these to the dealers, and restricting the supply of variants without airbag. In fact, if the company is serious, I am of the opinion that, they should add airbag as part of the standard equipment.
Quote:
Originally Posted by Chetan_Rao View Post
Anything optional will never sell, because in the real world everyone down from the dealer to the last salesperson in the showroom will get in the customer's ear how these options are useless, supply is short, no discount blah blah to push the (marginally) cheaper, readily available variants. 10k is a good sum in the entry segment, and most customers will be willing to save it if possible.
Agreed, but the customer needs to be wise and matured enough to choose what he/she wants. The manufacturer has now left the ball in customer's court. It is up to the customers to choose what they want. If the customer is dumb enough to listen to the SA, decides to save 10K at the cost of safety, so be it. MSIL has done its job, the company is now leading by example

Quote:
Originally Posted by hybridpetrol View Post
So, the market leader has taken the lead in making airbag at least an option in all of their models. Will others also do the same, not just for premium cars, but for all, starting from Nano?
Do they have a choice? they would follow suit. When the leader responds to change, the challengers will have no choice. Its only a matter of time before we get the Nano with optional airbag, given the commitment TATA shows to the Nano

Last edited by Karthik Chandra : 14th January 2016 at 16:59.
Karthik Chandra is offline   (2) Thanks Reply With Quote
Old 14th January 2016, 17:28   #7
BHPian
 
xs2mayank's Avatar
 
Join Date: Dec 2015
Location: KA 09 / TX (US)
Posts: 41
Thanked: 25 Times
Thumbs up Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Good move by Maruti. In that way at least informed and safety conscious consumers who cannot afford higher variants or a different car will be able to get a car with airbag. It would have been great if they had made it mandatory but I think that will not happen unless government makes it a rule which I think is going to happen from 2017 onward. Looks like Maruti is gearing up all their cars for that.
xs2mayank is offline   (1) Thanks Reply With Quote
Old 14th January 2016, 17:30   #8
BHPian
 
Join Date: Jul 2015
Location: Coimbatore
Posts: 668
Thanked: 811 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Quote:
Originally Posted by Karthik Chandra View Post

Agreed, but the customer needs to be wise and matured enough to choose what he/she wants. The manufacturer has now left the ball in customer's court. It is up to the customers to choose what they want. If the customer is dumb enough to listen to the SA, decides to save 10K at the cost of safety, so be it.
Everybody who have enough money can buy a car, they need not necessarily have any sort of awareness about safety features. Do you think all the 2 lakh+ buyers purchasing cars every month are knowledgeable enough to do such study about the list of features and compare cars based on that on their own? Many just go by looks, or interior comfort or price, and all these factors are subjective.
If customer is on his own now, how was it before then? Previously also customer could have chosen more safe cars paying a little extra!
Cars such as Alto STD and LX are primarily bought by Driving schools, and I am quite convinced, they would not bother buying a variant with airbag!

I do not agree with the statement that the cost of the cars will raise due to the airbags. Will the buyers stop buying Altos, if the price of Lxi is increased by 10K, because of the inclusion of airbag? Hardly. There could be other reasons such as manufacturing constraints etc. Whatever the constraints are, I sincerely hope companies resolve them quickly and make safety features (Airbag, ABS, EBD at least, and Hill hold feature in addition for Automatic variants) part of standard equipment.
hybridpetrol is offline   Reply With Quote
Old 15th January 2016, 09:59   #9
Newbie
 
Join Date: Jan 2016
Location: Bangalore
Posts: 3
Thanked: Once
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Guys, doesn't the 9800 Rs price tag seem a little too much? I've read somewhere that it costs the carmaker around a 100$.
nikhilck is offline   Reply With Quote
Old 15th January 2016, 11:15   #10
Senior - BHPian
 
audioholic's Avatar
 
Join Date: Jun 2012
Location: BengaLuru
Posts: 2,974
Thanked: 3,949 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Quote:
Originally Posted by nikhilck View Post
Guys, doesn't the 9800 Rs price tag seem a little too much? I've read somewhere that it costs the carmaker around a 100$.
For Indian markets, I think its pretty cheap. $100 only gets you the airbag module. There is a lot of other things in addition to it.Hence an overall premium of 10k is pretty justified. Now next in line must be a localised ABS for another 10-15k.
audioholic is offline   (3) Thanks Reply With Quote
Old 15th January 2016, 11:39   #11
Senior - BHPian
 
CARDEEP's Avatar
 
Join Date: Jan 2010
Location: NCR
Posts: 2,694
Thanked: 1,473 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

I welcome this move, but have couple of observation on this malpractice by auto majors:
1. Safety features are necessity, not an option, & not Corporate Social Responsibility (CSR), i.e. an initiative based on option of the management. India has the notorious distinction of being in the top of having unsafe roads. Yet the manufacturers are reluctant to offer safety features as standard in best selling models (cash cows).
2. Discounts will be gone - for a customer who opts for optional safety features, I'm sure the discounts will not be there. for the dealers & company both, the option pack would be a low sale feature & if the buyer opts for the same the discounts (generally quite high in Maruti's case) would be gone. Thus, the customer either buys an unsafe car or pays higher than realizable market value; yet the company & dealer laugh all the way to bank.
3. Cash Test results of Alto - Like someone already pointed out a car with unsafe structure is even more unsafe with Airbags. The diver's chest section in particular can suffer life threatening injuries because of the airbag in case of unsafe structure & manufacturers generally compromise a lot in Indian models. We need to know the safety rating of base Alto (as tested in Latin NCAP) to understand this scenario.
CARDEEP is offline   (1) Thanks Reply With Quote
Old 15th January 2016, 13:10   #12
BANNED
 
Join Date: Jan 2014
Location: New Delhi
Posts: 349
Thanked: 268 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Quote:
Originally Posted by nikhilck View Post
Guys, doesn't the 9800 Rs price tag seem a little too much? I've read somewhere that it costs the carmaker around a 100$.
It is optional, you want it? pay 10k simple.

Quote:
Originally Posted by CARDEEP View Post
I welcome this move, but have couple of observation on this malpractice by auto majors:
1\.
3. Cash Test results of Alto - Like someone already pointed out a car with unsafe structure is even more unsafe with Airbags. The diver's chest section in particular can suffer life threatening injuries because of the airbag in case of unsafe structure & manufacturers generally compromise a lot in Indian models. We need to know the safety rating of base Alto (as tested in Latin NCAP) to understand this scenario.
Bang on, mate
This is a marketing gimmick, The latin N cap rated the structure as unstable and just like the GO said that airbags won't help. Datsun replied by "stating" they'll get a better structure and airbags.
As far as i know this is the same crippled structure which won't be acing the crash test anytime soon with the airbag equipped either.

Last edited by GTO : 16th January 2016 at 11:54. Reason: STRICTLY no RUDE posts / tone on Team-BHP
H_Dogg72 is offline   Reply With Quote
Old 17th August 2016, 22:41   #13
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 46,288
Thanked: 78,833 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Received this very sad statistic from Maruti. Merely 5% of customers are buying the optional airbag.
GTO is offline   (1) Thanks Reply With Quote
Old 17th August 2016, 23:00   #14
BHPian
 
Sree73's Avatar
 
Join Date: Feb 2016
Location: Bangalore
Posts: 584
Thanked: 659 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

Quote:
Originally Posted by GTO View Post
Received this very sad statistic from Maruti. Merely 5% of customers are buying the optional airbag.
This 5% figure is really pathetic. We, as a society has not evolved to see the safety needs of cars objectively. For most of the consumers, Airbag is just an additional cost which can be avoided. I have come across many who says, "in case of an accident, we have to bear a huge cost to reinstall the airbags".

Unless and until all manufactures make the airbag as a part of standard offer, the statistics will hover around these figures.
Sree73 is offline   Reply With Quote
Old 18th August 2016, 08:53   #15
BHPian
 
Join Date: Jul 2015
Location: Thane
Posts: 35
Thanked: 30 Times
Default Re: Maruti Suzuki Alto 800 and Alto K10 get optional driver's airbag on all trims

I believe these 5% customers are those that are ready to wait for 60-90 days for Maruti to manufacture the optional variants on order.

Not everyone would want to wait that long for cars like alto/wagon r/celerio that ideally should be available readily.

I was persuaded by the SA to go for non-airbags variant of Wagon r because the dealer was unable to commit delivery of optional variant even if I would have waited for 2-3 months.

Last edited by pankajn1702 : 18th August 2016 at 08:55.
pankajn1702 is offline   (2) Thanks Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Maruti Suzuki Swift and Dzire L and V variants get optional ABS and airbags Aditya The Indian Car Scene 53 7th December 2015 18:05
Maruti Celerio gets optional ABS, airbags across all variants Aditya The Indian Car Scene 10 4th December 2015 12:58
Alto K10 vs Alto 800 vs Hyundai Eon Added_flavor Hatchbacks 176 26th August 2015 10:34
Driven: Maruti Suzuki Celerio ZXi Optional (Booked it too) thedragonreborn Test-Drives & Initial Ownership Reports 34 19th April 2014 19:20
Maruti Suzuki introduces an airbag in the Alto 800 VXi variant JayPrashanth The Indian Car Scene 7 4th August 2013 15:57


All times are GMT +5.5. The time now is 04:31.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks