Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 2nd July 2009, 22:05   #31
Senior - BHPian
 
McLaren Rulez's Avatar
 
Join Date: Dec 2007
Location: Mysore
Posts: 2,375
Thanked: 474 Times
Default

And the Mini easily has more brand recognition than the 500. Actually, if you're the type with S-Classes and the like in your garage, this could be pretty VFM considering what a head turner it is .

Note to self: GET RICH SOON
McLaren Rulez is offline  
Old 2nd July 2009, 22:21   #32
BHPian
 
omaragra's Avatar
 
Join Date: Jul 2008
Location: Agra
Posts: 187
Thanked: 50 Times
Default

Mini Sucks !! LOL !! Fiat 500 rocks !! Just kidding (Silently : No I am not !!)
omaragra is offline  
Old 2nd July 2009, 23:23   #33
BHPian
 
Join Date: Feb 2008
Location: New Delhi
Posts: 313
Thanked: 121 Times
Default

MINI coming to India! Soon! I doubt. Why? Because it won't be able to compete. The pricing looks to be in the range of 18-20 L (Considering the landing cost multiplier for a CBU is 1.7) At this price bracket, the sales' numbers will be limited. IMO There might be an initial Euphoria Purchase but then, it will fade away.

Another problem is that Mini is not in the league of Fiat 500, Beetle ... where the leter ones just occupy a corner space in a showroom of Fiat/VW. Mini is a brand in itself & so, the whole retail network is identified separately than BMW. It is OK for Fiat to bring in 14 Fiat 500 and sell them in India through the existing dealer network for the heck of it. But you cannot do the same with Mini since it will demand a completely different retail presence.

Never ever I have seen it parked next to a BMW in a BMW showroom.
BeamerBoy is offline  
Old 3rd July 2009, 09:20   #34
BHPian
 
dhrishikesh's Avatar
 
Join Date: May 2009
Location: Mumbai
Posts: 795
Thanked: 65 Times
Default

Mini is going to be launched in India !!!! I doubt about this as it wouldn't be able to compete with other cars from the same segment as it will be a pure direct import with a huge price tag around 15-20L.
dhrishikesh is offline  
Old 3rd July 2009, 10:49   #35
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,202
Thanked: 2,094 Times
Default

Quote:
Originally Posted by BeamerBoy View Post
MINI coming to India! Soon! I doubt. Why? Because it won't be able to compete. The pricing looks to be in the range of 18-20 L (Considering the landing cost multiplier for a CBU is 1.7) At this price bracket, the sales' numbers will be limited. IMO There might be an initial Euphoria Purchase but then, it will fade away.

Another problem is that Mini is not in the league of Fiat 500, Beetle ... where the leter ones just occupy a corner space in a showroom of Fiat/VW. Mini is a brand in itself & so, the whole retail network is identified separately than BMW. It is OK for Fiat to bring in 14 Fiat 500 and sell them in India through the existing dealer network for the heck of it. But you cannot do the same with Mini since it will demand a completely different retail presence.

Never ever I have seen it parked next to a BMW in a BMW showroom.
If and when the Mini is launched, it will be sold via the BMW showrooms. It is not viable for BMW to have seperate dealership network for the Mini. Even RRs shares it's service bay with BMWs here so why not the Mini !?

IMO, the Mini has no competition at the moment, not even the Fiat 500. Most buyers of the 500 are enthusiasts who have prior knowledge and legacy of the car. The Mini on the other hand has a much stronger brand image than Fiat on a premium level. Most people think it's stupid to pay 15 lakhs for a "Fiat" , the Mini is considered as a lifestyle vehicle and a strong premium image thanks to it's big daddy BMW.

At the end of it, I don't see it get large volumes but it still will do waaaay better than the Fiat 500, IMO. Buyers for the Mini would probably use it as their weekend "fun" car, most of these buyers probably already have 3-4 luxury vehicles in their garage.

Last edited by Sahil : 3rd July 2009 at 10:51.
Sahil is offline  
Old 3rd July 2009, 21:07   #36
BHPian
 
Join Date: Feb 2008
Location: New Delhi
Posts: 313
Thanked: 121 Times
Default

Quote:
Originally Posted by Sahil View Post
If and when the Mini is launched, it will be sold via the BMW showrooms. It is not viable for BMW to have seperate dealership network for the Mini. Even RRs shares it's service bay with BMWs here so why not the Mini !?
RR shares its service bay with BMW or it is vice versa . Service still remains the under belly, something that the customers do not notice provided the result is good. Both the RR dealers in India have separate showrooms though. Never ever seen an RR displayed in a BMW Showroom nor the Mini.
BeamerBoy is offline  
Old 3rd July 2009, 21:18   #37
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,202
Thanked: 2,094 Times
Default

Quote:
Originally Posted by BeamerBoy View Post
RR shares its service bay with BMW or it is vice versa . Service still remains the under belly, something that the customers do not notice provided the result is good. Both the RR dealers in India have separate showrooms though. Never ever seen an RR displayed in a BMW Showroom nor the Mini.
Its def not vice-versa as there always are far more BMWs and the service station clearly mentions BMW not RR. They might have separate showrooms but the RR's are delivered directly to customers from the BMW service center where the PDI etc is done.
Sahil is offline  
Old 4th July 2009, 08:44   #38
Senior - BHPian
 
cooldude1988765's Avatar
 
Join Date: Feb 2006
Location: Bangalore
Posts: 1,005
Thanked: 106 Times
Default

If BMW manufacture the previous gen mini here (new one coming in 2010) they could probably price it under 12L. This is one car that i wouldn't mind having a previous gen model. The mini surely rocks.
cooldude1988765 is offline  
Old 4th July 2009, 15:05   #39
mxx
BHPian
 
Join Date: Jan 2005
Location: Bangalore
Posts: 682
Thanked: 101 Times
Infractions: 0/1 (5)
Default

Quote:
Originally Posted by BeamerBoy View Post
Never ever I have seen it parked next to a BMW in a BMW showroom.
Mini is sold in the same showroom as BMW in some middle east countries.
mxx is offline  
Old 4th July 2009, 23:38   #40
BHPian
 
Join Date: Feb 2008
Location: New Delhi
Posts: 313
Thanked: 121 Times
Default

Quote:
Originally Posted by mxx View Post
Mini is sold in the same showroom as BMW in some middle east countries.
And may be in Botswana, Cameroon & Ghana.
BeamerBoy is offline  
Old 4th July 2009, 23:55   #41
BHPian
 
mustang89's Avatar
 
Join Date: Feb 2009
Location: new delhi
Posts: 348
Thanked: 0 Times
Default

Quote:
Originally Posted by cooldude1988765 View Post
If BMW manufacture the previous gen mini here (new one coming in 2010) they could probably price it under 12L. This is one car that i wouldn't mind having a previous gen model. The mini surely rocks.
mini under 12 lakhs,,meaning i can dream of owning one!!
mustang89 is offline  
Old 5th July 2009, 00:36   #42
Senior - BHPian
 
vinaydas's Avatar
 
Join Date: Apr 2007
Location: Bengaluru
Posts: 1,362
Thanked: 85 Times
Default

nothings coming out of a bmw show room for less than 20 lacs.
vinaydas is offline  
Old 5th July 2009, 17:40   #43
BHPian
 
Join Date: Dec 2007
Location: chennai
Posts: 73
Thanked: 42 Times
Default

Quote:
Originally Posted by mxx View Post
Mini is sold in the same showroom as BMW in some middle east countries.
Now, when Rolls Royce entered India, they chose to setup their own showrooms in cities across India. Though Rolls Royce is designed or partly developed by BMW, the sales and service is not taken care of by them.

I'm certain BMW will not use its existing network in India to sell or service Mini brand of cars.
notjustshrawan is offline  
Old 5th July 2009, 18:43   #44
BHPian
 
dhrishikesh's Avatar
 
Join Date: May 2009
Location: Mumbai
Posts: 795
Thanked: 65 Times
Default

Quote:
Originally Posted by mustang89 View Post
mini under 12 lakhs,,meaning i can dream of owning one!!
Where BMW Mini Cooper is available in India @ 12L ???
See CarTradeIndia, BMW officials are saying that the price tag for Mini would be between 30L-40L, as it will be a direct import.
dhrishikesh is offline  
Old 6th July 2009, 10:31   #45
Distinguished - BHPian
 
Sahil's Avatar
 
Join Date: May 2004
Location: Bombay
Posts: 5,202
Thanked: 2,094 Times
Default

Quote:
Originally Posted by BeamerBoy View Post
And may be in Botswana, Cameroon & Ghana.
You'd be surprised but even the BMW showroom in Boston had a section within for the Mini.
Sahil is offline  
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Mini Cooper S and Mini Convertible : Driven suhaas307 Test-Drives & Initial Ownership Reports 62 24th October 2016 15:17
Mini Cooper Coming to India!! Y@SH The Indian Car Scene 108 9th January 2012 12:24
Honda might Re-Launch Civic Hybrid in India! *VT* The Indian Car Scene 11 16th July 2009 11:55
Volkswagen might launch a small car in India as well askicode The Indian Car Scene 21 23rd July 2007 22:24


All times are GMT +5.5. The time now is 19:55.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks