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Old 5th February 2016, 10:00   #1
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Default Are MPVs the next trend in India?

We have seen the rise of the compact suv market and its rising demand in India. While this is still on a new trend seem to evolve -the three-row utility vehicle is going to be the next big segment for the Indian market.

All manufactures are gearing up for this and the full fledged portfolio will climax in 2018.

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Honda Cars India launched the BRV, a seven-seater that will enter in the market in April targetting big families.
The BRV is set to face tough competition, with Toyota and Tata Motors, too, likely to start selling the Innova Crysta and Hexa that they unveiled at the Auto Expo, joining a market where there are already several models available.

The action will further hot up in 2017-2018, with the likes of Maruti Suzuki and Hyundai Motor India adding new products to the market in a couple of years.

Global players like VW will also be seen tweaking their products for this market .

Interesting times ahead!


Last edited by volkman10 : 5th February 2016 at 10:12.
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Old 5th February 2016, 12:20   #2
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Default re: Are MPVs the next trend in India?

For MPVs to become a trend anywhere, at least some of the below has to happen:
1. Families become larger, with more than 2 kids in each family
2. Grand parents staying with the family (resulting in larger families), and travelling together
3. luggage becomes significantly larger (more families going for picnics regularly), so families start buying cars with bigger boot or MPVs
4. MPVs becomes visually attractive, and becomes a style statement.

Last edited by jinojohnt : 5th February 2016 at 12:21.
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Old 5th February 2016, 12:45   #3
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MPVs are still not much popular and we have yet to see a proper MPV apart from Innova which itself is not bought by the buyers as MPV but as a affordable spacious comfortable 'car' else how can you explain captain seats at rear and it being driven with single or two passengers on board most of the times.
I firmly believe few cars in their respective segments are virtually enjoying monopoly as the competitors are yet to crack that code.
For eg Alto until Kwid came, Omni has still no competition and Innova.
So there will be again some attempt by some manufacturer to take on Innova and will eventually fizzle out, until that happens there will be some noise being created that competitor to Innova is just around the corner as we have been hearing all these years.
P.S. - Just realised that its ToI group news so its nothing but a storm in a tea cup.
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Old 5th February 2016, 12:54   #4
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Default re: Are MPVs the next trend in India?

We also need to take into consideration the fact that the rate at which new vehicles are entering the roads each day is significantly more than the rate at which motorable roads are being expanded/widened. Congestion in the cities will make maneuvering the MPVs difficult as opposed to hatchbacks. And with options like renting a car even for self drive fast catching up, unlikely that a common person would want to keep an extra car (a MPV) only for occasional outing purposes. And if one intends to purchase an MPV as the only car on the house, will have a hard time commuting in the city.
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