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Old 11th February 2016, 13:22   #1
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Default Maruti's R&D team to lead development of 3-4 new products?

Maruti's growing importance for parent Suzuki has evolved over the past few years. From holding a key role in manufacturing and sales, Maruti is now becoming a larger player in the development of new cars as well, with the Maruti Vitara Brezza being the first example. Now, it looks like Maruti's engineers could lead the development of 3-4 new models, out of the 15 new vehicle launches expected from Maruti Suzuki by 2020.

Sources say the move is part of Suzuki Motor Corporation’s (SMC) vision of MSIL shouldering more responsibility in developing India-specific products while the parent focuses on high-end technology, though such plans have not been officially confirmed.

In order to reduce developmental costs and the time taken, the new products will be based on existing Suzuki platforms and engines. The 15 new product launches planned over the next 4 years will warrant an investment of around $1 billion and the cars will primarily be based on three platforms.

Maruti's new R&D centre in Rohtak which is being developed at a cost of around Rs. 2500 crore will play a key role in the development of these new products. The centre includes a new test track and will have facilities for emission and safety testing as well.

Maruti's R&D team to lead development of 3-4 new products?-1.jpg

Source: Financial Express

*Image for representation only.

Last edited by Tushar : 11th February 2016 at 13:26.
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Old 11th February 2016, 14:03   #2
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Default Re: Maruti's R&D team to lead development of 3-4 new products?

MSIL has gained immense importance in SMC operations since the launch of Swift. The success of just one car made headlines at the Suzuki HQ and the importance of Indian operations came on radar.

Also, the way MSIL has grown in last decade, the overall business of Suzuki could not grow in proportionate numbers in any region of the world.

The market capitalization of MSIL was another feather in the cap for the Indian operations as the subsidiary crossed the parent !

Till date no one could beat MSIL's understanding of the Indian automobile market to the extent that the company which use to stay away from safety feature was the first one to sense the future and the forthcoming requirements of safety features in the cars. The ancillary industries / vendors supplying safety equipment cannot ramp up their production overnight and who will understand it better than MSIL. The company paved way for these companies to start producing safety components for cars so that the production facilities are ramped up sufficiently to cater to market requirements once the regulation comes in place.

On the design front also, the recent work done by MSIL engineers has been accepted by the market and thus if I have to say it in simple terms "they have proved themselves before asking for leading role in future product design"

Kudos to MSIL and their market understanding. The company is reasonably future ready.
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