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Old 21st March 2016, 18:17   #1
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Default Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

India's largest car manufacturer-Maruti Suzuki is set to close the current financial year with a Market Share of 47% which is it's highest in the last 14 years.

Its nearest competitor, Korean auto major Hyundai, will also close the year at an all-time-high market share of 17.5 per cent. Last year, Hyundai's market share was 16.2 per cent. The stupendous response to the Creta and the continuing success of the Grand i10 and the Elite i20 have helped Hyundai increase sales and market share.

Sales of the two companies, in volumes, are also at a record high. Together, they now enjoy 64 per cent share of the market. Last year, it was 61 per cent. All other carmakers together - about a dozen - have 36 per cent of the market, with none of them in double digits. The third largest player in the market, Mahindra & Mahindra, has a share of 8.26 per cent.

The last time Maruti had a higher market share (48.6 per cent) was in 2000-2001 when there were fewer players and much less competition in the market.

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Mr R S Kalsi, executive director (sales and marketing), Maruti Suzuki, said a combination of factors helped the company gain share. "We have added close to 200 regular sales outlets and 125 Nexa (premium) outlets this year to reach the customers. While new launches such as Baleno and Brezza have been well accepted, the older models such as Alto and WagonR also grew," he said.

With the latest launch-The Brezza poised to be a blockbuster, Maruti is expected to increase sales and market share further. Capacity constraints could hold them back though untill they start operations at the Gujarat plant in early 2017.

Such dominance is a contrast to the global picture where the market leaders do not even have one-fifth of Market Share. A clear indicator on the level of trust Maruti has built with the customers and their understanding of the market. Maruti's gain in share (2%) is more than the actual market share of biggies like Volkswagen.

Source: Business Standard
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Old 21st March 2016, 18:25   #2
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Not surprised, since I have owned 3 maruti cars over the past 10 years. Now when I am likely to get my 4th Maruti car, despite my best efforts to get an AT from competition such as Ford/Volkswagen. In the below 10 lac category, their multiple products and well oiled sales machinery is a potent combination.

Last edited by GTO : 22nd March 2016 at 09:57. Reason: Typos
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Old 21st March 2016, 19:17   #3
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Default re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

This shows the dominance of Maruti on the Indian car market. People trust them with their eyes closed and if one thinks hard, then the trust has been built due to their sustained effort and Maruti has not let anyone down. Maintaining close to 50% of the market share, in a market where global companies like Volkswagen, Fiat, Ford, Skoda, among others are just surviving, shows what Maruti means in India. One can gauge the dominance just by the fact that Maruti's slow movers Ritz and S-Cross sell around 2000 units per month while Volkswagen's top seller Polo sells that number, and many other models or companies can't even dream of achieving this number.

Mr. Osamu Suzuki is not wrong when he said that he wanted to move Suzuki's headquarters from Japan to India but he couldn't do so because of pressure from his family. Suzuki is being held up by Maruti's performance in India and Suzuki can actually only dream of having this kind of market share and success in other country.

With the smashing debut of Baleno and Breeza, and upcoming cars like Baleno RS, Breeza petrol, Ignis, and supposedly Grand Vitara, the company is growing from strength to strength. Coupled with their goodwill move by reimbursing cash to the initial owners of S-Cross will also propel them higher in the minds of customers and the company must have got some potential customers just by this move.

In the end, kudos to Maruti Suzuki.
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Old 21st March 2016, 19:48   #4
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Default re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

Congratulations to maruti.

With Baleno, Vitara Brezza, soon to be launched Ignis this year and new Swift in 2017 maruti can achieve more than 50% share in 2017-18.
Also, worthy replacements of volume drivers Alto and WagonR will make it easier for maruti to achieve this feat.
However, this feat can only be achieved if their new Gujarat plant starts functioning in 2017 with which maruti can easily take care of local demand and exports.
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Old 21st March 2016, 20:00   #5
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Default re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

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Old 22nd March 2016, 06:46   #6
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Default re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

It s really nice to see when a company has looked after its customers, the way the overwhelming levels of trust are built.

Maruti may be humble and may sell simple "regular joe" automobiles, but I think they've found the key to India's heart.

Amazing reach. Good Service. Overall solid, inexpensive and reliable products. Something for everyone.

In 30 years, they've now also got the "sentimentalists" on their side because now we are in the thick of the generation whose parents first car was probably a Maruti...
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Old 22nd March 2016, 09:30   #7
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Default re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

Amazing show there, although not surprising at all. Maruti has put all its heart and mind into this and the figures have rewarded them for that.

With the Launch of the Brezza, won't be surprised if it touches the 50% mark by next year.
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Old 22nd March 2016, 10:05   #8
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Default Re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

Well-deserved. What's more, there's no potential threat in the short to mid term.

I agree with other BHPians that their market-share is only poised to grow, as a lot of its competition is actually slowing down. Hyundai is the single formidable competitor in the same segments, but it's a distant no. 2. No one has been able to fight Maruti on a consistent basis (other than Hyundai).

They sure are pushing all the hot buttons.

- New launches? You bet. Minimum of 2 new launches every year.

- Wide service network that also scores high on customer satisfaction.

- Well-priced? Yep. Case in point is the new Vitara Brezza.

- Smart innovation? AMT (cheap automatics), SHVS (trick to get lower taxes) etc.

- Reliability? As good as ever.

- Happy customers? Without doubt.

Maruti is currently in an enviable position. They aren't showing even one area of weakness.
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Old 22nd March 2016, 10:11   #9
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Default Re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

A really superb feat by Maruti.

They have just emerged stronger by the day and stronger by every car they have launched, except for some minor setbacks like the S Cross etc.

Think of every segment they are in -

Hatchbacks - Superb line up across the range starting from the ever present Alto and Wagon R to the segment leading Swift (even after so many years) and now with another hit - the Baleno. They are growing from strength to strength. Even Celerio has carved a niche in the AMT market.

Sedans - They had the full body Dzire earlier now flanked by the new compact sedan version which sells nearly three times its nearest competition, they brought in the Ciaz which has become a strong seller over time thus competing across the range of this segment (nearly except in super premium segment)

MUVs- This has been a strong point in their lineup. Starting with the tiny Omni to Eeco, now they have the Ertiga which again cover various price points and customer requirements.

SUVs - Here is where they have been traditionally a little weak. Even with the launch of the S Cross things did not look up. But that is about to change with the Brezza, a package targeting directly with the very popular sub 4 meter EcoSport and given Maruti network, this should be a superhit from the word go.

Just when we thought that others are catching up, they come back to prove time and again - India runs with Maruti. Kudos!

This is just a personal thing - like to still call them Maruti rather than Suzuki!

Last edited by girishglg : 22nd March 2016 at 10:20.
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Old 22nd March 2016, 11:36   #10
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Default Re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

Quote:
Originally Posted by GTO View Post
They sure are pushing all the hot buttons.
Add to it, a superb portfolio!

There's literally no sub 15 lakhs segment that Maruti doesn't operate in; the void that Ecosport/Duster created will soon be filled up by the Brezza.

There's something from the Maruti stable to please the typical buyer.
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Old 22nd March 2016, 11:47   #11
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Default Re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

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Originally Posted by GTO View Post
- Happy customers? Without doubt.
Very true and clear vision of Customer Focus.

Happy customers and also initiatives to retain and increase their customer base leading to a greater market share.

A link to this is a testimony to the above.

http://www.team-bhp.com/forum/indian...-warranty.html
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Old 22nd March 2016, 12:22   #12
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Default Re: Maruti set to close the 2015-16 financial year with 47% market share! It's highest in 14 years

This does not show complete domination of the market.

Its more like a complete annihilation of the competition.

Maruti has a best seller in each of the segments starting from A.

A - Alto
B - Wagon R
B+- Swift
Compact-D zire
C- Ciaz
SUV- Brezza will eventually set the charts on Fire
Premium Compact Hatch- BAleno
HEck, even Omni and Eeco are top sellers
MUV-Ertiga

Only car that may not really rake up nos. as per MSIL standards would be the Celerio and that's because it loses out to its stable mate Wagon R on the utility factor.

Way to go. WIth the Brezza all set for a cracker run, Swift update in 2017 and a Ciaz Facelift in the near future, things will only look better for the "Pawanputra" Suzuki.
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