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Old 25th May 2016, 08:13   #16
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Default Re: Poor capacity utilization for many Indian car manufacturers

Maruti Suzuki reeling with capacity constraints decides to prioritize the newer models like Vitara Brezza and Baleno to improve margins . Further ramps up Brezza production.

Though the Swift and Dzire are still holding in demand Maruti Suzuki reduces its production to accommodate the new kids - Baleno and Brezza.

the new in-demand Vitara Brezza crossover would be favoured over legacy models in the coming months to improve the margin. Since these products are new, they command a premium and are offered without discounts. So, though the Swift twins are in demand, focusing production capacity on the more premium new models would help Maruti maximize its profit margin for the same total sales volume.

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Old 25th May 2016, 12:06   #17
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Does this include the export volumes too? I would assume that if it is exports also put together, Ford, Renault etc. should be doing better.
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