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Old 27th June 2016, 16:56   #1
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Default Nissan joins hands with MyTVS to strengthen service network

Nissan has entered a strategic partnership with MyTVS in order to strengthen its service network in the country. MyTVS is a fully-owned subsidiary of TVS Automobile Solutions, and is a part of the TVS Group. Under this partnership, Nissan will be using the MyTVS service network to provide necessary after-sales solutions to its customers.

Together, Nissan and TVS will open 8 Nissan Authorised Service Points (NASP) in Tamil Nadu. These service points will be an addition to the 23 dealer and service outlets that the automaker already has in the state. They will be offering service and repair solutions to the customers. This includes genuine parts, replacement of consumable service parts (such as oil filters and brake pads), and trained staff. Nissan and MyTVS will be opening several such NASPs through India in due course of time.

Nissan hopes that this service network will help the recently launched Datsun Redi-Go to attract more customers. The Redi-Go competes in the entry-level hatchback segment.

Nissan claims that it is planning to increase its number of dealerships to 300 dealerships by the year 2017.

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Old 27th June 2016, 17:00   #2
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Default Re: Nissan joins hands with MyTVS to strengthen service network

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Originally Posted by dZired View Post
Nissan has entered a strategic partnership with MyTVS in order to strengthen its service network in the country. MyTVS is a fully-owned subsidiary of TVS Automobile Solutions, and is a part of the TVS Group. Under this partnership, Nissan will be using the MyTVS service network to provide necessary after-sales solutions to its customers...
I am yet to hear anything positive about TVS from their association with Fiat! This might hit Nissan harder than they'd ever imagine and could prove to be final nail in their coffin.

Nissan had their own problems with their first vendor (Hover) and customers were at the receing end of their tantrums. In spite of it, am wondering Nissan has taken such a step. Don't they do anything called an "R&D" about the shortlisted partners?!
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Old 28th June 2016, 08:34   #3
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Default Re: Nissan joins hands with MyTVS to strengthen service network

This seems to be the next way forward, good for customers if they get the same levels of service and parts availability as one gets in company's authorised dealer service network.

Now that there are many such chains of reputed third party company run chains such as MyTVS and Bosch service, manufacturers who do not have an extensive network should tie up with such firms to provide more touch points.

This is especially required for their very own alternate brand - Renault which is selling a big number of Kwids that would require servicing thus putting enormous pressure on their dealerships.

On the flip side they may end up losing business to these companies over the period of time if the customer decides to continue with these outlets which may alienate their own dealers. Maybe after the initial success manufacturers can ask these servicing firms to open exclusive service points catering to only their brands (all brands from a single company) so that they continue to have a control over the quality and revenues.

Last edited by girishglg : 28th June 2016 at 08:37.
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Old 28th June 2016, 10:36   #4
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Thumbs up Re: Nissan joins hands with MyTVS to strengthen service network

While this is a good move to get more touch points for the customers within a short span of time, the real challenge for Nissan would be to access how much control they'd be able to exercise on these 3rd party service centers and the staffs.

This will improve options for customers in Tier II and Tier III cities (if they are to open service centers there), where they can market the Redigo aggressively.

Renault might also want to look at a similar option to manage huge volumes of Kwid in terms of after sales service.

Last edited by Karthik Chandra : 28th June 2016 at 10:39.
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Old 28th June 2016, 12:02   #5
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Default Re: Nissan joins hands with MyTVS to strengthen service network

Nissan entered India by outsourcing its sales & service network to Hover Automotive. That sure ended badly for customers, Nissan & the dealerships - related thread (Nissan India wants its own dealerships, Hover says NO! EDIT: R-I-P Hover).

Then, Nissan accepted their folly and committed to building its own service network.

Now, the same idiots are outsourcing a crucial component again? Have they gone nuts?

Reminds me of Fiat's continuous shift of strategy & dilly-dallying. First with PAL, then direct, then a tie-up with Tata Motors, then direct again.

But these companies face an immense challenge in attracting entrepreneurs; no one is willing to invest in their dealerships due to poor sales. Which is why Nissan has no dealership in South or Central Mumbai. Fiat doesn't have a dealership here at all, not even in the distant suburbs (despite their HQ being here).

As a result, customers lose faith in the brand. I love my Sunny, but will never recommend a Nissan to anyone in Mumbai.

The Indian market has become a place where the big get bigger, and the small smaller. Only a handful of MNC players managed things well (e.g. Toyota), and fewer still got a late shot in the arm (e.g. Renault Kwid). Honda grew its market-share by entering the mass market, although that came with an equal amount of failures (Brio, Mobilio). Overall, the global biggies have failed to fight with Maruti & Hyundai. These two are relentless in their pursuit of sales, product & customer satisfaction, not putting a foot wrong. I'm full of admiration for how Maruti & Hyundai have defended their position in the market.
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