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Old 7th July 2016, 08:25   #1
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Default Mahindra to use Pininfarina branding for luxury cars

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New Delhi: In pursuit of a luxury brand, Mumbai-based automaker Mahindra & Mahindra Ltd has decided to develop and sell products under the Pininfarina brand, an Italian design and engineering company that the Mahindra Group acquired in December 2015 for around $185 million, said Pawan Goenka, the company’s executive director.
http://www.livemint.com/Companies/vq...-products.html
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Old 7th July 2016, 11:13   #2
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Default re: Mahindra to use Pininfarina branding for luxury cars

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Originally Posted by darklord View Post
Good idea to develop Pininfarina into a luxury brand of its own! The brand has earned the reputation worldwide for its design and could have the potential to make a mark for itself with a good product.

That said, Mahindra should stay away from it as much as possible. The last thing they would need is for the name to be associated with products like the XUV 5OO Aero!
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Old 7th July 2016, 12:03   #3
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Default Rumour: Mahindra-Pininfarina to develop electric super car

Speculations about Mahindra and Pininfarina working on an electric super car have been doing rounds on the internet ever since the former's IT arm acquired a controlling stake in the Italian company. Now, Anand Mahindra - Mahindra's chairman has claimed that Pininfarina's future plans include designing its own car.

Mr. Mahindra made the announcement after the London round of the FIA Formula E championship, in which Mahindra has a racing team. The Chairman believes that Pininfarina is a brand in itself, and thus needs to not only design cars for other brands, but to design its own car, which is something that the design house has never done before.

Pininfarina has recently designed the H2 speed Hydrogen-fueled concept car (pictured here) for a Swiss company named Green GT, which was also showcased at the 2016 Geneva Motor Show.

Over the years, Mahindra has become a prominent player in the electric car domain with the e2o and the Formula E racing experience. The Indian automaker plans to use its electric vehicle technology in the Pininfarina-designed car, which is expected to be launched with a Pininfarina badge.

Source: AutoExpress

Mahindra to use Pininfarina branding for luxury cars-dsc01650.jpg

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Last edited by dZired : 7th July 2016 at 12:05.
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Old 7th July 2016, 12:13   #4
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Default Re: Rumour: Mahindra-Pininfarina to develop electric super car

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Originally Posted by dZired View Post
Over the years, Mahindra has become a prominent player in the electric car domain with the e2o


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Originally Posted by dZired View Post
and the Formula E racing experience.
Now we are talking! They are doing pretty good -

http://fiaformulae.com/en/results/st...river&season=2

That said, even electric race cars are pretty boring. See the Formula E Mahindra car in action here. Almost like a fast toy!

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Old 7th July 2016, 13:23   #5
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Default Re: Rumour: Mahindra-Pininfarina to develop electric super car

Mahindra-Reva were in the process of developing an all-electric sports car called the Halo.

We'd seen this car on display during the 2014 Auto Expo. http://www.team-bhp.com/forum/indian...ml#post3363807 (Mahindra @ Auto Expo 2014)

The Halo is an interesting car and hopefully, we should see it in production soon. It remains to be seen if Pininfarina is working on the same car or if it's an all new car on an entirely different platform.
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Old 7th July 2016, 21:18   #6
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Default Re: Rumour: Mahindra-Pininfarina to develop electric super car

Its a news coming from an international web forum/ publication now. Mahindra is another Indian Multinational Company getting a good publicity abroad.

http://www.motorauthority.com/news/1...ctric-supercar


Chak De India
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Old 28th September 2017, 18:15   #7
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Default Mahindra’s Pininfarina To Rival Tesla, Will Debut As Automaker

"Mahindra’s Pininfarina To Rival Tesla, Will Debut As Automaker" - https://www.motorbeam.com/mahindras-...but-automaker/

The above mildly eye-brow raising post came from Motorbeam in my in-box today - I wonder what M&M hope to gain from this. If it is to be an arm of their e-vehicles effort, I hope they succeed.

Last edited by shashanka : 28th September 2017 at 18:17.
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Old 28th September 2017, 18:36   #8
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Default Re: Mahindra’s Pininfarina To Rival Tesla, Will Debut As Automaker

Pininfarina can certainly help Mahindra take a huge leap in how their cars look. Certainly the EVs. With the E2O+ currently looking like a detailed microwave safe container on wheels, they need some good designers even to generate appeal in local market, let alone taking on Tesla.
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