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Old 21st October 2016, 21:23   #1
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Default BMW launches ‘be in good hands’ campaign; quick service and other after-sales initiatives

The ‘Be in Good Hands’ campaign aims to reduce the time and cost associated with maintaining, repairing and servicing BMW vehicles.

In an attempt to strengthen their bond with the customers, BMW launched an after-sales service campaign, ‘Be in Good Hands’. The manufacturer says that the campaign is designed keeping in mind the customer’s requirements – convenience, cost, time and quality

A ‘Fast Lane Service’ will ensure that the customer gets the vehicle back from the service as soon as possible after a standard service procedure. The vehicle is serviced within a few hours so that the customer need not be without their car for long.

Similar to Mercedes’ Premier Express Service, Fast Lane Service will provide a range of standard services such as oil service, brake pads and brake disc change, wheel and tyre change and cosmetic repairs like glass replacement or denting within a few hours, so that the vehicle is back on the road as quickly as possible. Customers have the option of waiting in a lounge while this quick service is being carried out with access to the Internet, or test driving any other BMW vehicle.

Once at the dealership, BMW’s latest technology, the Integrated Service Processes Application (ISPA) will provide the customer and the service advisor instant information of the vehicle and its service history and will highlight only the areas that need to be worked upon within few minutes. Using this data the customer can opt for the available service package.

Other initiatives include Mobility Offer, a free pick-up and drop service offered by all 35 service outlets within India, Fixed Price Offer, fixed cost packages for selected service bundles and BMW Service Inclusive, Service Inclusive Plus and Repair Inclusive which are service packages that cover maintenance, inspection, wear-and-tear and repairs and are transferable on to the next owner of the car. Fixed Price Offer is particularly useful for servicing older cars whose spares are rare and expensive, and the Inclusive packages serve to enhance the resale value of BMW cars due to their transferable nature.

The ‘Be in Good Hands Campaign’ will help alleviate the after-sales concerns regarding luxury cars like BMWs. Many potential customers are miffed by the high cost of maintenance and repairs related to owning luxury cars, and BMW is addressing just that with this campaign. If it manages to deliver on this after-sales promise, its customer satisfaction rates are bound to improve.

Source: 1 and 2
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Old 21st October 2016, 23:21   #2
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Default re: BMW launches ‘be in good hands’ campaign; quick service and other after-sales initiatives

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Originally Posted by djay99 View Post
The ‘Be in Good Hands’ campaign aims to reduce the time and cost associated with maintaining, repairing and servicing BMW vehicles.

The ‘Be in Good Hands Campaign’ will help alleviate the after-sales concerns regarding luxury cars like BMWs. Many potential customers are miffed by the high cost of maintenance and repairs related to owning luxury cars, and BMW is addressing just that with this campaign. If it manages to deliver on this after-sales promise, its customer satisfaction rates are bound to improve.
That's an interesting move by BMW and surely it will make BMW owners happy with such moves. Though I would love to have a comparison between the old regular types service and these new ones to see if this really does help in cutting costs as well as time.

Thanks for sharing
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Old 22nd October 2016, 10:32   #3
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Default re: BMW launches ‘be in good hands’ campaign; quick service and other after-sales initiatives

Thank you for sharing.

Excellent initiative by BMW India!

But who is going to train those technicians & service advisors? Even our BHPians got better knowledge than them.

My one year+ experience tells something else. Fitted LED fog lamp with cornering light as accessory, they could not remove the error. Later rectified by a BHPian by proper coding. They even scratched my car’s rear bumper during first service (repaired without any question with a gift).


BMW India if you are reading this, please train your SAs & technicians to make this initiative successful.
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