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Old 2nd November 2016, 13:21   #16
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

Originally Posted by thehighwayman View Post
Personally I feel M&M Design Team needs a major overhaul .Its difficult to explain why they design cars which look half good to downright ugly. Take Hyundai's case for example, from the not so good looking cars, they have started producing some really nice looking cars. M&M has to realize that a car's design has to be appealing to the buyer rather than a radical one which tries too hard to impress.

Unfortunately, the same design philosophy seems have to made its way into its two wheeler division as well.A partnership with a well established design studio would do them a world of good.
Exactly my thoughts. What did they do with Pininfarina ? Replaced everyone there with Mahindra's own designers (pun intended) . I was hoping after the acquisition, Mahindra cars are going to be beautiful. But how wrong I was proven to be !

I think Mahindra peaked at XUV5OO which I believe till now, their best and fully committed attempt. After XUV though, its a constant decline, on design, innovation and quality. Even Tata seems to be improving on those already.

Also that guy should be sacked who gives the names to their cars. Enough of "O-s"
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Old 2nd November 2016, 18:36   #17
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

Thanks for this thread! When I came to know the Thar was launching years ago I was really hoping for a jeep that I could take to work, take my family on a vacation and keep it as my ONLY car. What came out was another vintage jeep with the same vintage features. If Thar came with the safety and creature comforts of cars in its price range it would have been another hit like the Brezza.

The TUV is another sad story. I personally love the looks of it and want it to be my next car. But though the interiors look much better than say a bolero, the boring 4 inch audio system , manual AC, the 3 cylinder engine etc are simply unbecoming of a car in that price range. The T8 costs 11 lacs on road in Bangalore (manual, AMT is one lac higher).
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Old 2nd November 2016, 19:50   #18
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

I think they should have shoe-horned the engine laterally instead of longitudinally in the Bolero + using the same architecture of the Bolero pick-up. That way they could have come up with a more proportioned SUV and who knows, liberated some more space for the jump seats

The NuvoSport should have been the Quanto when the Quanto was launched. Funny thing is that Mahindra launched the Quanto to make use of the Xylo's excess capacity and have now launched the NuvoSport to salvage whatever possible from the Quanto

They have to knock down the price of the That, it will find many takers around the 5 lakh mark.

I feel they are stuck in an 'Emperors new clothes' syndrome where all praise a new design without meaning it, just so that the Boss is pleased

Last edited by TheARUN : 2nd November 2016 at 19:52.
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Old 2nd November 2016, 20:27   #19
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

In my opinion, product launches for any brand are a bit of a hit and miss. even maruti, the market leader, and someone who as far as the indian market is concerned, can do no wrong, can make stumble sometimes ( sx4, zen estilo, a star etc)
its generally a hit or miss, and if you can't shoot straight, you shoot a lot, and hope some of them are hits - like the TUV and XUV. They're like the automotive bajaj (never mind the qute)

On the other hand, being conservative like tata motors, taking your sweet time to build a product that arrives late will work only for toyota. Tata has churned out competent products too late, or missed golden opportunities purely because of sheer inertia. There is theory, and there is practice. Tata's approach is conceptually sound, compared to mahindra, but in the end money talks !
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Old 2nd November 2016, 20:39   #20
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

The QC is off the mark as well [and not just design and or product conceptualization] that is one thing which I wish to highlight via this thread.
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Old 2nd November 2016, 22:03   #21
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

We can see lot of posts where TATA motors is mentioned and compared with.But Mahindra has done better compared to TATA in maintaining their brand specific image.

While we all agree that few recent Mahindra vehicles have gone overboard as far as design is concerned, what shocks me is that they are going TATA way with their vehicles ( Treating customers as guinea pigs ), while TATA now is taking time to launch vehicles ( Trying to make them niggle free ).

In most cases Mahindra thinks , putting a better engine is the fix to plug low sales.

XUV, THAR, SCORPIO, Bolero are real brand ambassadors for Mahindra.
It is the sub-4m segment where they have not done really well.
And they seem to be in Mix-n-match mood these days, and hence may not be extensively testing such products.

What to expect next?

A redesigned/renamed KUV 100 with new engine
Thar with 3 cyl engine
TUV with m-eagle

Last edited by silverado : 2nd November 2016 at 22:04.
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Old 2nd November 2016, 23:53   #22
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I think there current product cycle at Mahindra is a kind of stop gap arrangement.
They've made some interesting acquisitions over the years.
While ssangyong would help them make better vehicles and probably give them better global reach. The acquisition of Pininfarina is what could be the game changer.

I'm keenly waiting to see what they come up with next as a common platform with all these entities! I wouldn't hold my breath though, as unfortunately these things take a lot of time to develop.

The xuv is a well sized, well equipped, well proportioned vehicle. Now imagine, It's next generation will probably have some design inputs from pininfarina and manufacturing processes shared with ssangyong!
But till such time we'll probably have to live with kuvs and the tuvs which keep their shop floor moving!
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Old 3rd November 2016, 00:07   #23
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

Question to ask will be, is Mahindra (Guilty) alone.

A good look and analysis of the graphs and monthly figures in this thread is required

http://www.team-bhp.com/forum/indian...-analysis.html (September 2016 : Indian Car Sales Figures & Analysis)

It will reveal, that on overall numbers Mahindra hasn't faltered on consistency. Whereas, few more ex-biggies are also little clueless as to what will work in the present scenario (for example Honda, GM, Ford).

Yes there seems to be a few gaps in the final product offering (offering, not planning). But what one will see is that apart from the usual performers from Mahindra, the TUV300 is surely slowly gaining acceptance. Teething problems exists, no doubt, they continue to plague every indigenous manufacturer, was there for the XUV500, Scorpio 2.2.

Mahindra's strategy has been to let each sub-brand build its acceptance in the market and then slowly increase presence.

What has been disappointing is that, Mahindra has not dared to reach out for the niche, even if they have platforms that are compliant. Say for example, the TUV300/Nuvosport with 2.2 mHawk and 4WD, the product exists for their export portfolio. What Mahindra should realise is that, enthusiast usage of their product actually creates a positive marketing halo. Imagine a raised TUV300 with 4wd and Low range and MLD. Sure it wont set the market on fire, nor will it be able to beat the Thar on Offroad prowess (to pose any threat to the Thar) but a few social media posts of a few enthusiastic owners having fun with these cars, will achieve results like no other marketing campaign can.

Similarly, the Xylo, the Underrated people mover, its even a better practical package than the 2wd Scorpio with the same engine.

The biggest challenge that the entire automotive industry is feeling right now is to adjust to the changing dynamics of personal mobility and the stark preferential shift that is being envisaged in the not so distant future. Lot of recently earned lessons are having to be quickly discarded. The small engine, big power game is being quickly unlearned. Real world pollution testing, safety norms that will be prevalent, NGT etc, even the likes of Mercedes aren't sure about the direction to take. Right now the focus is hugely on alternate powertrain options (different levels of Hybridsisation, electric and its actual effectiveness) . They have consistency in present numbers, and are focusing on preventing being caught with the wrong products for the future (Most of their present products will be irrelevant if European laws were suddenly applied here).

The affordable enthusiast automobile is actually on life support now and time will be over soon.
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Old 3rd November 2016, 00:58   #24
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

The voice a person who WAS a potential Mahindra customer here.

Mid 2014
I was on the lookout for a car in the D1 segment (I went ahead and bought a Jetta in November later). The Rexton was never a contender as was with the XUV 500. One look at the Fortuner and mom was keen on an SUV rather than a sedan.
Decided to take a look at it. I must say that I was expecting a product better than the XUV as it was priced significantly higher and also had the image of a Korean car(korean=reliability).
Visited NBS international Chowpatty, Mumbai. The S.A was kind and immediately offered a test drive.
So far so good!Right? That's what we thought until we saw the state of the test drive car. The rear brakes were making a thudding sound and the interiors were showing their age although the car was less than a year old. Had to walk away. Couldn't afford paying >22 lakhs for something like this.

Seriously, Mahindra needs to work on itself first and then concentrate on Ssangyong(both have potential). Although Mahindra was looking to launch the tivolli in India, the launch has been delayed. The SSangyong brand is suffering due to Mahindra.

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Old 8th November 2016, 10:06   #25
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Default Re: Mahindra's poor planning & conceptualisation of new product launches

Originally Posted by Asish_VK View Post

Also that guy should be sacked who gives the names to their cars. Enough of "O-s"
It may be the Chairman himself insisting that the names should end with 'O'. Professional Marketing guys are not likely to be that superstitious. In short it may not actually be possible to sack 'that guy'.
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