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Old 6th March 2017, 12:37   #1
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Default February 2017 : Indian Car Sales Figures & Analysis














NOTES:

1: Thanks to the team at Auto Punditz for sharing these sales numbers with us!

2: Only cars that sell 500+ units (and thus, the relevant ones) have been included in the gainers & losers chart.

3. These manufacturer-reported sales numbers are factory dispatches to dealerships. They are NOT retail sales figures to end customers.
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Old 6th March 2017, 12:39   #2
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Old 6th March 2017, 12:40   #3
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Old 6th March 2017, 12:49   #4
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Old 6th March 2017, 12:56   #5
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Thread moved from the Assembly Line (The "Assembly Line" Forum section) to the Indian Car Scene.
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Old 6th March 2017, 13:06   #6
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

All things aside, you have to give it to Toyota for selling 2000+ Fortuners consistently!! The numbers are mind boggling! for comparision VW does only 75% with Polo that Toyota does with Fortuner. I know, it must be backlog of pre-booking but still, this is indeed amazing!
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Old 6th March 2017, 13:17   #7
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Wonder what's the reason behind the big drop in numbers for Maruti hatchbacks - Alto / Celerio / Swift / Baleno all registered much lesser sales in this month compared to last month.
Any factory shutdowns etc?
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Old 6th March 2017, 13:31   #8
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

The new Toyota Fortuner has the Ford Endeavour totally beaten. For such a competent product, I wonder whether Ford's sales/marketing is to blame? Can't see any other reason.

On another note - anyone noticed that Hyundai has been pretty consistently dispatching around 40K cars every month? Have they hit the ceiling? Unlike Maruti, what has prevented them from growing from the past year?
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Old 6th March 2017, 13:35   #9
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Thanks Aditya for the analysis,

1. Maruti Suzuki: Again leading from the front, with a market share of +47% leads in most segments but however shows a drop in some. Alto, WagonR , and Swift shows a negative growth with Swift losing to Hyundai’s Grand i10. Positives are Maruti Suzuki sees a 110.5 per cent growth in the UV space contributed by Vitara Brezza becoming the fastest C/SUV to garner a sales of 1 Lac units in less than a year of its launch. Baleno seeing great demand and Celerio now in Petrol only variant doing great. Ignis seem to be settle at 4.5k but too early to give a verdict to it.

2. Hyundai: Riding on its new launches Grand i10, Elantra, Creta and the Elites helps in securing a ~17% Market share. But with the falling numbers of Xcent and Verna, Hyundai hopes the upcoming facelifts will bring in the volumes.

3. Mahindra : One of the 3 companies( in the mainstream segments) to show a negative growth , the others being GM and Fiat, needs to be worried. Shows a negative growth (Y-O-Y) in almost all across its portfolio. KUV seem to be the most effected.

4. Honda: At last Honda comes out of the negative growth it posted YOY after a long . It was possible due to the resurgence of its all-time best Seller City. It also regains the crown in the C segment, but need to be seen in the following months when the sales stabilize. Also it marks the entry of dispatches of the WR-V- will it succeed or cannibalize Jazz numbers?

New launches from Renault ( KWID), Toyota ( Innova Crysta, Fortuner), Volkswagen (Ameo) and Ford (EcoSport revised pricing) help in achieving a positive growth.

Here are the leaders in their respective segments and their growth pattern (Y-O-Y),

Entry level and compact hatch
Name:  1_compacthatch.JPG
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Premium Hatch
Name:  2_Prem hatc.JPG
Views: 39860
Size:  21.8 KB

Compact Sedan
Name:  3_comp seda.JPG
Views: 39838
Size:  25.2 KB

Sedan
Name:  4_ seda.JPG
Views: 39804
Size:  12.6 KB

Compact C/SUV
Name:  5_comp suv.JPG
Views: 39800
Size:  15.2 KB

MUV
Name:  6_muv.JPG
Views: 39760
Size:  13.7 KB

SUV
Name:  7_suv.JPG
Views: 39781
Size:  13.3 KB

Source- Auto Punditz

Last edited by volkman10 : 6th March 2017 at 13:37.
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Old 6th March 2017, 13:37   #10
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by blackasta View Post
Wonder what's the reason behind the big drop in numbers for Maruti hatchbacks - Alto / Celerio / Swift / Baleno all registered much lesser sales in this month compared to last month.
Any factory shutdowns etc?
They are currently struggling with production capacity issues, therefore they adjust the production on a monthly basis so that a single product doesn't face the brunt.

Eg:-They dispatched almost 9k Celerios for a couple of months(which I doubt is the demand), so now they can produce a less number of Celerios and compensate some other model. They also had to dedicate the production line to Ignis, hence the marginal drops in some of the models.

Once the gujarat plant is commissioned, we'll get the actual picture and the numbers won't fluctuate so much.

Regards,
Shashi
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Old 6th March 2017, 13:48   #11
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Extremely disappointed with Honda's new launches. I wonder why they are getting it so wrong. With reports of Mobilio getting discontinued , Accord having no shipments since 3 months, BRV sales on a decline and WRV also struggling from the first month itself shows something is seriously not right.

Toyota is on a roll with consistent sales of the Crysta and the Fortuner. They will go strength to strength with no real competition in the foreseeable future.
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Old 6th March 2017, 14:44   #12
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Hexa shows a massive slump to ~1000 units from its launch month total of ~1500 units. Doesn't augur well for what is an extremely competent product. Overambitious pricing killing demand?
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Old 6th March 2017, 14:50   #13
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Quote:
Originally Posted by Silverfire View Post
Hexa shows a massive slump to ~1000 units from its launch month total of ~1500 units. Doesn't augur well for what is an extremely competent product. Overambitious pricing killing demand?
Nothing of the sort. Just stabilizing. It will take a few months for the manufacturer to adjust production to match demand. January was the first month so it included deliveries for demo vehicles. Let's wait 4-5 months before passing an execution.

And not sure of over ambitious pricing? The Hexa thread seems to indicate that pricing is spot on.

Quote:
Originally Posted by KiloAlpha View Post
The new Toyota Fortuner has the Ford Endeavour totally beaten. For such a competent product, I wonder whether Ford's sales/marketing is to blame? Can't see any other reason.
Sales and marketing is not too bad. They are making a mockery by the fluctuating pricing.

They made a massive blunder when Fortuner was launched. Toyota went and priced the Fortuner well above the Endeavour. The Fortuner got instant success and Ford saw that they can go head to head with Toyota so jacked the prices to match the Endeavour. If Toyota can sell for 40+ why shouldn't we. Big mistake imo.

Other than that it's a superb product but our country loves the T badge. No matter how good the Ford is it will never match up to the sales of the Toyota cause the Endeavour's biggest crime is it does not have a Toyota badge but a Ford badge.

Last edited by Vid6639 : 6th March 2017 at 14:57.
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Old 6th March 2017, 14:51   #14
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

Thank you for the detailed analysis. Some specific observations.
  • The Fortuner and Innova numbers are truly amazing. I assume the ongoing election season has something to do with the big numbers.
  • City and Ciaz continue to be neck and neck. Need to wait for a couple of months to see the clear impact of the face lift.
  • Interesting to see Rapid Sales. Although not big on numbers, it has been consistently outselling both the Verna and the Vento.
  • The Tiago remains consistent for Tata. Too early to comment on Hexa. I would think a consistent 1500-2000 number would be good. The Nano keeps dropping which is a pity.
  • The stupendous success of the Vitara Brezza and Creta continues. These cars are all over the place now.
  • As was consistently predicted here. The Ameo has neatly cannibalized the Polo and the Vento.
  • Most segments seems to have settled down to their usual pecking order of sales with minor variations. The last disrupter was the Kwid. Wonder when we will see the next disrupter.

Last edited by Rajeevraj : 6th March 2017 at 15:01.
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Old 6th March 2017, 15:57   #15
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Default Re: February 2017 : Indian Car Sales Figures & Analysis

So this means that the Hybrid Honda accord has not sold a single vehicle for the last 3 months? How does Honda not correct itself when faced with such a situation?

I am hoping to see some decent price-cut on this, else pull the plug?
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