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Old 6th April 2017, 12:52   #1
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Default March 2017 : Indian Car Sales Figures & Analysis














NOTES:

1: Thanks to the team at Auto Punditz for sharing these sales numbers with us!

2: Only cars that sell 500+ units (and thus, the relevant ones) have been included in the gainers & losers chart.

3. These manufacturer-reported sales numbers are factory dispatches to dealerships. They are NOT retail sales figures to end customers.
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Old 6th April 2017, 12:57   #2
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Old 6th April 2017, 13:00   #3
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Old 6th April 2017, 13:05   #4
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Old 6th April 2017, 13:07   #5
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

Thread moved from the Assembly Line (The "Assembly Line" Forum section) to the Indian Car Scene.
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Old 6th April 2017, 13:26   #6
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

Thanks Aditya for the March sales data,

Fiscal year 2016-17 sees a robust growth in the auto industry. Barring Mahindra’s all have positive growth contributing to the 9.09 % Y-O-Y growth.

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Topping the list with Maruti Suzuki, followed by Hyundai sees no immediate threat to their positions, while the 3rd position is wide open. With just 3000- 5000 units or just a new successful launch can swing in favour of the manufacturer. Link

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Market Share - Fiscal 2016-17
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Maruti Suzuki now has secured leadership in almost all segments in which they are present. The new Dzire & Swift, face-lifts of Ciaz and S Cross and Vitara Brezza in Petrol variant and AMT in diesel will be some of their key products helping to sustain the leadership.

Hyundai riding on the success of Creta will see the new Verna and facelifts of X-cent and Creta for sustenance /growing the market.

M&M was one of fewest OEMs to see a YoY de-growth in 2016-17.
The Indian UV major is seeing major challenges in its home turf. With no visibility of their new launches it is hard to see them sustaining the number 3 position.

March - 2017

Maruti Suzuki shows its leadership command once again owing to its robust portfolio. New launches is the key for maintaining this going forward. This will be applicable to any Automotive company. Baleno becomes the second largest seller in terms of volume. Can it beat the Alto in coming months?

Hyndai keeps its turf with the Grand Creta, Elite and Grand i10. Aging Verna now is beaten by VW's Vento too.

M&M was one of fewest OEMs to see a YoY de-growth in Mar-17. No visible portfolio yet, to retain its current position.

Honda grew for the second consecutive month and was mainly supported by City & W-RV. Will WR-V able to sustain these numbers and with the Ciaz and Verna upcoming face-lifts, Honda City still retain the crown? This will be crucial for Honda moving a slot higher to the third position. Will Honda move to the 3rd position?

Leading top sellers in their respective segments.

Hatchbacks
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Premium Hatch
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Compact Sedan
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Sedan
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Compact SUV
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MUV
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SUV
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Source- Auto Punditz

Last edited by volkman10 : 6th April 2017 at 13:39.
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Old 6th April 2017, 14:07   #7
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by volkman10 View Post
Thanks Aditya for the March sales data,

Premium Hatch
Attachment 1627042
The car names are put wrongly against manufacture for Premium hatch segment. Kindly Correct.
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Old 6th April 2017, 14:34   #8
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

Few observations:

1. The vento seems to have sprung a surprise. From it's usual 800-900 units level to 1400! Anyways, we should wait for next month to draw concrete conclusions.

2. Ignis seems to be stabilizing around 5K mark. No very bad, not good either (By MSIL standards).

3. All urban SUVs are doing good numbers. Creta, Brezza cross 10K levels, Ecosport at almost 5K.

4. The Big Endy seems to be losing steam. It has potential to do at least 1000 units per month. The recent opportunistic price hike looks to have affected it.

5. GM is at an all time low in the Indian market. It must be bleeding big time.
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Old 6th April 2017, 15:17   #9
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

1] City back to where it belongs and with the gap between petrol and diesel prices ever narrowing, Ciaz would need a new and improved petrol engine to take on the smooth, refined, powerful and fuel efficient petrol mill in the City.

2] The Urban SUV aka softroader segment is exploding both in sub 4m and over 4m categories.

3] Tata have to ramp up Hexa production because they need to have a minimum target of 2k units per month. Tiago is an established product now, is churning good numbers for Tata and offers good value but can do much better with better powertrains.

The Tigor has even better potential because it looks good, has good dynamics, has a good boot but it is in a segment where the rivals ofer much better NVH and performance. Four cylinder petrol and Diesel engines can turn this product in to a money spinner for Tata.

4] Innova despite costing over 20L on road is selling like hot cakes which shows indian consumers value reliability, refinement, quality, hassle free ownership and resale value a lot. The market is changing and people are looking for better fit n feel and a good ownership experience. The consumer knows cheaper does not exactly mean better. They are looking for better value.

5] Mahindra need to analyze and understand why Bolero is selling over 8k units per months despite having archaic underpinnings while TUV and KUV are stuck between 2k and 3k units per month.

When the positioning of a product is clear and is well presented according to the needs of the prospective buyer keeping in mind the competitors, it is bound to do well. Bolero has a tough literally bomb proof chassis with cheap spares and ease or repair, good fuel efficiency and can eat rough roads for breakfast, lunch and dinner. It has a long wheelbase, good space and luggage carrying capacity.

The KUV100 should have made use of full length allowed under small car rules, which would have given it better proportion and better dynamic ability due to increased wheelbase. In trying to differentiate it too much from other offerings in the same segment from Mahindra they spoiled what could have been a game changer for them,. It should have been marketed as a tough hatch and not as a soft SUV.

The TUV300 is overweight by at least 200 kilos, has rear wheel traction issues, bumpy ride and is not exactly cheap. With the kind of competition that exists in the market one cannot take things for granted any more.

Both TUV and KUV had a chance to succeed if Mahindra had worked out their priorities correctly

The Scorpio and XUV500 have a clear target market like the Bolero and hence maintain consistent numbers despite strong competition.

6] Maruti and Hyundai are like well oiled machines who understand customer needs better than anyone and it is not a surprise to see them go strength to strength

7] Fiat and GM are dead, beyond revival.

8] The Duster is clearly feeling the heat. It is a very good product but too long in the tooth now with dated interior package. Kwid continues to weave its magic.

9] Fortuner is doing incredible and astounding numbers for a 30 lakh rupee vehicle.

10] Ford needs to up its ante with Endeavor which is clearly an overall superior package than the Fortuner. The Ecosport is consistent. Aspire is doing decent numbers around, 2.5k. Things looking a little better for Ford.

Last edited by Rehaan : 7th April 2017 at 18:18. Reason: 20k to 20L :)
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Old 6th April 2017, 15:45   #10
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

What's happening with Volkswagen? Both their bread-winners - Vento and Polo - are appearing on the (month-on-month) Top-10 Gainers and Losers!
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Old 6th April 2017, 16:29   #11
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

VW was offering a 80k to 1L discount on the Vento last month. Maybe the reason for the jump in sales.
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Old 6th April 2017, 16:32   #12
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

1. Maruti Suzuki : For the first time Maruti is now dominating diverse segments, right from small hatches, premium hatches, sedans to mini SUV. Ciaz, Baleno and Brezza have become segment leaders

2. Ford : They badly need a proper sedan in their portfolio for the Indian market

3. Volkswagen : With the new Polo ready for launch by June 2017, VW should get the new Polo and Vento in the indian market asap after the international launch. With only mild refreshes both have lost market share. Ameo on which VW reportedly spent 700 odd crores hasn't reached a consistent 3k level either.

4. Tata : The new IMPACT design language derived products have great potential to take Tata to greater heights. With the Nexon due soon, and a premium hatch and a sedan based on the same platform things look extremely promising. Only problem that remains is that they are always last to the party.

5. Chevrolet : With news coming in that Chevrolet is planning to exit the market by May 2017, i am wondering where they will sell the essentia?
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Old 6th April 2017, 16:32   #13
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

Renault did not sell a single Scala in March? Have they discontinued this model altogether now?
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Old 6th April 2017, 16:36   #14
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by Srikanthan View Post
What's happening with Volkswagen? Both their bread-winners - Vento and Polo - are appearing on the (month-on-month) Top-10 Gainers and Losers!
+
Quote:
Originally Posted by Altocumulus View Post
VW was offering a 80k to 1L discount on the Vento last month. Maybe the reason for the jump in sales.

The recent introduction of the Highline Plus variant of the Vento could have something to do with the fluctuation in its numbers.
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Old 6th April 2017, 16:49   #15
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Default Re: March 2017 : Indian Car Sales Figures & Analysis

1. What is up with Baleno? Was maruti giving it up for free, sales up by 163%!! Wonder if the primary rival i20 ever did cross 15K mark. Stupendous! Baleno has overtaken Swift (don't know if it's for the first time) and is eyeing the Dzire. Don't know if it's a one off thing, let's watch out.

2. Creta crossing 10K mark and almost close to Brezza numbers. Amazing! Boy, these pseudo SUV's are selling and how!

3. Drop in Hexa numbers is quite surprising, must be a production constraint. Tata should have planned for this better it seems. Should have expected at least 2K per month considering the kind of product that they have. Just 940 dispatches does not do justice to the product and moreover gives it a bad name in it's nascent stage itself. They should try and get as many Hexa's out as soon as possible for the visibility on road and the word of mouth to spread IMHO.

4. City has reclaimed the top spot in its segment but the picture might be different next month I think, since Ciaz is coming with a lot more fresh colors and in more premium Nexa.

5. Tigor is off to a good start now; the challenge for Tata is to sustain that with consistent dispatches. This has a potential to do a respectable 4-5K units per month. Let's see how it turns out, it's early days.

6. For something labelled as a dud S-Cross is doing quite decent numbers of 2K per month. The Fiat's and GM's would die to have that number as total sales for all their offerings combined.

7. For a well bashed model, Xylo has a surprise hike in it's sales and has crossed 1K mark.

Last edited by teemus : 6th April 2017 at 16:59. Reason: punctuations
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