Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 1st November 2006, 14:40   #1
BHPian
 
Join Date: Aug 2005
Location: Bangalore
Posts: 138
Thanked: 0 Times
Default Strategy behind colors

Hi Frens,
This query is more from a marketing/sales prespective...
I'm wondering why there's a lot of option with colors the moment a car is launched and the options will narrow down to some selling colors only after an year or two?
Lets take Hyundai Santro, which had many bright colors like the Green Shade, now it's not available. Lets consider Swift, i'm not sure if we still get the Garnet Orange color, but i dont see many orange swifts anymore. I recently saw a Kyara color Verna on the road, I found it not so interesting...
Why do Mfrs release cars with these colors in the first place, are they testing the market? the mindset of the people, or do they want to regulate the bookings to some effect? what is the strategy for mfrs in choosing colors for the cars and how do they proceed in establishing a color?
Your comments/feedback is greatly appreciated...
bruce is offline   Reply With Quote
Old 1st November 2006, 17:54   #2
BHPian
 
swale84's Avatar
 
Join Date: Aug 2005
Location: Pune
Posts: 459
Thanked: 8 Times
Default

they probably discontinue colours that dont do very well. It doesnt make sense for them to stock that paint if its not in demand at all... I dont think they would ever lose a customer because he/she didnt get the colour of their choice
swale84 is offline   Reply With Quote
Old 1st November 2006, 18:35   #3
BHPian
 
goldsun's Avatar
 
Join Date: Dec 2005
Location: Mumbai
Posts: 223
Thanked: 3 Times
Post

Quote:
Originally Posted by swale84
It doesnt make sense for them to stock that paint if its not in demand at all...
I agree with this. The car makers have to do the inventory management for the paints as well. That is why normally, cars with fast moving colors may be delivered within a shorter period and cars with other colors may take a longer delivery period and at times it may cost more also.
goldsun is offline   Reply With Quote
Old 1st November 2006, 21:30   #4
Senior - BHPian
 
Join Date: Jul 2006
Location: Bangalore
Posts: 2,254
Thanked: 31 Times
Default

yes i feel the same , blue innova didn't sell much so by now no more new blue color innovas getting sold. I saw one blue innova which is for sale but thinking since any paint job needed in future blue color might be costly affair for maintenance, i realized manufacturers close the colors which don't sell ..
Ravi.
ravibhat is offline   Reply With Quote
Old 1st November 2006, 22:32   #5
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,034
Thanked: 1,470 Times
Default

This is a good topic indeed. The key to this "color strategy" adopted by manufacturers is Managing Expectations. By releasing selective colors alongwith inconsequential visual add-ons, the manufacturer efficiently regenerates the car's image without a cost to himself; thereby maximizing the longevity of a model. In India, Maruti has taken this to an art form, altho highly undesirable. For e.g. the bright yellow color is released when a current model's sales have hit a plateau, like they did on the Wagon R, before it was redone in its current avatar.

Bottomline, color management is an inexpensive yet effective ploy for a manufacturer to extend the longevity of a model; particularly in cost-senstive and developing markets like our own.
theMAG is offline   Reply With Quote
Old 2nd November 2006, 12:50   #6
BHPian
 
Insane Devil's Avatar
 
Join Date: Mar 2005
Location: Hyderabad
Posts: 984
Thanked: 159 Times
Default

To initially get the people to buy the car , and impress them with the choice of their Color, the Car Cos. bring out more shades. Later on, once the Car Sales have gone good, and While some colors they feel are selling very less, they have to discontinue that in order to make way for more new colors, as in the Indian conditions, fancy colors are less prefered.
Insane Devil is offline   Reply With Quote
Old 3rd November 2006, 23:33   #7
BHPian
 
sivadas's Avatar
 
Join Date: Oct 2004
Location: Bangalore
Posts: 487
Thanked: 53 Times
Default

And Some cars are not available in some colours at all because it doen's go well with the car's image. I believe swift is not available in white, at least I have not seen one. Same way I have not seen a black M800.
Any body for Yellow or Orange Ambassador
sivadas is offline   Reply With Quote
Old 4th November 2006, 23:19   #8
Senior - BHPian
 
MaserQ's Avatar
 
Join Date: Oct 2006
Location: Bangalore
Posts: 1,156
Thanked: 51 Times
Default

A few manufacturers are in the habit of 'holding back' a few select colours. The ikon intially didnt come in black or blazing red, but was later introduced.

Likewise, some colours are used by manufacturers only for anniversary or limited editions.
MaserQ is offline   Reply With Quote
Old 4th November 2006, 23:27   #9
Senior - BHPian
 
kpzen's Avatar
 
Join Date: Oct 2004
Location: Faridabad
Posts: 5,545
Thanked: 1,598 Times
Default

Hyundai Getz here is readily available in 3 colours White, Real Earth n Bright silver......some nice colours like Charming grey n Scarlet Sage has a waiting period of 28days which forces ppl to buy from the available colours
kpzen is offline   Reply With Quote
Old 5th November 2006, 11:52   #10
BHPian
 
abhijit 2284's Avatar
 
Join Date: Mar 2006
Location: Aurangabad
Posts: 169
Thanked: 3 Times
Default

Quote:
Originally Posted by bruce
Hi Frens,
This query is more from a marketing/sales prespective...
Lets consider Swift, i'm not sure if we still get the Garnet Orange color, but i dont see many orange swifts anymore.
Why do Mfrs release cars with these colors in the first place, are they testing the market? the mindset of the people, or do they want to regulate the bookings to some effect? what is the strategy for mfrs in choosing colors for the cars and how do they proceed in establishing a color?
Your comments/feedback is greatly appreciated...
swift is still available in the garnet orange shade .fastest selling colour is still the silver followed by the red.

manufacturers release colours based on general market "feel" and statistics. some colours do well in certain territories and others dont.

plus you are more likely to see the brightest colours inthe metros and a grade cities rather than in small towns .
abhijit 2284 is offline   Reply With Quote
Old 6th November 2006, 11:38   #11
BHPian
 
Join Date: Aug 2005
Location: Bangalore
Posts: 138
Thanked: 0 Times
Default

Thanks for comments friends!! Indeed people just dont like to take risks in buying a new color, I think that could be the reason why silver/red/black sell more than any other color...
bruce is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Dashboard colors - any reason behind the myriad of colors ? calm_cruiser The Indian Car Scene 20 6th December 2011 14:32
Interior Design, Colors and Mods harmon_bro Modifications & Accessories 32 6th October 2008 23:00
Which colors should we see on the Swift? theMAG The Indian Car Scene 34 13th August 2007 21:14
Colors of Optra 4chakka The Indian Car Scene 31 22nd February 2006 12:38
Back to Basics : Solid or Metallic Colors Hackett Technical Stuff 6 11th September 2005 17:18


All times are GMT +5.5. The time now is 08:14.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks