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|29th August 2017, 07:37||#1|
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A survey on automotive preferences of Indian women
This report in TOI caught my attention because of its novelty and uniqueness. It talks about the Women Automotive Buyer Survey-2017 conducted by a firm named PremonAsia. The survey brings to fore some interesting trends about car ownership, new car purchase and consumer satisfaction among Indian women.
Last edited by Rehaan : 29th August 2017 at 15:23. Reason: Fixing minor formatting issues
|29th August 2017, 08:06||#2|
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re: A survey on Indian women & their automotive preferences
Very interesting. Sign of the times and a good one on that. The generation of women who are now entering their earning years are the first ones born after liberalization started and after India's economic story finally started. Their basic assumptions of themselves and life are very different from say women who are 45 and above. These fundamental assumptions of themselves are also pushing the patriarchy in other aspects of life.
|29th August 2017, 11:07||#3|
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re: A survey on automotive preferences of Indian women
I'm always up to talking about cars, including with women (much to the annoyance of some of them). From my observations, women:
- Love SUVs. They prefer the monocoque SUVs to drive themselves (e.g. EcoSport, Vitara Brezza), and would like their men to own the big, burly ones (e.g. Fortuner). The new Compass is a super duper hit with the gals.
- Place a lot of importance on features, more so than men.
- Styling is incredibly important. As is the brand.
- None of them think too much of brands like Tata, Nissan etc. At least the ones I've interacted with. Honda & Hyundai are hot favourites, more so than Toyota. Somehow, they think highly of Skoda.
- They love experimenting with colours. Also big fans of the Vitara Brezza's dual-tone shades.
- Not seen them to be as price sensitive or calculative when it comes to cars as men are.
- Ease of driving is a must-have. They hate heavy controls (steering & clutch especially).
- Further on the previous point, they take to automatics like fish to water. Once they're exposed to ATs, there is no going back to MTs.
- Most of them switch cars earlier than men. They don't like holding onto cars beyond 3 to 4 years. Freshness & newness are very important to them.
- Engine size isn't a priority. They'll pick a smaller engine with more features than a big engine with lesser features.
- They detest parking. Especially parallel parking.
- Don't mind feather-light builds as much as we do.
- They HATE noisy cars.
Of course, I'm not painting all of them with the same brush, but this feedback has been consistent with most women I've talked cars with.
Last edited by GTO : 29th August 2017 at 12:11.
|3rd February 2018, 16:59||#4|
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Re: A survey on automotive preferences of Indian women
“Women and machines do not mix” this well known statement from the block buster movie “Titanic”, perhaps needs a correction.
The Article is indeed interesting and busts out various myths surrounding women’s preferences towards the automotive industry. The findings show that women are more inclined towards products that are more functional than mere packaging.
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