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Old 17th September 2017, 17:31   #1
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Default BMW 1-Series pulled from the Indian market

BMW has discontinued the 1-series from India. The premium hatchback is no longer listed on the BMW India's official website, making the X1 the new entry-level BMW.

The news was made public about a month ago. Apparently, the production was stopped all the way back in January.

Quote:
BMW India is presently assembling eight product ranges at its factory near Chennai. It has discontinued assembly and sale of BMW 1 series from January this year.
Source: Business Line

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Launched in 2013, BMW introduced a facelift back in September, 2015. The 1-series was since only available in a single 118d SportLine variant and just two colour options, white and red. The 118d was powered by a 2.0L, 4-cylinder turbocharged diesel engine capable of 148 BHP @ 4,000 rpm and 320 Nm of torque @ 1,500-3,000 rpm, mated to an 8-speed automatic transmission and RWD. 1-series was last priced close to Rs. 31 Lakh (ex-showroom, Delhi). Related article

Last edited by Senna4Ever : 17th September 2017 at 17:38.
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Old 17th September 2017, 17:59   #2
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Default re: BMW 1-Series pulled from the Indian market

It lacked the only thing that the rival A class was selling for, the style.

The facelift fixed some design stuff, but i think the damage was done. The limited space and poor looks really limited the mass market appeal. Nobody outside this forum or on the roads cares about RWD.

Good thing? I hope the depreciation takes its toll and we can get a good deal on the LCI models in the used market
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Old 17th September 2017, 19:36   #3
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I just saw a 1 series outside my college today afternoon and was thinking how lacklustre the car looked. The car looked almost like a Polo from the rear unless one saw the badge. The white car which I saw mingled with the other cars on east delhi roads (filled with mostly budget/mid segment cars) without having any special aura or even something that warrants a second glance. The A looks like a million bucks and whenever I see one with the diamond grill, I ogle at it for quite some time. I agree the 1 series had more power and was more fun to drive than the A but that segment requires more show than go. Hope there are huge discounts on existing inventory (if any) or in the used car market which might make sense as a budget German driver's car.

Last edited by GTO : 18th September 2017 at 10:33. Reason: typos
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Old 18th September 2017, 10:08   #4
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Default re: BMW 1-Series pulled from the Indian market

The interior of the 1 series was really low rent when it was launched. The higher variant was better, but it was too expensive. It really didn't make much sense to pick the hatch over the 3er. After all, the sedan was not that expensive 5 years back as it is now.

Even otherwise, the 1 series was not a car which was going to succeed in our market. It makes more sense in countries where the owners will take the car to a track over the weekend and have fun. A rear wheel drive hatchback is so rare.

In comparison, our market love SUVs with plusher interiors and more kit. Doesn't matter even if its a front wheel drive car from BMW. And that's what the new X1 is.
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Old 18th September 2017, 10:36   #5
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Default Re: BMW 1-Series pulled from the Indian market

Quote:
Originally Posted by deetjohn View Post
The interior of the 1 series was really low rent when it was launched. The higher variant was better, but it was too expensive. It really didn't make much sense to pick the hatch over the 3er. After all, the sedan was not that expensive 5 years back as it is now.

Even otherwise, the 1 series was not a car which was going to succeed in our market. It makes more sense in countries where the owners will take the car to a track over the weekend and have fun. A rear wheel drive hatchback is so rare.
Yep these were exactly the issues in the 1 series. I was really interested in it. However when I went to test drive it, they didn't even have a td car as no one bought it. Also the 118d engine was a bit anemic. The 1 series is meant to be self driven and that means it required some potent engines. However what we got in India was an all show no go hatch. On top of that, the car had many bits missing compared to the 3 series even though the pricing differential wasn't too much. Apparently the facelift had softened the suspension which kinda took away some of its fun factor.

Last edited by reignofchaos : 18th September 2017 at 10:37.
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Old 18th September 2017, 10:40   #6
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Default Re: BMW 1-Series pulled from the Indian market

It can be small, but it can also be premium. This is something Mercedes understood (with the A-Class) and BMW never did. When the 1-Series was launched, the petrol was available only in a poverty variant (with fabric seats and no bluetooth, no climate control!). No one was going to pay 25 - 30 lakhs for such a car.

The 1-Series launch was completely botched up - just one of the many mistakes by ex-BMW boss, Philipp von Sahr who was pretty clueless about the Indian customer.
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Old 18th September 2017, 11:12   #7
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Default Re: BMW 1-Series pulled from the Indian market

Good decision in many ways, 1 series always felt under kitted with dated styling. The 2 series is much better looking and a better value proposition. I wish they would have brought the 2 series to India instead, especially the performance variant (M2). Many consider the M2 to be the best M car, a throwback to the original M3
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Old 18th September 2017, 11:25   #8
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Default Re: BMW 1-Series pulled from the Indian market

They actually ironed out quite a bit of the issues – especially on the looks front, with the facelift. But there was no proper marketing; the model was just there for the sake of it. They had an opportunity to market it as the only RWD hatchback in the market with some good choice of engines (even the 140i); the less than ordinary 118d had nothing much to offer for the enthusiast.
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