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Old 19th September 2017, 09:56   #16
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Default re: Mahindra and Ford to explore strategic cooperation in India & other markets

I see this in a different way. Chevrolet initially lied that they will make huge investment in India and eventually they shutdown the operations.

So Ford is trying to divert attention by these statements and want Mahindra to service Ford vehicles in the future for an easy exit from this market ?
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Old 19th September 2017, 10:23   #17
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Default Re: Mahindra and Ford to explore strategic cooperation in India & other markets

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Originally Posted by CrAzY dRiVeR View Post
I believe Mahindra would not have made the Scorpio, if not for the earlier alliance with Ford. Making the Escort for Ford taught them a lot about modern manufacturing processes.
True and I believe Pawan Goenka also went on record with that statement.

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Not very sure how Ford benefitted from that alliance!
Debut in a new country with low risk & investment (via Mahindra's existing facilities).

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Originally Posted by kiku007 View Post
Is this Ford's way of slowly giving away it's Chennai manufacturing facility to Mahindra without ruffling feathers?
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Originally Posted by amvj View Post
So Ford is trying to divert attention by these statements and want Mahindra to service Ford vehicles in the future for an easy exit from this market ?
Guys, let's not make premature assumptions. There is a world of difference between the situation of Chevrolet in India and Ford. Ford has far better brand value and has products that sell (including the EcoSport & Endeavour). Just because Ford is also American doesn't mean they'll pull out like GM did.
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Old 19th September 2017, 12:40   #18
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On a lighter note, it will be Ford's Endeavour not to rename its flagship Indian SUV as EUV700 after this alliance comes to fruition.

(Pun intended)
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Old 19th September 2017, 18:21   #19
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Default Re: Mahindra and Ford to explore strategic cooperation in India & other markets

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As a potential near-future Ford Ecosport buyer, this lays many of my doubts to rest concerning the brand in the Indian market.
I would be wary of the same. Quality could take a backseat for Ford in quest for higher reach & parts sharing. Could be M&Ms gain though on improved reliability
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Old 19th September 2017, 20:17   #20
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Default Re: Mahindra and Ford to explore strategic cooperation in India & other markets

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Originally Posted by kiku007 View Post
Is this Ford's way of slowly giving away it's Chennai manufacturing facility to Mahindra without ruffling feathers?

I can't find any other reason, Ford can benefit from Mahindra. Mahindra of course can benefit from learning a thing or two about making good cars.
Sir,
Probably this could the first step in that direction.?? But having invested in two plants and a couple of Research Centres can they really think of such a move?
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Old 19th September 2017, 22:51   #21
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Default Re: Mahindra and Ford to Explore Strategic Cooperation in India and other Emerging Markets

This seems some what like what Tata and Fiat had to some extent. We can expect more Ford vehicles and services in Tier-II cities thanks to M&M presence. But how much its going to help in the long run, at least I am not very sure.
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Old 20th September 2017, 10:57   #22
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Default Re: Mahindra and Ford to Explore Strategic Cooperation in India and other Emerging Markets

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This seems some what like what Tata and Fiat had to some extent.
IIRC, Ford has over 300 dealerships in India. They don't need a tie-up with Mahindra for servicing. I don't think they would either as Mahindra isn't the last word in after-sales quality. Plus, such sharing isn't easy - supplying parts, training technicians etc. It'll be like a solution to a problem that doesn't exist.
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Old 20th September 2017, 11:35   #23
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Default Re: Mahindra and Ford to Explore Strategic Cooperation in India and other Emerging Markets

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IIRC, Ford has over 300 dealerships in India. They don't need a tie-up with Mahindra for servicing. I don't think they would either as Mahindra isn't the last word in after-sales quality. Plus, such sharing isn't easy - supplying parts, training technicians etc. It'll be like a solution to a problem that doesn't exist.
I agree with you, I don't think the focus will be on sharing the dealership network. I think this partnership will mainly focus on sharing the tech, the EV strategy and Mahindra's global reach. Electric Vehicles are the future and this partnership might focus more on this considering Mahindra's existing presence in this field plus Ford also has few hybrid models globally.
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Old 20th September 2017, 13:48   #24
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Default Re: Mahindra and Ford to explore strategic cooperation in India & other markets

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Shows how you can use 1,000 words to write a fancy press release...and yet say nothing at all.
Taking a cue from such a lame press release, the Economic Times writes a long news article that says nothing at all .

Seriously, what the heck are they writing?

Why M&M-Ford alliance makes sense, and how Maruti Suzuki could soon be at risk
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Old 20th September 2017, 14:21   #25
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Default Re: Mahindra and Ford to explore strategic cooperation in India & other markets

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Seriously, what the heck are they writing?
The best line among them was this
" Within the past four months alone, two of the world's largest auto companies, Volkswagen AG and General Motors Co., decided the competition was too tough and backed away from India."
VW left India and did not bother to even tell anyone?
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Old 20th September 2017, 16:48   #26
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Default Re: Mahindra and Ford to explore strategic cooperation in India & other markets

I still don't see the reason for a company like Ford to enter into a "partnership".
They are very big, have a good reputation in India. And most importantly, they bring pretty fresh, capable & modern vehicles with nice innovations to India. They will always perform best when on their own in my opinion. Big guns like this one can rarely work in a peer-to-peer relationship. They are better of alone or taking over local brands.

The case with GM was different. They may be big. But barring Captiva, Cruze, most of their other products were basic, economy grade Korean cars that people rejected. Their half hearted commitment to the market was evident in their product portfolio. And then the pollution-gate where many of their cars were not compliant with the rules of the land put them into a fall from which they couldn't recover. I'm glad the people kicked GM bad for the cheating.

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Originally Posted by sgiitk View Post
All biggies are looking at India as a future market and source.
It may be true - but in most cases, this doesn't reflect exactly in the products that these biggies are bringing to India yet though. Mostly older generation cars, stripped from their flagship features or quality.

They are treating India as a very convenient place to make plenty money with minimal investment in R&D and to reuse old designs and die designs that have been phased out in primary markets.

Ford thankfully is pretty much an exception to that.
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