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Old 26th September 2017, 18:38   #16
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Default Re: Tata working on entry-level hatchback (below Tiago)

IMO, Tata's downfall started with the "cheapest" tag that got associated with it when they started marketing Nano. So Tata, there is not much you can extract below Tiago. Try to be a good player with good products in the B/B+/C segments.
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Old 26th September 2017, 18:44   #17
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Default Re: Tata working on entry-level hatchback (below Tiago)

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Originally Posted by romeomidhun View Post
IMO, Tata's downfall started with the "cheapest" tag that got associated with it when they started marketing Nano.
I assume you mean the nano's downfall.

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Originally Posted by romeomidhun View Post
So Tata, there is not much you can extract below Tiago. Try to be a good player with good products in the B/B+/C segments.
On the contrary - there is plenty that can be done. The Tiago is simply overdone for the asking price. They have gone all guns blazing with quality of materials, detailing, fancy looks, feature lists.

There is certainly room for a less loaded, more functional car that will sit with the likes of Altos, REDI-GOs and the lot. If they bring that one with CNG - wonderful.
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Old 26th September 2017, 19:59   #18
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Default Re: Tata working on entry-level hatchback (below Tiago)

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“We regularly review our product strategy and will certainly give an update in the months to come. Till that time, we continue to produce Nano catering to customer demand in key markets,” the spokesperson said.
Now, that answers the question. Translate it to Nano will be produced for some more time but the entry level hatch back will be a new car.
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Old 26th September 2017, 20:31   #19
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Post Re: Tata working on entry-level hatchback (below Tiago)

Nano Europa -> Pixel -> Mega Pixel ->Pelican .. all were steps in making the premium-entry hatchback (sorry for the oxymoron)

Tata working on entry-level hatchback (below Tiago)-europa.jpg

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With the concept of lateral upgrades very relevant in terms of Indian buyers, people tend to upgrade to a second-hand premium car rather than a basic hatch.

The usual looking hatchback cannot cut the cheese in this segment. Some differentiation like the SUV Looks(a.ka. Kwid), 4-Wheel steering for nimble parking or affordable electric/hybrid power-train platform will hold the key.

Tata has burnt many fingers in re-vitalizing the Nano. I don't feel they should go below the Tiago price-point.
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Old 26th September 2017, 20:37   #20
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Default Re: Tata working on entry-level hatchback (below Tiago)

My idea of a Entry level hatchback would be 2 seater with a small seat for Kid and some space for luggage.If Tata can make that and market it properly like a smart car, they would create a new category of car which can serve well for small nuclear families which is the case nowadays.

This would also make case as a second car for some families.
Now if this is a 2 seater car, Tata can very much use Nano platform and convert this to a 2 box design which has better acceptance in our market as a car rather than unibox shape.

Last edited by silverado : 26th September 2017 at 20:38.
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