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Old 27th September 2017, 12:03   #16
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Default Re: Toyota has no plans to launch electric cars in India

I can't agree more with GTO's post. Toyota took 5 years too many to even launch the Toyota Fortuner here. For the kind of runaway success it was at launch, to me that's 5 years of loss of potential profits.

Here's a quick take on how I see examples of Toyota's lethargy in India:

1. The cheapest Toyota A/T you can buy even today is the Altis G / Innova G (not sure which is cheaper) - but basically a 20 lakh'ish product.

2. Even today, you can't buy a Altis diesel A/T - you can do so with both Elantra and Octavia, its immediate competitors (let alone the fact that its the only one with a 1.4 cc engine when the competition is significantly ahead).

3. Toyota still doesn't find it worthwhile to launch an A/T hatchback in any fuel option, let alone choice of fuel. This when I can buy automatic / at least AMT versions right from Nano, other Tata hatches, G.i10, i20, various Maruti & Nexa hatches as well as compact sedans, VW Polo, Honda Brio & Jazz. That, in a market that is so matured towards A/Ts across product and price ranges.

4. Toyota still doesn't have a C segment (City / Verna / Rapid / Vento) competitor despite this being such a mass segment today. Despite having the spot on option Vios. (No Yaris / no Vios in India). The City and Verna etc in the meantime are well ahead of their 3rd gens in India.

5. No compact SUV like the S Cross, Duster, Creta, Brezza, Ecosport, WRV, etc. (I really don't think the Etios cross can count) in the entire 10-18 lakh range. This despite them having products in the line up I'm sure.

For a market as large as ours, their apathy defies logic.

On the upside, some good things by them:

(a) Among the leaders to bring a product like Camry Hybrid for a sustained period of time and at a palatable price.
(b) Innova and Fortuner now available in A/T and M/T in diesel AND petrol.

I think that's it actually.

There's so much more Toyota can do given its customer goodwill in India. I seriously question the rationale being applied by top bosses - wherever they are (mis)guiding the India initiatives.

If anyone has the existing tech and the customer confidence to lead the charge with hybrids and EVs its Toyota. They're the only one who've got a truly successful hybrid product, they have existing mfg capabilities as well as the India support footprint of a leading player. The policy and market are both headed in that direction clearly in India. Lead the way and reap the profits!!
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