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Old 29th September 2017, 10:50   #16
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Default Re: Cabbies now account for only 10% of Tata's car sales

Quote:
Originally Posted by Nav-i-gator View Post
Tata does suffer from herd mentality against it.
Not entirely without reason. Tata has historical baggage that it has to deal with. Till a few years back, their passenger car portfolio consisted primarily of

1. Indica (including the Vista)
2. Indigo
3. Sumo

Quote:
The passenger vehicle business achieved total sales of 16,620 vehicles in the domestic market in August 2007, a decline of 5% over August 2006. The Indica reported sales of 11,396 nos., a decline of 4% over August 2006. The Indigo family registered sales of 2,192 nos., a growth of 1% over August 2006. The Sumo and Safari accounted for sales of 3,032 nos., a decline of 12% over August 2006.
The Safari was perhaps the only non-Taxi passenger vehicle they sold, and thus they got branded as a taxi company. What Maruti and Toyota have done well is they have other cars in their portfolio which lets them not get sucked in to this "Taxi company" branding. Tata Motors is now trying a lot to get away from their past, and while it will work slowly but surely, it will need a lot of work and patience. All the best to them.

Last edited by GTO : 29th September 2017 at 16:04. Reason: Trimming quoted post
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Old 29th September 2017, 11:50   #17
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Default Re: Cabbies now account for only 10% of Tata's car sales

If anything, it is Toyota which is India's de facto taxi company. Etios/Liva and Innova are everyone's favorite choice of hired wheels depending on budget. Basically, keeping aside the Fortuner, their entire portfolio is rated 'preferred' by the cabbies.
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Old 29th September 2017, 11:56   #18
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Default Re: Cabbies now account for only 10% of Tata's car sales

Quote:
Originally Posted by sachinayak View Post
Not entirely without reason. Tata has historical baggage that it has to deal with. Till a few years back, their passenger car portfolio consisted primarily of

1. Indica (including the Vista)
2. Indigo
3. Sumo



The Safari was perhaps the only non-Taxi passenger vehicle they sold, and thus they got branded as a taxi company. What Maruti and Toyota have done well is they have other cars in their portfolio which lets them not get sucked in to this "Taxi company" branding.

Same with Toyota, all their cars in India, Etios, Liva, Corolla, Innova (barring fortuner) are a hit with taxi segment. Maruti as well, barring brezza and nexa models, all their cars are a big hit in taxi segment. 8 out of 10 taxis that I take are from these two companies. But, tata has the taxi image, not these.

To an extent, it has got to do with the indica (and vista) models though. The way these cars were built inside out, those look more like taxi cars which are sold to individual customers too (rather than the other way around).
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Old 29th September 2017, 16:10   #19
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Default Re: Cabbies now account for only 10% of Tata's car sales

The thread title just sums up how Tata is working in the right direction. End of the day, private sales are a lot better than commercial sales (profits, higher variants, branding etc.). Every car is built with the individual owner in mind - no one builds a car for the taxi segment (with few exceptions, of course).

Quote:
Originally Posted by Nav-i-gator View Post
But, tata has the taxi image, not these.
What matters is the proportion. At one time, a majority of Indicas, Indigos etc. were sold to taxis. Maruti might sell to the cab segment in the thousands, but it's a smaller percentage (or a dedicated line like the Dzire Tour).

Quote:
Originally Posted by abhishek46 View Post
Taxi operators are going for Dzires/Etios not because of Tata's desire to move away from taxi image, but rather because of the superiority of the competitor's products
I agree. Let's also not overlook the fact that a layman would prefer being driven around in a Dzire than an Indigo. It's the end customer driving the demand (same reason why every tourist operator has to buy an Innova, even if he likes something else). If my mother had booked the Innova and you sent an Aria / Hexa / Lodgy / whatever, she won't pay you a rupee!!

Quote:
Originally Posted by Shreyans_Jain View Post
If anything, it is Toyota which is India's de facto taxi company. Etios/Liva and Innova are everyone's favorite choice of hired wheels depending on budget. Basically, keeping aside the Fortuner, their entire portfolio is rated 'preferred' by the cabbies.
Truly. Perhaps why not many individual owners are buying the outdated Liva & Etios. Although, Toyota's image is held intact because it is after all "The Toyota" and also sells cars like the Corolla & Camry.
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Old 30th September 2017, 00:31   #20
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Default Re: Cabbies now account for only 10% of Tata's car sales

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Originally Posted by GTO View Post
I agree. Let's also not overlook the fact that a layman would prefer being driven around in a Dzire than an Indigo.
And this is why every second Uber/Ola in a major cities is a Dzire or a Tour S. Maruti seems to have captured a lion's share of the taxi market, followed by Toyota. Hyundai and Tata are fighting for the third spot here.

With this announcement, Tata Motors is trying to shed the taxi image. I see this release of statistics from the top management as nothing but a PR exercise to ensure that prospective buyers see them in a new light and not in the same vein as they have been perceived since the turn of the millenium. The marketing blitzkrieg aside, Tata is really trying to polish their image and give Mahindra and Honda a serious run for that third spot in the market. These are interesting times for TML.

Meanwhile here's an article about how Mayank Pareek and TML are trying to up the ante, in the passenger segment. Source: ET Auto.
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Old 1st October 2017, 11:03   #21
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Default Re: Cabbies now account for only 10% of Tata's car sales

The Taxi market is a very lucrative one, and Tata used to be a major player, when their products were Indica/Indigo. When Maruti/Toyota entered the market they weened away these customers. Most passengers would like a ride in a Dzire/Etios instead of a Indica/Indigo, and unfortunately when Tata introduced the Zest/Bolt, even though the products had improved, the image had not. I guess they have to work hard to get the Taxi segment back into their fold. The Taxi image will be a welcome one if they have numbers, nothing bad about it.
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