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Old 10th November 2017, 11:36   #31
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Default Re: Can Indian Cinema play an important role in promoting road safety?

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Originally Posted by theqca View Post
I agree with you that these sort of images do send the wrong message in terms of "it's cool to ride a motorcycle without a helmet" however in India our understanding of road safety was very different earlier.

That motorcycle that Shahrukh khan is riding in the photo that you've posted was owned by me - it was way back in 92 or 93 if I remember correctly. "No helmet" was considered normal back then. A helmet for rider and pillion was compulsory only for armed forces personnel and civilians who wanted to visit someone (or they had to leave the motorcycle outside).

Even today, in most of the non metropolitan cities that I visit, the usage of helmets is not very common.

Perhaps more awareness is needed
Oh what a coincidence! is it your bike? really?
you are correct, back then the rule was not there. My photos are only for representational purpose, not to harm or point out any particular character/actor
But, the situation is still same today. And again I am telling my point, its not about rule. Its about giving wrong message. Even if rule is not there, there is no two way about it that helmet saves life, so why don't they promote it? That's all. Aam-Janta may not know about it, but celebrities travel round the world, they have seen safety practices in the outside country, they can bring those safety practices in our country as a message. Isn't it? This does not require any authorization & rule I guess.
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Old 10th November 2017, 17:11   #32
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Default Re: Can Indian Cinema play an important role in promoting road safety?

Every role in a movie has a character to play and actor/actress plays it to look a part.

Amir Khan wearing a helmet in Dangal looked a part.

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Imagine Jay and Viru wearing an helmet in this epic song.

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So expecting movies to help with such a message is bit far fetched. After all it is an entertainment business.

As GTO mentioned, awareness ads can be shown before and during intervals in public interest.

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Originally Posted by GTO View Post
IIRC, more people die on Indian roads than from cancer. That's why, what the government should do is show mandatory 'road safety' ads (like they currently do for tobacco).

Last edited by yogesh.8984 : 10th November 2017 at 17:15.
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Old 10th November 2017, 17:36   #33
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Default Re: Can Indian Cinema play an important role in promoting road safety?

If Indian Cinema has played an important role in any of the below in last 70+ years...
- Female infanticide
- Fighting corruption in public life
- Legal system
- Quality education
- Women empowerment
- Eradicate poverty
- Improved health care
- Bringing down Nation's debt
- Regulation on foreign currencies
- High inflation rates
- Importance of agriculture
- Disaster management

Yes, Indian cinema has certainly played an important role & their goal is not to make money, but a social service!!

Last edited by aargee : 10th November 2017 at 17:38.
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Old 10th November 2017, 20:40   #34
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Default Re: Can Indian Cinema play an important role in promoting road safety?

Don't know if this is a coincidence, just stumbled upon this video today; a great lesson to folks who believe movies can change the world, esp India!!

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