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Old 4th January 2007, 09:56   #181
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Default Hyundai's pricing & strategy

Originally Posted by rohitbagai View Post
The only reason I opened up the discussion in this thread was because so much talking was done before the launch of Verna. But as soon as Verna launched it was rarely visible on roads. Hyundai or any other major car companies need road presence of the model to boost sales. But this was not the case with Verna. I even heard its launch was delayed due to some technical problems. Is it deliberate that Hyundai is not producing enough because they feel that the car is still to be fine-tuned (Such as rear suspension or may be thin tyres?). Fiesta is also in same segment and when it was launched the streets were full of them. In spite of overall market in buoyant mood what's making Hyundai limit Verna. There are always two sides of a coin. If the product is perfect there will be a pull (demand). But seems like Hyundai is not "Pushing"(supply) Verna?
Let me start by quoting New Delhi ex-showroom prices of Hyundai's offerings in A3 and A4 segments:

Accent GLE: 5.3L
Verna i: 6.2L
Accent GLS: 6.3L
Verna Xi: 6.4L
Accent VIVA: 6.5L
Accent VIVA CRDi: 6.8L
Verna XXi: 6.9L
Accent CRDi: 7.2L
Elantra GT: 7.2L
Verna CRDi: 7.4L
Elantra CRDi: 8.7L

These are the prices at the time of Verna launch and doesn't include discounts - Accent & Elantra came with huge discounts.

From the list its clear that Accent & Verna overlap. For what ever reason Hyundai didn't want to withdraw highend variants of Accent to make way for Verna. I guess this confused the buyers.

One more thing, when Verna was launched, the newspapers were flooded with advertisements on discounts on Accent. Apart from the horses pic, not much of Verna.

Did Hyundai miss the trick here?
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Old 4th January 2007, 10:00   #182
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Well, according to the other thread the Verna has flopped! Only 900 odd units have been sold in December (while some state that Accent sales have been included in this figure).

This thread is past its due date. Thread closed.
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Old 26th July 2007, 21:19   #183
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Default Is the Hyundai Verna a flop ?

Hi guys, Is it true that the Verna hasn't done well? There are very few new Verna's when compared to the Ford Fiesta on the road these days. If Hyundai hasn't sold enough Vernas even though it boasts of a great diesel engine, what could be the reason for this?
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Old 26th July 2007, 21:48   #184
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vishnuvijay,yes i think it is a flop as the sales figures say it clearly.
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Old 26th July 2007, 21:53   #185
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Although not as many as the Fiesta, but I spot quite a lot of Vernas on Delhi roads. Most of them are the CRDI versions.

I think the initial reaction to the car was that it was an ugly car. But somehow the looks have grown over me (even though I dont own one). I think the sales are improving by the word of mouth publicity about the engine.
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Old 26th July 2007, 22:10   #186
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What are you talking ? Atleast in NOIDA and Delhi one can see more Verna "VGT"s than fiestas for sure. Doesn't the VGT have a waiting period? that shows its in demand.
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Old 26th July 2007, 22:19   #187
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Flop is not the word I would want to use. There are more Verna's in Bangalore and parts of Tamil Nadu I visited a few days back than the number of other new cars that have been released all put together. Verna sales seems to have carried on from where the Accent left. Maybe slightly lesser in magnitude but I see a lot of cars these days.
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Old 26th July 2007, 22:24   #188
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I don't think verna is a flop, atlest not the CRDI. Here in bangalore i see a lot of verna CRDI but only few petrol ones and the other day had been to coastal Karnataka and even there i saw a lot of them.

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Old 26th July 2007, 22:25   #189
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If you compare it with the fiesta, the verna is about 20% lesser, can you call that a flop ? Use your own judgment.
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Old 26th July 2007, 22:28   #190
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Hyderabad is full of Vernas as well. I atleast see 2-3 new vernas everyday and i have only seen 5 Magnum till now even after 6 weeks of release.
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Old 26th July 2007, 22:40   #191
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