Baleno and Esteem Sales going down - Team-BHP

ravradha · 2nd January 2007, 08:38

Yesterday's ET says that Maruti has reported a decrease in sales of Baleno and Esteem, YOY for Dec.

With more onslaughts expected from BMW and others will Maruti be able to sustain these brands or will Maruti redefine its strategy nad confine it self to the small cars?

theMAG · 2nd January 2007, 08:59

BMW and Maruti are not competitors - they're at opposite ends of the pecking order. Having clearly realized the competitive situation that they find themselves in, Maruti has now started to refresh their model range. Whether Maruti will switch to being more proactive than reactive remains to be seen.

GTO · 2nd January 2007, 09:29

It was fairly predictable for the Baleno, but I'd like to know the reasons for the Esteems downfall. Is it the entire segment, or an esteem-specific situation. Last I heard was the Esteem doing darn strong numbers.

kgc_cool · 2nd January 2007, 09:55

I think this is a healthy trend.. With the expected new car launches in a similar price bracket, this was bound to happen!

Especially given that the Baleno is off production now..

Hope 2007 is a year where the Indian consumer gets a chance to make some informed and better car choices than before!

Also, hope this is the beginning of an era where older model cars can be serviced and maintained by car owners without much hassle. New car launches is cool.. but, being able to drive old cars without service issues is cooler!

ravradha · 2nd January 2007, 10:21

The individual sales figures were not published in ET for Baleno and Esteem. Put together the numbers for Dec06 was less than Dec05. Should be because the decrease in baleno sales more than offset the increase in Esteem sales.

mclarenracer · 2nd January 2007, 10:37

BMW vs Maruti, never saw that coming. just kidding ravradha. but more products on street from other companies will hurt maruti. baleno is an old product now, so they need a replacement for it. and if baleno is old then esteem is prehistoric so it just needs to be phased out as they have swift in esteems price range and why put 2 of your own cars against each other(bad for sales number and makes other companies look better than they would look if they were selling more number of one product.)

CrAzY dRiVeR · 2nd January 2007, 10:59

Quote:

Originally Posted by ravradha

Yesterday's ET says that Maruti has reported a decrease in sales of Baleno and Esteem, YOY for Dec.

With more onslaughts expected from BMW and others will Maruti be able to sustain these brands or will Maruti redefine its strategy nad confine it self to the small cars?

BMW competing with Maruti esteem and baleno...

Baleno sales are gonna falll... production has almost stopped, and new one is almost here... Esteem is getting really old... But, the gem of an engine is what is keeping it going...

Baleno on- road prices have fallen to just over 20-30k over the esteem... 5.6L (on road) to be exact, here... if you ever wanted a baleno, its a steal now...

MalluDude · 2nd January 2007, 11:21

Ford seems to have got some good deals for Ikon Flair buyers. Hence the number of prospective Esteem customers going off to Ford.

mclarenracer · 2nd January 2007, 11:24

baleno's 5.6lacs is a great price indeed crazy driver. it is a steal but still how many people would buy it right now.

Equus · 2nd January 2007, 11:38

Well, we dont know the breakdown between these 2 but the two combined just above 2K is definitely less. Esteem by itself was doing this much..
The Baleno sales are expectedly down since its off production. In any case, lets hope there is some news on the Esteem replacement too!

namit · 2nd January 2007, 12:04

Yeh to hona hi tha ...

I remember in Dec'05 when i cancelled by Baleno booking for this reason and passed on this info about Baleno some people were doubting me and had knives out for me.

Mpower · 2nd January 2007, 19:48

Quote:

Originally Posted by GTO

It was fairly predictable for the Baleno, but I'd like to know the reasons for the Esteems downfall. Is it the entire segment, or an esteem-specific situation. Last I heard was the Esteem doing darn strong numbers.

Probably the repositioning of Flair and the Accent which are now aimed squarely at Esteem. The difference in EMI is minimal and the former are also now proven products and hence the customer ignores the Esteem.

rahul_intlad · 6th January 2007, 00:10

I had already posted this somewhere else,the swift is making more sense to consumers than the esteem.Esteem now is only for those who are absolutely hellbent on having a car with a boot[sedan].Otherwise the swift makes more sense.

The comfort of owning a hatch in todays city traffic,lack of parking space etc is also not helping the esteems cause or for that matter all the economy segment sedans[notice sales of accent and other cars in this segment too has fallen ].People actually dont mind paying a premium for hatches nowadays for this same very matter.I know of a person who had a budget of 10 lakhs but ended up with a getz only because of bangalore traffic conditions.

2nd January 2007, 08:38	#1 (permalink)
ravradha BHPian Join Date: Nov 2006 Location: Bangalore Posts: 68	Baleno and Esteem Sales going down Yesterday's ET says that Maruti has reported a decrease in sales of Baleno and Esteem, YOY for Dec. With more onslaughts expected from BMW and others will Maruti be able to sustain these brands or will Maruti redefine its strategy nad confine it self to the small cars? __________________ We belong to the car race ....!

2nd January 2007, 08:59	#2 (permalink)
theMAG Team-BHP Moderator Join Date: May 2006 Location: Bengalooru Posts: 3,556 View My Garage	BMW and Maruti are not competitors - they're at opposite ends of the pecking order. Having clearly realized the competitive situation that they find themselves in, Maruti has now started to refresh their model range. Whether Maruti will switch to being more proactive than reactive remains to be seen. __________________ If you lose your temper, you’ve lost the argument

2nd January 2007, 09:29	#3 (permalink)
GTO Super-Admin Join Date: Feb 2004 Location: Bombay Posts: 12,190 View My Garage	It was fairly predictable for the Baleno, but I'd like to know the reasons for the Esteems downfall. Is it the entire segment, or an esteem-specific situation. Last I heard was the Esteem doing darn strong numbers. __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.

2nd January 2007, 10:21	#5 (permalink)
ravradha BHPian Join Date: Nov 2006 Location: Bangalore Posts: 68	Split up not given The individual sales figures were not published in ET for Baleno and Esteem. Put together the numbers for Dec06 was less than Dec05. Should be because the decrease in baleno sales more than offset the increase in Esteem sales. __________________ We belong to the car race ....!

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2nd January 2007, 09:55	#4 (permalink)
kgc_cool BHPian Join Date: Feb 2006 Location: Bangalore Posts: 49	I think this is a healthy trend.. With the expected new car launches in a similar price bracket, this was bound to happen! Especially given that the Baleno is off production now.. Hope 2007 is a year where the Indian consumer gets a chance to make some informed and better car choices than before! Also, hope this is the beginning of an era where older model cars can be serviced and maintained by car owners without much hassle. New car launches is cool.. but, being able to drive old cars without service issues is cooler!

2nd January 2007, 10:37	#6 (permalink)
mclarenracer BHPian Join Date: Oct 2006 Location: philadelphia Posts: 95	BMW vs Maruti, never saw that coming. just kidding ravradha. but more products on street from other companies will hurt maruti. baleno is an old product now, so they need a replacement for it. and if baleno is old then esteem is prehistoric so it just needs to be phased out as they have swift in esteems price range and why put 2 of your own cars against each other(bad for sales number and makes other companies look better than they would look if they were selling more number of one product.)

2nd January 2007, 11:21	#8 (permalink)
MalluDude BHPian Join Date: Aug 2005 Location: Cochin Posts: 181	Ford seems to have got some good deals for Ikon Flair buyers. Hence the number of prospective Esteem customers going off to Ford.

2nd January 2007, 11:24	#9 (permalink)
mclarenracer BHPian Join Date: Oct 2006 Location: philadelphia Posts: 95	baleno's 5.6lacs is a great price indeed crazy driver. it is a steal but still how many people would buy it right now.

2nd January 2007, 11:38	#10 (permalink)
Equus BHPian Join Date: Sep 2006 Location: Bangalore Posts: 293	Well, we dont know the breakdown between these 2 but the two combined just above 2K is definitely less. Esteem by itself was doing this much.. The Baleno sales are expectedly down since its off production. In any case, lets hope there is some news on the Esteem replacement too!

2nd January 2007, 12:04	#11 (permalink)
namit BHPian Join Date: Jan 2006 Location: Delhi Posts: 262	Yeh to hona hi tha ... I remember in Dec'05 when i cancelled by Baleno booking for this reason and passed on this info about Baleno some people were doubting me and had knives out for me.

6th January 2007, 00:10	#13 (permalink)
rahul_intlad Senior - BHPian Join Date: Aug 2006 Location: Pune Posts: 1,568	I had already posted this somewhere else,the swift is making more sense to consumers than the esteem.Esteem now is only for those who are absolutely hellbent on having a car with a boot[sedan].Otherwise the swift makes more sense. The comfort of owning a hatch in todays city traffic,lack of parking space etc is also not helping the esteems cause or for that matter all the economy segment sedans[notice sales of accent and other cars in this segment too has fallen ].People actually dont mind paying a premium for hatches nowadays for this same very matter.I know of a person who had a budget of 10 lakhs but ended up with a getz only because of bangalore traffic conditions.