Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 2nd January 2007, 09:38   #1
BHPian
 
ravradha's Avatar
 
Join Date: Nov 2006
Location: Bangalore
Posts: 179
Thanked: 95 Times
Unhappy Baleno and Esteem Sales going down

Yesterday's ET says that Maruti has reported a decrease in sales of Baleno and Esteem, YOY for Dec.

With more onslaughts expected from BMW and others will Maruti be able to sustain these brands or will Maruti redefine its strategy nad confine it self to the small cars?
ravradha is offline   Reply With Quote
Old 2nd January 2007, 09:59   #2
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,036
Thanked: 1,473 Times
Default

BMW and Maruti are not competitors - they're at opposite ends of the pecking order. Having clearly realized the competitive situation that they find themselves in, Maruti has now started to refresh their model range. Whether Maruti will switch to being more proactive than reactive remains to be seen.
theMAG is offline   Reply With Quote
Old 2nd January 2007, 10:29   #3
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,749
Thanked: 89,412 Times
Default

It was fairly predictable for the Baleno, but I'd like to know the reasons for the Esteems downfall. Is it the entire segment, or an esteem-specific situation. Last I heard was the Esteem doing darn strong numbers.
GTO is offline   Reply With Quote
Old 2nd January 2007, 10:55   #4
BHPian
 
Join Date: Feb 2006
Location: Bangalore
Posts: 53
Thanked: 5 Times
Default

I think this is a healthy trend.. With the expected new car launches in a similar price bracket, this was bound to happen!

Especially given that the Baleno is off production now..

Hope 2007 is a year where the Indian consumer gets a chance to make some informed and better car choices than before!

Also, hope this is the beginning of an era where older model cars can be serviced and maintained by car owners without much hassle. New car launches is cool.. but, being able to drive old cars without service issues is cooler!
kgc_cool is offline   Reply With Quote
Old 2nd January 2007, 11:21   #5
BHPian
 
ravradha's Avatar
 
Join Date: Nov 2006
Location: Bangalore
Posts: 179
Thanked: 95 Times
Default Split up not given

The individual sales figures were not published in ET for Baleno and Esteem. Put together the numbers for Dec06 was less than Dec05. Should be because the decrease in baleno sales more than offset the increase in Esteem sales.
ravradha is offline   Reply With Quote
Old 2nd January 2007, 11:37   #6
BHPian
 
mclarenracer's Avatar
 
Join Date: Oct 2006
Location: Seattle
Posts: 113
Thanked: 8 Times
Default

BMW vs Maruti, never saw that coming. just kidding ravradha. but more products on street from other companies will hurt maruti. baleno is an old product now, so they need a replacement for it. and if baleno is old then esteem is prehistoric so it just needs to be phased out as they have swift in esteems price range and why put 2 of your own cars against each other(bad for sales number and makes other companies look better than they would look if they were selling more number of one product.)
mclarenracer is offline   Reply With Quote
Old 2nd January 2007, 11:59   #7
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,974
Thanked: 16,771 Times
Default

Quote:
Originally Posted by ravradha View Post
Yesterday's ET says that Maruti has reported a decrease in sales of Baleno and Esteem, YOY for Dec.

With more onslaughts expected from BMW and others will Maruti be able to sustain these brands or will Maruti redefine its strategy nad confine it self to the small cars?
BMW competing with Maruti esteem and baleno...

Baleno sales are gonna falll... production has almost stopped, and new one is almost here... Esteem is getting really old... But, the gem of an engine is what is keeping it going...

Baleno on- road prices have fallen to just over 20-30k over the esteem... 5.6L (on road) to be exact, here... if you ever wanted a baleno, its a steal now...
CrAzY dRiVeR is offline   Reply With Quote
Old 2nd January 2007, 12:21   #8
BHPian
 
MalluDude's Avatar
 
Join Date: Aug 2005
Location: Cochin
Posts: 382
Thanked: 28 Times
Default

Ford seems to have got some good deals for Ikon Flair buyers. Hence the number of prospective Esteem customers going off to Ford.
MalluDude is offline   Reply With Quote
Old 2nd January 2007, 12:24   #9
BHPian
 
mclarenracer's Avatar
 
Join Date: Oct 2006
Location: Seattle
Posts: 113
Thanked: 8 Times
Default

baleno's 5.6lacs is a great price indeed crazy driver. it is a steal but still how many people would buy it right now.
mclarenracer is offline   Reply With Quote
Old 2nd January 2007, 12:38   #10
BHPian
 
Equus's Avatar
 
Join Date: Sep 2006
Location: Bangalore
Posts: 872
Thanked: 158 Times
Default

Well, we dont know the breakdown between these 2 but the two combined just above 2K is definitely less. Esteem by itself was doing this much..
The Baleno sales are expectedly down since its off production. In any case, lets hope there is some news on the Esteem replacement too!
Equus is offline   Reply With Quote
Old 2nd January 2007, 13:04   #11
BHPian
 
namit's Avatar
 
Join Date: Jan 2006
Location: Delhi
Posts: 392
Thanked: 49 Times
Default

Yeh to hona hi tha ...

I remember in Dec'05 when i cancelled by Baleno booking for this reason and passed on this info about Baleno some people were doubting me and had knives out for me.
namit is offline   Reply With Quote
Old 2nd January 2007, 20:48   #12
Distinguished - BHPian
 
Mpower's Avatar
 
Join Date: Mar 2005
Location: Bangalore
Posts: 10,432
Thanked: 1,682 Times
Default

Quote:
Originally Posted by GTO View Post
It was fairly predictable for the Baleno, but I'd like to know the reasons for the Esteems downfall. Is it the entire segment, or an esteem-specific situation. Last I heard was the Esteem doing darn strong numbers.
Probably the repositioning of Flair and the Accent which are now aimed squarely at Esteem. The difference in EMI is minimal and the former are also now proven products and hence the customer ignores the Esteem.
Mpower is offline   Reply With Quote
Old 6th January 2007, 01:10   #13
Senior - BHPian
 
rahul_intlad's Avatar
 
Join Date: Aug 2006
Location: Pune
Posts: 1,577
Thanked: 2 Times
Default

I had already posted this somewhere else,the swift is making more sense to consumers than the esteem.Esteem now is only for those who are absolutely hellbent on having a car with a boot[sedan].Otherwise the swift makes more sense.

The comfort of owning a hatch in todays city traffic,lack of parking space etc is also not helping the esteems cause or for that matter all the economy segment sedans[notice sales of accent and other cars in this segment too has fallen ].People actually dont mind paying a premium for hatches nowadays for this same very matter.I know of a person who had a budget of 10 lakhs but ended up with a getz only because of bangalore traffic conditions.
rahul_intlad is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Diesel Cars: Down, down, down! Market share = 34% S2!!! The Indian Car Scene 66 2nd June 2016 16:21
Are sales of 4x4 variants going down in India? scopriobharath 4x4 Vehicles 45 4th July 2012 13:47
LML going up or going down??? devarshi84 Motorbikes 10 7th August 2009 01:32
Bugatti going crazy 275 mph 1250hp going Veyron GT.. 1Day The International Automotive Scene 24 4th March 2009 18:14
Fuel guage needle going up and down manikjeet Technical Stuff 8 14th March 2007 15:37


All times are GMT +5.5. The time now is 11:59.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks