Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 17th February 2007, 15:40   #1
BHPian
 
navdeep's Avatar
 
Join Date: Sep 2006
Location: Pune
Posts: 885
Thanked: 4 Times
Default MLR Motors to roll out cars in 2009

MLR Motors, the joint venture between Hyderabad-based Lokesh Machines Ltd and former Hyundai Motors India president, BVR Subbu, is planning to introduce entry-level cars and three-wheelers in India in 2009.

Source : MLR Motors to roll out cars in '09-The Economic Times
navdeep is offline   Reply With Quote
Old 17th February 2007, 15:48   #2
nbr
BHPian
 
nbr's Avatar
 
Join Date: Dec 2006
Location: MANGALORE/BALEHONNUR/DUBAI
Posts: 438
Thanked: 47 Times
Default

TATA will definately reply for the 900 cc diesel ar from MLR by bringing in a new smaller engine of INDICA patform.
nbr is offline   Reply With Quote
Old 17th February 2007, 17:05   #3
Senior - BHPian
 
satish_appasani's Avatar
 
Join Date: Jun 2004
Location: Hyderabad
Posts: 1,033
Thanked: 45 Times
Default

This company Lokesh Machines Ltd is in to manufacturing of CNC machines. Their products are basically re-engineered based on products from other companies. They buy products of other companies, rip them apart and then evolve their designs from these parts. Be prepared to see parts in their car from bins of other mfrs..

My close friend works for this company and he has been telling me about their plans to manufacture cars for a very long time but i never believed him.
satish_appasani is offline   Reply With Quote
Old 17th February 2007, 19:42   #4
Distinguished - BHPian
 
Mpower's Avatar
 
Join Date: Mar 2005
Location: Bangalore
Posts: 10,432
Thanked: 1,682 Times
Default

OK, so they have no product but are going to have a plant in Hyd as well as the ex-Daewoo plant in Delhi they bought.
Mpower is offline   Reply With Quote
Old 17th February 2007, 20:41   #5
Senior - BHPian
 
satish_appasani's Avatar
 
Join Date: Jun 2004
Location: Hyderabad
Posts: 1,033
Thanked: 45 Times
Default

Just talked to my friend and he says the car would be mostly Uno. They are actually working closely with Fiat.

Wow, Fiat can mentor other companies including Suzuki & Tata but they can't sell their own cars.

Btw, they are going to use the Daewoo for manufacturing the parts and the final assembly is in Hyderabad.

Last edited by satish_appasani : 17th February 2007 at 20:42.
satish_appasani is offline   Reply With Quote
Old 18th February 2007, 19:04   #6
Distinguished - BHPian
 
Mpower's Avatar
 
Join Date: Mar 2005
Location: Bangalore
Posts: 10,432
Thanked: 1,682 Times
Default

The UNO failed to excite customers in 1998...how is it going to sell in 2010...in the hands of a company with no previous history of making of selling cars. Boy oh boy...Subbu's got a challenge ahead of him.
Mpower is offline   Reply With Quote
Old 18th February 2007, 22:58   #7
Team-BHP Support
 
Zappo's Avatar
 
Join Date: Oct 2005
Location: Hyderabad
Posts: 5,648
Thanked: 1,997 Times
Default

I have this strange feeling that the canny guy that Subbu is he knows what he is doing. If I were to hazard a guess I would say he is not at all targeting the regular car buyers. Could he be planning to add mass to the 1-lakh rupees cars project? What better way than to buy a scrapped plant with a now defunct car's body and similarly scounting for parts from used bins? No design costs (not huge that is), no royalty to pay (probably) etc. Tatas may see a challenge coming there way.

My guess is that if you can give the masses a sub lakh rupee car or somewhere in the region, in today's day and age, you will find a huge untapped market. Basically the same thought as tatas but with a twist in the tale (or is it tail?).

Last edited by Zappo : 18th February 2007 at 22:59.
Zappo is offline   Reply With Quote
Old 18th February 2007, 23:02   #8
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,036
Thanked: 1,469 Times
Default

It'll most likely be targetted primarily for rural and townscapes. Being a wise man, BVR would have realized the futility of selling such a thing in cities.
theMAG is offline   Reply With Quote
Old 18th February 2007, 23:34   #9
Distinguished - BHPian
 
Mpower's Avatar
 
Join Date: Mar 2005
Location: Bangalore
Posts: 10,432
Thanked: 1,682 Times
Default

Quote:
Originally Posted by Zappo View Post
I have this strange feeling that the canny guy that Subbu is he knows what he is doing. If I were to hazard a guess I would say he is not at all targeting the regular car buyers. Could he be planning to add mass to the 1-lakh rupees cars project? What better way than to buy a scrapped plant with a now defunct car's body and similarly scounting for parts from used bins? No design costs (not huge that is), no royalty to pay (probably) etc. Tatas may see a challenge coming there way.

My guess is that if you can give the masses a sub lakh rupee car or somewhere in the region, in today's day and age, you will find a huge untapped market. Basically the same thought as tatas but with a twist in the tale (or is it tail?).
Well FIAT is not interested in charity...so they are not going to give away the UNO dies for free. It may come cheap however.

What about the 1250 crore that they just spent for 2 plants. That will have to be recovered. And then it costs money for building a dealership and more importantly a brand. But of course, Subbu knows this better than us..I'm just wonder what trick he has up his sleeve.
Mpower is offline   Reply With Quote
Old 18th February 2007, 23:43   #10
Senior - BHPian
 
rahul_intlad's Avatar
 
Join Date: Aug 2006
Location: Pune
Posts: 1,577
Thanked: 2 Times
Default

The plant[surajpur] would be largely used for 1,000-3,000cc engines for export.

With his experience in the small car business with Hyundai’s Santro, analysts do not rule out the possibility of him tying up with a major global carmaker like Nissan, which is mulling an entry into the Indian small car market. France’s Citroen and Malaysia’s Proton are also considering an India entry.However, others say Subbu’s primary focus would be to cater to the huge demand for engines and transmissions in India and abroad

Giving details of his plans, however, Subbu said, “We plan to manufacture all types of auto components and engines with a primary focus on the export market. We will then look at the domestic market.”

Source:
Surajpur acquisition a spur to Subbu’s small car plans

Last edited by rahul_intlad : 18th February 2007 at 23:51.
rahul_intlad is offline   Reply With Quote
Old 19th February 2007, 17:31   #11
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,723
Thanked: 88,964 Times
Default

BVR Subbu is an incredibly sharp man:

1. He either believes that a base diesel hatch will have a good market in the rural / neighbouring countries.

OR

2. He is going to make a helluva lot of $$$ from just enabling this transaction.
GTO is offline   Reply With Quote
Old 19th February 2007, 17:42   #12
Senior - BHPian
 
Join Date: Mar 2005
Location: N.A
Posts: 6,834
Thanked: 1,503 Times
Default

Quote:
Originally Posted by Mpower View Post
I'm just wonder what trick he has up his sleeve.
Quote:
Originally Posted by Zappo View Post
I have this strange feeling that the canny guy that Subbu is he knows what he is doing.
Quote:
Originally Posted by GTO View Post
BVR Subbu is an incredibly sharp man.

Same here - there's something cooking here and nobody knows whats on the menu yet!
Steeroid is offline   Reply With Quote
Old 19th February 2007, 21:54   #13
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,881
Thanked: 9,692 Times
Default

My guess -

build a plant and infrastrucutre to build a car that may / may not sell

then

sell the plant to/ make a car for someone who can make a car that sell
ajmat is offline   Reply With Quote
Old 19th February 2007, 23:09   #14
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,036
Thanked: 1,469 Times
Default

While BVR is a sharp man, no amount of sharpness will yield returns once a market passes you by. Especially in autos where car dies cannot change dynamically with the market.

Give the discerning public a choice of TataOne, MarutiOne or BVROne; BVR would have realized there's no rocket-science involved in that decision. All the more reason this points toward a rural landscape

Last edited by theMAG : 19th February 2007 at 23:14.
theMAG is offline   Reply With Quote
Old 20th February 2007, 00:52   #15
BHPian
 
Join Date: Mar 2005
Location: Mumbai
Posts: 538
Thanked: 59 Times
Default

Quote:
Originally Posted by Mpower View Post
The UNO failed to excite customers in 1998...how is it going to sell in 2010
Somebody please correct me if I am wrong, but UNO bookings on launch were phenomenal. Am I missing something here ??
hell_rider is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
My sojourn:Theerthahalli-Kuppali-Agumbe-Kundapur-Karkala-Mlr-Bekal-Muzhappilangad rjstyles69 Travelogues 56 17th February 2010 01:26
Pics: MLR Motors' first offering...... sajo Commercial Vehicles 6 13th March 2007 01:13
Fiat may roll out ‘Idea’ from Ranjagaon (Near Pune) greatDrive The Indian Car Scene 22 25th July 2005 23:51
MUL to roll out new-look Esteem 2fast2furious The Indian Car Scene 41 21st August 2004 00:27
Suzuki will roll out Concept S in india! S350L-E240 The Indian Car Scene 0 11th May 2004 14:59


All times are GMT +5.5. The time now is 11:36.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks