Ford planning to re-launch Ford Mondeo in India

[navdeep]

Ford Motors is having a nice time in India with the successful launch of Ford Fiesta in the Indian market. The company is now considering re-introducing its D-segment luxury car Mondeo through the completely built unit (direct import) route within this year.
The company withdrew this model from the Indian roads due to poor demand and sales. The company suffered from the high sticker price on the car.
Scott McCormack, vice-president, marketing, sales and service, Ford India spoke on these plans: “We will be introducing the new Mondeo in India this year and we plan to source the vehicle from Europe, making it a direct import.”
The company plans to launch the same new model which they showcased at the Paris Motor Show last year.
McCormack added: “Depending on the demand for the new Mondeo, we may go in for local manufacturing in future. However, there are no such plans as of now.”
This car could become the new challenger to existing Honda Siel’s Accord and Toyota’s Camry in the Indian market. Honda dominates this segment.




Ford planning to re-launch Ford Mondeo in India

[benbsb29]

Nice of them to bring back the Mondeo to India. Another excellent drivers car which sufferred due to poor pricing, and management.

[himanshugoswami]

direct import would mean a high sticker price- maybe even higher than the earlier car- Ford is repeating its mistakes! Who would buy a 17L+ Ford?

[extreme_torque]

Price again would be problem here because of direct import.

[theMAG]

Does Ford believe its got a USP this time that it never had during the previous Mondeo timeslice? Its pricing seems to go head-on against the Merc C-class yet again, now with its direct import structure.

[redcandle]

The car in the markets around the world will be placed higher than the current segments with a higher price.... So its not just India that will see the price increase but the world will. I can see Ford India pricing it between Rs.17 lacs to Rs. 21 lacs.....

[GTO]

Honda and Skoda have pretty much dominated this segment for a while, with Hyundai / Opel / Ford (old Mondeo) all failing miserably.

If Ford has to do it, I hope they do something different. And wisely:

1. The right price
2. The right choice of engines.
3. The right level of equipment.
4. The right marketing and positioning

[1100D]

Will it work, my guess is no, I have seen many Mondeo cars sitting at the workshops for want of spares. The owners pretty displeased. They say, if the Mondeo was a vehicle from a car maker that has gone extinct (like Daewoo) it would have been different. Infact at this time (though OT) my Ikon is sitting in my garage for want of a Fuel Pump which the Ford workshop does not have in stock. This sort of a management cannot be expected out of a car-maker selling a car worth 17L.

[lamborghini]

Originally Posted by GTO

Honda and Skoda have pretty much dominated this segment for a while, with Hyundai / Opel / Ford (old Mondeo) all failing miserably.

If Ford has to do it, I hope they do something different. And wisely:

1. The right price
2. The right choice of engines.
3. The right level of equipment.
4. The right marketing and positioning

GTO,
the old mondeo was expensive but was fully loaded with 6 airbags, 6 CD changer, leather seats and the works.
The advertisements were quite decent too however, it was the price that got them dwn and the ikon-ish looks.
If they price it right, with a good diesel engine thrown in, it will surely be a run away success.
Cheers

[fight_club]

what went wrong wth the first diesel engine which was launched or was it?

[bhpindian]

Here people take a look at the new mondeo. Its STUNNING. Also notice amazing powertrains listed below. I think 2.0l duratorq would be most probable for India.
Here is the link;
CARSCOOP

[Mpower]

The old Mondeo was a CBU as well so there is no change in the price structure.

[goldie_malhotra]

Originally Posted by GTO

1. The right price
2. The right choice of engines.
3. The right level of equipment.
4. The right marketing and positioning

Not to mention better A/S/S and cheaper and readily available spare parts basket. The earlier Mondeo had spares costs that could put a C-class to shame.

[srishiva]

Dont you see too much of mazda 6 hints in the picture. Hope it handles like mazdo though

[RacingForIndia]

The car looks daem neat. Hope it handles as well. The current Mondeo was considered to be the class of the field and a true drivers car. Poor pricing and a lack of diesel variants killed it in India.
Hope Ford learns from its mistakes.