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Old 21st February 2007, 16:21   #1
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Default What is mantra for success in Indian Car market?

The topic came to my mind when I was going thru Hyundai Elantra's indian site. Elantra GLS is fully loaded with many advanced safety features found on cars in much higher segment. This car is selling(?) very poorly compared to CITY VTEC. Compared to VTEC Elantra is fully loaded in all departments. IMO Hyundai service is comparable to Honda's. Both cars are priced similar. I was wondering whether percieved image of the manufacturer and the product can make such a large differnce to success and falure. If this is the case then what new entrants (e.g. Renault) or established falures(Fiat?) should do?
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Old 21st February 2007, 16:42   #2
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Sedan with a 600 ltr boot + 2 L Turbojet/CRDi diesel with 100+ bhp/200+ Nm torque coming in from 1000 rpm + Mileage > 20 kmpl + Zero Services required. All this at a price not exceeding Rupees Two lakhs fifty thousand. And you got a surefire recipe for success in the Indian auto space

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Old 21st February 2007, 16:44   #3
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Quote:
Originally Posted by theMAG View Post
Sedan with a 600 ltr boot + 2 L Turbojet/CRDi diesel with 100+ bhp/200+ Nm torque coming in from 1000 rpm + Mileage > 20 kmpl + Zero Services required. All this at a price not exceeding Rupees Two lakhs fifty thousand.
With a resale value of Two lakhs twenty five thousand after 3 years

Last edited by ajitkommini : 21st February 2007 at 16:56.
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Old 21st February 2007, 16:46   #4
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Add to that complimentary spare parts from the dealers in between.
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Old 22nd February 2007, 10:02   #5
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Mantra for success in the Indian market:

1. Fuel-efficiency
2. As big a car for the price (as possible)
3. Decent power (not too much but enough for utility)
4. A strong brand built through consistent quality.

I have not listed after-sales service as there are some manufacturers (Tata, Honda etc.) who dont do particularly well on this factor; yet are hot-sellers.
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Old 22nd February 2007, 12:57   #6
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Doesnt it make sense to buy a used?
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