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|17th April 2007, 18:37||#16|
Join Date: Feb 2007
The margins for dealers on used cars is about as good as it is for new cars. Tata's cars command relatively poor values in the used car market, primarily because of reliability issues in their diesels. This is an opportunity for Tata's to capitalize on that. People buy a Tata-True Indica cheaper than a TrueValue Zen. The buyer is happy because it comes with a year's warranty and the Tata dealer still makes more money.
It is an opportunity waiting to happen. The only downside I guess is that Tata's didnt allow a zillion authorised service centres to spring up.
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