Ford on service drive

[mithun]

Ford India has embarked on a marketing programme that aims to ensure a trouble-free experience for Ford vehicle owners.

According to a press release, the programme includes expansion of its Brand@Retail dealerships in key markets and implementation of Ford's global `Qualitycare' and Body Shop Quality Care certification programme at Ford dealerships and service centres.

Ford will launch 20 new dealerships across India by end-2007; currently it has 116 dealerships in 75 cities. In the coming weeks, the company will inaugurate new dealerships in Ahmedabad, Vadodara, Kota, Bangalore and Navi Mumbai.

Ford plans to extend its global QualityCare certification to 20 more service facilities in key cities and the Body Shop Quality Care certification to eight more facilities.

The Hindu Business Line : Ford on service drive

Whatever they do, from my own experience Ford A.S.S is getting worser and worser and they are not able to manage the increasing population of Diet Diesels !!!

[GTO]

Good marketing talk, but what does it actually equate to for Ford owners?

I think what they mean is better training, inspection and certification of service centers. But again...good marketing talk. I hope they deliver because the Ford A.S.S. is taking a beating in some markets.

[VC12]

Thats a point, it matters when Ford owners get a better and niche services.

Value add and propmtness in turnaround would make the difference, most impotantly Ford should seriously think of workinga a competitive packs for its accessories and works which invites many Ford customers back and finally backing with Quality acre would work wonders...

[1100D]

Marketing speak aside, they would have to have stricter quality control on spares. I have had multiple instances of same parts failing over and over again (Fuel Pump, Diverter Valve, Reversing Light switch) on my 2004 Ikon 1.6. I came to know that, as much the Ford workshop guys wanted me to beleive otherwise, I was not the only one facing these problems. They would also need better training of people who are actually going to do the job, rather than the ones that are going to be smiling and showing their teeth on the outside but having no clue inside.