Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 30th May 2007, 18:16   #1
Senior - BHPian
 
Join Date: Feb 2004
Location: Mumbai
Posts: 3,717
Thanked: 425 Times
Default Coming to India: Pontiac, SAAB, Cadillac

It's well known that GM wants to capture 10% of the Indian car market by 2010. Apart from the already well established Chevrolet, GM believes introducing it's other car brands will help it achieve that target faster. Choosing from it's wide variety of brands, GM seems to be zeroing in on Pontiac, SAAB and Cadillac.

Question is which cars will the Pontiac brand have? Grand Prix and Bonnenvile? what a overkill that would be! They may try and position Cadillac against the Mercs and BMW's but i think they should take on Skoda and VW with Cadillac and use the SAAB to take on the Euro sedans.

Quote:
"It cannot be ruled out that GM brands like Cadillac, Pontiac, Saab and Vauxhall would be launched in India," GM India President and Managing Director Rajeev Chaba told reporters here on Monday.
Source: The Economic Times.
amit is offline   Reply With Quote
Old 30th May 2007, 20:37   #2
Senior - BHPian
 
BUSA's Avatar
 
Join Date: Aug 2005
Location: Bombay
Posts: 5,130
Thanked: 10 Times
Default

Thats a good move, the Chevrolet brand which is used to sell the Spark can definately not be used to sell cars at the level of Mercedes, i think Vuxhall(Opel) & Cadillac are a sensible bet.
BUSA is offline   Reply With Quote
Old 30th May 2007, 21:04   #3
Senior - BHPian
 
iraghava's Avatar
 
Join Date: Oct 2005
Location: Bhaiyyaland
Posts: 8,028
Thanked: 153 Times
Default

I think they should first concentrate on the volume segment in which Chevrolet is player & is not doing too well. They can always target the niche segments later, the real volumes have to come from the B & C segments.
iraghava is offline   Reply With Quote
Old 30th May 2007, 21:37   #4
Senior - BHPian
 
V-16's Avatar
 
Join Date: May 2005
Location: mumbai
Posts: 4,575
Thanked: 844 Times
Default

As amit put it, which cars will they get in the respective segments. Cadillac cannot be pitted against, say a BMW or a Benz. In an Indian market, if they do what Skoda did with their Octavia,it will sell. Forget trying to sell a caddy DTS against a 350S or a 740Li. I have had a ride in a 6 cyl caddy. It sucks. The four cyl Caddy Cimmaron which GM tried to indroduce was an utter failure. I dont think they will get these cars, at least not in the recent future. I dont even see VW selling their Jetta if they go wrong in the priocing. pricing is the key in our markets, coupled with the latest whats available world wide. Forget trying to sell old ware in an Indian market now. Those days are gone. Thinking is one thing and actually getting it here is another.
V-16 is offline   Reply With Quote
Old 31st May 2007, 03:41   #5
Senior - BHPian
 
1100D's Avatar
 
Join Date: Jun 2006
Location: Calcutta
Posts: 4,179
Thanked: 2,359 Times
Default

How many Merc owners (in India) take their Mercs to the grocery market? How many Honda Accords take the intercity trips between far reaching cities (Bombay-Poona excluded). Well the day, things like this would happen, people are likely have bought these cars for what they are rather than a display of status. For any transportation activity that need not involve the exhibition of economic arrival, there is a small car or an air-plane ticket that does the duty. So Sadly there is no real market for the large cars at the moment driven by the "need" to have these cars large. The actual "Needs" of the buyers that these cars satisfy, would go pretty much unsatisfied by a large car that reads "....mein to SAAB ban gaya"

But then, as we have seen "Chevrolets" in India, we could see Pontiac's too.

Interestingly Ssangyong is in the GM scan range, although not directly through the acquisition of Daewoo, but through Shanghai Automotive which is in GM's fold. Could we see the Cadillac Chairman at Skoda Laura prices. By the Way Shanghai Automotive has the Chery to make a Buick!
1100D is offline   Reply With Quote
Old 31st May 2007, 12:32   #6
Senior - BHPian
 
devarshi84's Avatar
 
Join Date: Jun 2005
Location: Ahmedabad - Tor
Posts: 3,996
Thanked: 118 Times
Default

Gm has recently been doing well in India. When the magic is working, fiddling with other plans is a complete nono atleast in my books.

They should bring out a family SUV and let the the bowtie do the work for some years. Atleast until 2009. maybe then caddy can be brought in. Saab and Pontiac are a complete no no for now.

Just my thought.
devarshi84 is offline   Reply With Quote
Old 4th June 2007, 13:26   #7
Senior - BHPian
 
Join Date: Feb 2004
Location: Mumbai
Posts: 3,717
Thanked: 425 Times
Default

Quote:
Originally Posted by V-16 View Post
I have had a ride in a 6 cyl caddy. It sucks.
I totally agree with you. I have driven the Cadillac CTS V6 version and it was just about okay in the driving environment. BUT, the interiors totally sucked! The quality of plastics and the total absence of feel good luxurious features was shocking. Sure it's priced much lower then Mercs and BMW's but it's still supposed to be a luxury car. But, yeah, I loved the seats. VERY comfortable and the driving position was good too. The car looks very good on the outside too but build quality was again pathetic. I could put a finger between the bumper and the body, thats how wide the panel gaps were. I thought my Palio was better built then the CTS! I'd say the interiors of the VW's and Skoda (in India), are much better then those on the Caddy. But Americans are now making a lot of progress on interior fit and finish, maybe, by 2009-2010 they maybe able to compete with the Skoda's and VW's here.
amit is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
An Electric Cadillac coming up! Koenigsegg220 The International Automotive Scene 0 23rd November 2012 04:08
Pontiac Trans-Am spotted in Delhi (Pics) Benson Super-Cars & Imports in India 50 20th July 2010 13:04
Saab-Spyker chief wants new retro Saab 92 ac 427 The International Automotive Scene 0 9th April 2010 11:40
Saab 9-3 an IIHS Top Safety Pick / Spy pics of the coming 93-X (Cross Country) Dippen The International Automotive Scene 0 26th November 2008 02:59
Pontiac Firebird in Mumbai. v12 Super-Cars & Imports in India 15 5th September 2005 22:46


All times are GMT +5.5. The time now is 08:13.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks