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Old 24th June 2007, 02:10   #1
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Default Mahindra working on new SUV

MOD EDIT : Check out the exclusive spy-pics of the SUV here : http://www.team-bhp.com/forum/indian...cs-pg-7-a.html


No its not the new scorpio we are talking about,its a whole new platform and this SUV would most probably placed higher than the Scorpio[from what I have heard from a few sources] though as this link says it still would be built to a price,and who's behind the design of the new suv Peter Stevens, the designer of the $1,000,000 McLaren F1 (and the Lotus Elan M100 and the Jaguar XJR-15).

This suv may the one getting the more powerful engine,while the present scorpio continues with about the same power.

Quote:
Would it be a similar type of S.U.V., an inexpensive S.U.V.?
Yes. The way they see it, the way that Anand Mahindra, who’s the chief executive of the company, described it is — he sees it as a democratic opportunity for poorer people to buy a 4◊4 or an S.U.V. He doesn’t have any kind of illusions that it’s going to be a top-of-the-range market thing at all — because if you look at the prices of their vehicles in India, typically their Scorpio sells for about a quarter of what the equivalent Toyota would sell for. So they have some advantage in price.

Is the quality there? Is the engineering at the level that it needs to be to sell to America?

The engineering is fine. The thing is properly rugged. That aspect is very good. What they want me to do is show them the process whereby quality becomes part of the design, rather than something you struggle with after you’ve made it.
Please read the link for more info:
Indias ,500 Car - Wheels - Autos - New York Times Blog

Last edited by Rehaan : 28th February 2009 at 13:50. Reason: Link to spy pics added.
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Old 24th June 2007, 02:29   #2
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Well they hired Lotus and Lotus came up with their worst suspension setup ever, so I dunno if a supercar designer will really be able to design a budget SUV for an emerging market.
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Old 24th June 2007, 03:31   #3
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Originally Posted by v1p3r View Post
Well they hired Lotus and Lotus came up with their worst suspension setup ever, so I dunno if a supercar designer will really be able to design a budget SUV for an emerging market.
I very much agree with that. Lotus were never known for work on SUVs and I feel this is a similar move.

Maybe they should have approached someone like Gerry McGovern or Geoff Upex. They have SUV experience/track records.

Peter Stevens to my knowledge has never worked on a SUV. He has an impressive portfolio which can be viewed at : Peter Stevens Design - Automotive Excellence
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Old 24th June 2007, 03:51   #4
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Default A new Mahindra SUV

I agree with bigman about a new Mahindra SUV. Last weekend on my way to Nashik I saw atleast a dozen of them pass me by from the opposite direction. They were heavily camouflaged. All I could tell was it had a familiar 'Scorpio-ish' grill hence the 'guess' its a Mahindra vehicle. The headlamps and taillamp clusters were not in, only 'placeholder' plain-vanilla light fitting were being used.

Since I was at the wheel of my car, couldn't take any scoop pics :(
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Old 24th June 2007, 13:36   #5
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those cars with camoflauge thingys on them is the ingineo projest.......it is gonna be cheaper then the scorpio
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Old 24th June 2007, 13:43   #6
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Peter Stevens last design was the MG SV which in my opinion was terribly overdone & hardly anything to look at. So just because he's involved don't bet on it being a good design.

A few notable excerpts from the article though:

Quote:
Would it be a similar type of S.U.V., an inexpensive S.U.V.?

Yes. The way they see it, the way that Anand Mahindra, whoís the chief executive of the company, described it is ó he sees it as a democratic opportunity for poorer people to buy a 4◊4 or an S.U.V. He doesnít have any kind of illusions that itís going to be a top-of-the-range market thing at all ó because if you look at the prices of their vehicles in India, typically their Scorpio sells for about a quarter of what the equivalent Toyota would sell for. So they have some advantage in price.
Really?? The Innova with better space, handling, NVH etc. costs 3 times more for similar equipment levels Dang when did that happen & how did I miss it! Who here's bought a new Scorpio for 2.5 Lakhs? Anyone?

Quote:
Is the quality there? Is the engineering at the level that it needs to be to sell to America?

The engineering is fine. The thing is properly rugged. That aspect is very good. What they want me to do is show them the process whereby quality becomes part of the design, rather than something you struggle with after youíve made it.
Thank God they realised that.
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Old 24th June 2007, 13:48   #7
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Well, a good friend and me saw a heavily disguised vehicle on MG Rd, which could only be a Mahindra. It had the Scorpio taillamps, and full body covering. Either the Ingenio or this thing.
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Old 24th June 2007, 14:05   #8
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Quote:
Originally Posted by iraghava View Post
Really?? The Innova with better space, handling, NVH etc. costs 3 times more for similar equipment levels Dang when did that happen & how did I miss it! Who here's bought a new Scorpio for 2.5 Lakhs? Anyone?
.... lol

I Think they are talking about the TOYOTA SUV which will cost around 20 lacs
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Old 24th June 2007, 15:46   #9
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Quote:
Originally Posted by iraghava View Post
Really?? The Innova with better space, handling, NVH etc. costs 3 times more for similar equipment levels Dang when did that happen & how did I miss it! Who here's bought a new Scorpio for 2.5 Lakhs? Anyone?
since when is the innova an SUV ? i think you missed the point here...maybe scorpio and safari are not full-blooded SUVs, but they certainly live up to the tag. what the article here is referring to is probably the toyota fortuner or the mitsu montero. then we have the indian SUVs at 1/3 the price. the innova is a huge van or a mini bus...either way, not an SUV. i've used both the scoprio and safari off-road extensively, and innova is nowhere in the same league. its 'luxury transport' - period. the new tata winger or tavera is competition to the innova here, winger being 1/2 the price.
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Old 24th June 2007, 15:53   #10
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Since the US is also one of the target markets,expect a monstrous petrol engine as well apart from the diesel.
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Old 30th August 2007, 16:23   #11
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Quote:
Originally Posted by v1p3r View Post
Well, a good friend and me saw a heavily disguised vehicle on MG Rd, which could only be a Mahindra. It had the Scorpio taillamps, and full body covering. Either the Ingenio or this thing.
Saw a post on Mahindra Axe. I am wildly guessing here, could it be that the civilian version of Axe be the new SUV which Mahindra Management has been talking about few months back.
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Old 30th August 2007, 16:34   #12
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Quote:
Originally Posted by iraghava View Post
Really?? The Innova with better space, handling, NVH etc. costs 3 times more for similar equipment levels Dang when did that happen & how did I miss it! Who here's bought a new Scorpio for 2.5 Lakhs? Anyone?
Errr Ishan, its not the Innova being mentioned here methinks - more like the evasive Fortuner or the Prado?

I wouldn't call the Innova a SUV by any stretch of my imagination
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Old 30th August 2007, 17:05   #13
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Typically, thatís where people who are inexperienced in designing for quality come unstuck. Each person does his own little bit, and because things come out slightly different when theyíre manufactured (from what you drew originally), you have to make allowances for that. And thatís in the design stage, and thatís one of the things that they want my experience to help them with.
Guys he is not designing the SUV but as he says he is showing M&M how to improve quality right from the design stage. Products like the side plastic fender which seems to have such low quality need to be improved and thats where this guy comes in.
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Old 30th August 2007, 17:14   #14
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If you read the article carefully, it becomes clear that Peter Stevens' role in the M&M SUV project is more of a design consultant than 'car designer' per se. Take this for example and I quote from the article:

Q. Is the quality there (in India)? Is the engineering at the level that it needs to be to sell to America?

A. The engineering is fine. The thing is properly rugged. That aspect is very good. What they want me to do is show them the process whereby quality becomes part of the design, rather than something you struggle with after youíve made it.

Q. Can you elaborate on that?

A. One of the most complicated corners of the car is when you try and join the headlight to the hood top to front fender to the bumper. Youíve got four different panels, probably made of four different materials. And they all have to come together and not look as if there are great gaps and mismatches and itís different from one side to another and all that kind of thing. Typically, thatís where people who are inexperienced in designing for quality come unstuck. Each person does his own little bit, and because things come out slightly different when theyíre manufactured (from what you drew originally), And thatís in the design stage, and thatís one of the things that they want my experience to help them with.

Source: The New York Times.
Indias ,500 Car - Wheels - Autos - New York Times Blog

For those of you who havent read the article, the above is a snippet from an interview that appeared in The New York Times. Peter Stevens is the man in the hot seat.

M&M have a competent design team. From what little I can understand, Stevens might be given a specific job of inculcating 'quality' into the design and manufacturing process. Which is one area that Indian car manufacturers still fall short.

Besides, it takes more than 1 man to visualise, sketch, conceptualise and finalise how the SUV should/would look like.
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Old 30th August 2007, 17:23   #15
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I wonder why Manhidra didn't attack the taxi segment, like TATA did with Sumo and Toyota did with Qualis/Innova. Only if they has added some passenger comforts to Bolero...
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