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Old 26th July 2007, 18:01   #1
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Default Maruti Suzuki India Limited

Maruti Udyog Limited is now Maruti Suzuki India Limited...

Source: Maruti Q1 net at Rs 500 cr; name to change

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In the new name, 'Maruti' continues to have a predominant position. 'Maruti' is one of the strongest corporate brand names in the country, in terms of awareness, recall, trust and customer care. A generation of Indians has grown up with this brand name.


'Suzuki' in the corporate name imparts an international dimension. Besides being the parent company, Suzuki Motor Corporation is a leading player in the global automobile market. The leader in Japan's minicar market for over three decades, it has recently positioned itself as a complete car maker with the success of its globally strategic models like Swift, SX4 and Grand Vitara.


This international dimension in the company's name will help Maruti as it expands its role in global markets. The Company is to launch a model for export to Europe in the next couple of years, while building on its recent success in Afro-Asian markets. Maruti is also developing capabilities to become Suzuki's Research & Development hub for Asia, outside Japan.


'India' in the corporate name, while conveying the location of the company and its facilities, also recognises the growing importance of the country, across the world.
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Old 26th July 2007, 18:46   #2
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I was expecting Suzuki India Ltd. as they are the majority stock holders.....
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Old 26th July 2007, 19:01   #3
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I guess not such a big change, since the cars have 'Maruti Suzuki' badging only.
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Old 26th July 2007, 19:12   #4
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Adding India in its name is to convey other countries about where Maruti is located - this comes handy when they export cars.
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Old 26th July 2007, 19:36   #5
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Quote:
Originally Posted by snaronikar View Post
I was expecting Suzuki India Ltd. as they are the majority stock holders.....
The maruti name is a loads more famous than the suzuki name. Look what happened to TVS Suzuki.
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Old 26th July 2007, 21:28   #6
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The name 'Maruti Suzuki India Limited' sounds more professional and also doesnt radically change anything. I am also glad that the name "India" figures in there.

@e_l: Regarding TVS Suzuki, I personally preferred the parent name "Ind-Suzuki Motorcycles Limited" that they came out with.
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Old 26th July 2007, 22:08   #7
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Whatever !!!!

Nothing will work till the company manages to estimate the demand figures correctly and more inportantly, meet them. 6 - 8 months waiting for a car
Ridiculous
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Old 26th July 2007, 22:39   #8
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Quote:
Originally Posted by rr_zen View Post
The name 'Maruti Suzuki India Limited' sounds more professional and also doesnt radically change anything. I am also glad that the name "India" figures in there.

@e_l: Regarding TVS Suzuki, I personally preferred the parent name "Ind-Suzuki Motorcycles Limited" that they came out with.
Yeah, you are right. Most of us like the Ind-Suzuki badge. After suzuki backed out, TVS became much bigger than Suzuki.
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Old 26th July 2007, 23:38   #9
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Any idea what is prompting the name change? Suzuki's insistence?
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Old 26th July 2007, 23:38   #10
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Quote:
Originally Posted by Eddy View Post
Whatever !!!!

Nothing will work till the company manages to estimate the demand figures correctly and more inportantly, meet them. 6 - 8 months waiting for a car
Ridiculous
When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?
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Old 27th July 2007, 09:59   #11
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Quote:
Originally Posted by CrAzY dRiVeR View Post
When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?
Very true. They make fantastic cars but have to do something to get those waiting periods down, or at least set the expectations right at the time of booking.
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Old 27th July 2007, 10:05   #12
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"When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?"

Bang on! thats absolutely true.

Hellcat.
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Old 27th July 2007, 11:19   #13
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Quote:
Originally Posted by 1100D View Post
Any idea what is prompting the name change? Suzuki's insistence?

Branding enforcement all around
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Old 27th July 2007, 12:23   #14
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And with this annoucement, they have posted a whopping 35% increment in net profit for Q1. Fantastic.....simply amazing what this company is doing in recent times. Great products, value pricing and the best customer service.
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