Maruti Suzuki India Limited - Team-BHP

msdivy · 26th July 2007, 18:01

Maruti Udyog Limited is now Maruti Suzuki India Limited...

Source: Maruti Q1 net at Rs 500 cr; name to change

Quote:

In the new name, 'Maruti' continues to have a predominant position. 'Maruti' is one of the strongest corporate brand names in the country, in terms of awareness, recall, trust and customer care. A generation of Indians has grown up with this brand name.

'Suzuki' in the corporate name imparts an international dimension. Besides being the parent company, Suzuki Motor Corporation is a leading player in the global automobile market. The leader in Japan's minicar market for over three decades, it has recently positioned itself as a complete car maker with the success of its globally strategic models like Swift, SX4 and Grand Vitara.

This international dimension in the company's name will help Maruti as it expands its role in global markets. The Company is to launch a model for export to Europe in the next couple of years, while building on its recent success in Afro-Asian markets. Maruti is also developing capabilities to become Suzuki's Research & Development hub for Asia, outside Japan.

'India' in the corporate name, while conveying the location of the company and its facilities, also recognises the growing importance of the country, across the world.

snaronikar · 26th July 2007, 18:46

I was expecting Suzuki India Ltd. as they are the majority stock holders.....

CrAzY dRiVeR · 26th July 2007, 19:01

I guess not such a big change, since the cars have 'Maruti Suzuki' badging only.

sathya_nars · 26th July 2007, 19:12

Adding India in its name is to convey other countries about where Maruti is located - this comes handy when they export cars.

esteem_lover · 26th July 2007, 19:36

Quote:

Originally Posted by snaronikar

I was expecting Suzuki India Ltd. as they are the majority stock holders.....

The maruti name is a loads more famous than the suzuki name. Look what happened to TVS Suzuki.

rr_zen · 26th July 2007, 21:28

The name 'Maruti Suzuki India Limited' sounds more professional and also doesnt radically change anything. I am also glad that the name "India" figures in there.

@e_l: Regarding TVS Suzuki, I personally preferred the parent name "Ind-Suzuki Motorcycles Limited" that they came out with.

Eddy · 26th July 2007, 22:08

Whatever !!!!

Nothing will work till the company manages to estimate the demand figures correctly and more inportantly, meet them. 6 - 8 months waiting for a car

Ridiculous

esteem_lover · 26th July 2007, 22:39

Quote:

Originally Posted by rr_zen

The name 'Maruti Suzuki India Limited' sounds more professional and also doesnt radically change anything. I am also glad that the name "India" figures in there.

@e_l: Regarding TVS Suzuki, I personally preferred the parent name "Ind-Suzuki Motorcycles Limited" that they came out with.

Yeah, you are right. Most of us like the Ind-Suzuki badge. After suzuki backed out, TVS became much bigger than Suzuki.

1100D · 26th July 2007, 23:38

Any idea what is prompting the name change? Suzuki's insistence?

CrAzY dRiVeR · 26th July 2007, 23:38

Quote:

Originally Posted by Eddy

Whatever !!!!

Nothing will work till the company manages to estimate the demand figures correctly and more inportantly, meet them. 6 - 8 months waiting for a car

Ridiculous

When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?

Eddy · 27th July 2007, 09:59

Quote:

Originally Posted by CrAzY dRiVeR

When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?

Very true. They make fantastic cars but have to do something to get those waiting periods down, or at least set the expectations right at the time of booking.

Hellcat · 27th July 2007, 10:05

"When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?"

Bang on! thats absolutely true.

Hellcat.

theMAG · 27th July 2007, 11:19

Quote:

Originally Posted by 1100D

Any idea what is prompting the name change? Suzuki's insistence?

Branding enforcement all around

GTO · 27th July 2007, 12:23

And with this annoucement, they have posted a whopping 35% increment in net profit for Q1. Fantastic.....simply amazing what this company is doing in recent times. Great products, value pricing and the best customer service.

26th July 2007, 18:46	#2 (permalink)
snaronikar Senior - BHPian Join Date: Jun 2007 Location: Bengaluru Posts: 1,664 View My Garage	I was expecting Suzuki India Ltd. as they are the majority stock holders..... __________________ Love your job but Never love your company because you never know when your company stops loving you-NRN

26th July 2007, 19:01	#3 (permalink)
CrAzY dRiVeR Senior - BHPian Join Date: Jun 2006 Location: Temporarily out of coverage area... Posts: 2,950 View My Garage	I guess not such a big change, since the cars have 'Maruti Suzuki' badging only. __________________ I'm far from perfect. I hope i can improve. Thats why i'm here!

26th July 2007, 21:28	#6 (permalink)
rr_zen BHPian Join Date: Sep 2006 Location: Chennai, India (Now at Winston-Salem, NC) Posts: 460 View My Garage	The name 'Maruti Suzuki India Limited' sounds more professional and also doesnt radically change anything. I am also glad that the name "India" figures in there. @e_l: Regarding TVS Suzuki, I personally preferred the parent name "Ind-Suzuki Motorcycles Limited" that they came out with. __________________ Ships are safest in harbour. But thats not what ships are made for !!

26th July 2007, 22:08	#7 (permalink)
Eddy BHPian Join Date: Apr 2007 Location: Delhi Posts: 927	Whatever !!!! Nothing will work till the company manages to estimate the demand figures correctly and more inportantly, meet them. 6 - 8 months waiting for a car Ridiculous __________________ Car is no longer a luxury; parking space is.

26th July 2007, 23:38	#9 (permalink)
1100D Distinguished - BHPian Join Date: Jun 2006 Location: Calcutta Posts: 2,332 View My Garage	Any idea what is prompting the name change? Suzuki's insistence? __________________ ________________________ Every Ferrari is always a Fiat

26th July 2007, 19:12	#4 (permalink)
sathya_nars BHPian Join Date: May 2007 Location: Bangalore Posts: 562 View My Garage	Adding India in its name is to convey other countries about where Maruti is located - this comes handy when they export cars.

27th July 2007, 10:05	#12 (permalink)
Hellcat BHPian Join Date: Jul 2005 Location: Bangalore Posts: 216 View My Garage	"When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products?" Bang on! thats absolutely true. Hellcat.

27th July 2007, 12:23	#14 (permalink)
GTO Super-Admin Join Date: Feb 2004 Location: Bombay Posts: 12,202 View My Garage	And with this annoucement, they have posted a whopping 35% increment in net profit for Q1. Fantastic.....simply amazing what this company is doing in recent times. Great products, value pricing and the best customer service. __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.

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