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Old 19th August 2004, 17:07   #16
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Quote[/b] ]they must be wantin to sell petra diesel bcoz of its FE and cheap price
no doubt there, but why not position the 100Hp eptrol as a sporty variant then?? Or if they are not gonna actively sell it, then why have n on the market in the first place!

FIAT - one confused lot in India...!

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Old 19th August 2004, 18:00   #17
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Quote[/b] (rtech @ Aug. 19 2004,15:37)]FIAT - one confused lot in India...!
I think so too.
Actually i feel that they are doing a more defensive marketing stratergy than an agressive one.

Fear of failure i guess!
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Old 21st August 2004, 18:47   #18
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hey guys
did you check the Petra ad in the newspaper on friday,
fiat need to print bigger and colour ads, many readers must have just ignored a b/w postcard size ad. and with Ikon starting at 4.69 who will look a Fiat.
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Old 22nd August 2004, 23:00   #19
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yeah,

even the ads with sachin were pathetic...i never saw hoardings at strategic places ..only saw the ads a couple of times on tv and that too only during the cricket matches!!

does fiat have a good enuf mktg budget in india ??
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Old 23rd August 2004, 01:26   #20
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i think fiat launched the petrol petra for people who didnt like the diesel and wanted petrol ....
and they want to sell the diesel more as its one of the cheapest in its segment and will attract many buyers .....
what do u guys think
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Old 23rd August 2004, 13:32   #21
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Quote[/b] ]i think fiat launched the petrol petra for people who didnt like the diesel and wanted petrol ....
Come to think of it, the Petra petrol with a 1.6L DOHC 100 BHP engine is state of the art. Ride quality is unbeatable.

The diesel engine is outdated now, and will be more so when they start offering the diesel engines from their new joint venture with Maruti. But still, I guess the diesel is good for hard core diesel economy lovers.

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