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Old 17th August 2004, 18:49   #1
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hey guys...
I decided to give a small tip to fiat on marketing of the Palio and they actually responded to me! HEre is the mail i sent them and their response.

Quote:
Originally Posted by [b
Quote[/b] ]hello....
Since you guys at Fiat aren't doing what you are supposed to, I thought,
being a fiat fan and a palio owner i should remind you that you have a
fantastic car in the Palio and you guys need to market it well. So here is
one tip on marketing of the Palio.
AutoCar India in their July issue have done a 6 hatchback comparo between
the Palio NV,Corsa Sail,Tata Indica, Maruti Wagon R & Hyundai Santro and
Maruti Zen. They have picked the Palio as the best hatchback in India.
Please bring out full page advertisements in the papers highlighting this
article and AutoCar's decision. You can pick paragraph's from the article to
show the PAlio's superiority over other cars.
Hope you will acknowledge and respond.
Thanks
Amit Raisinghani.
A Fiat Palio owner.
A few days later the response came as follows:
Quote:
Originally Posted by [b
Quote[/b] ]Dear Amit,

Thank you for your valuable suggestions with regards promoting the Autocar
feature on the 6 car shoot-out.

We have already initiated actions at our end, and you should soon being
seeing press adds, TV adds and also reprints of the Autocar test drive
results.

Through ardent Fiat fans like yourself, we hope to generate goodwill and
positive feedback and referrals that through word of mouth will dispel
negative rumours about the products.

We also would like to put to record, that in case you do desire our
assistance at any point of time, please feel free to revert to me
immediately.

Kind Regards

Sandeep Jaisinghani
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Old 17th August 2004, 18:59   #2
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wat e-mail did u contact this guy at ? Pls post ...
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Old 17th August 2004, 20:08   #3
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Are you sure you guys arent related and hence the reply? lol (Raisinghani/Jaisinghani)

Well thats good to see.. a real reply rather than "We will look into it, thank you."

I seem to remember fiat handing out "reprints" of an earlier autocar test as part of the literature with the palio when it was first launched.... am i right?

Also, i was speaking to a fiat salesperson yesterday and telling them about how noone even knows the Petra exists... and he said that they were waiting for the Petra deisel to be launched before they started advertising...... donno how much sense that makes///but just fyi.

cya
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Old 17th August 2004, 20:11   #4
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Great going, this is what Fiat needs to bring them back into the game.

Regards...
Shan2nu
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Old 17th August 2004, 22:23   #5
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Great to see that Fiat finally is taking initiatives to up their brand image and improve the sales of a wonderful car....in the form of Palio. Petra isn't that bad either.
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Old 17th August 2004, 22:40   #6
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Quote:
Originally Posted by [b
Quote[/b] ]wat e-mail did u contact this guy at ? Pls post ...
hey Khadu I sent the email to the marketing guys at anil.dhupkar@fiat-india.com but the reply came to me via sandeep jaisinghani at sandeep.jaisinghani@fiat-india.com. He incidentally is head corporate sales! I dunno how this happened! maybe the marketing team forwarded my email to him and he responded - doesn't make sense to me cuz it should have come from the marketing team itself.
Anywaz, u can look up www.fiat-india.com at go to helpdesk for a complete list of ppl to contact.

Quote:
Originally Posted by [b
Quote[/b] ]Are you sure you guys arent related and hence the reply? lol (Raisinghani/Jaisinghani
lol.. hey rehaan going by the indian system , even i thought the reply came to cuz we both are of the same caste! hope i am wrong though! BTW, why is fiat languishing in sales if they have a sindhi as head-corporate sales?
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Old 18th August 2004, 00:46   #7
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Good job Amit. Next time let them know about Team-BHP too

GTO
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Old 18th August 2004, 01:01   #8
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Hey Amit, wanna know how fast the Fiat marketing team is working...turn on your TV.

Yup, I saw the ad showing the Palio as the winner of the Autocar test. Only, trust Fiat marketing to mess this up as well. the ad itself is a sleeper!! and the line simply read...."voted our choice by Autocar India". No explaining what it was for, no giving any indication of who the rivals were nothing. Infact I feel Autocar got more publicity outa this ad than Fiat will hope to get!!

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Old 18th August 2004, 01:08   #9
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Quote:
Originally Posted by [b
Quote[/b] ]wanna know how fast the Fiat marketing team is working...turn on your TV.
Wow! they really are working overtime! lol.. no wonder they are no. 3 in the J.D.Power survey!
Quote:
Originally Posted by [b
Quote[/b] ]the line simply read...."voted our choice by Autocar India". No explaining what it was for, no giving any indication of who the rivals were nothing
EEESHHHH! what a botch up!!! When will they ever learn?!?!



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Old 18th August 2004, 01:29   #10
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And when the heck are they going to realise that the Petra is actually for sale!! No surprise that no one is aware.

www.fiat-india.com still does not have a mention of the Petra

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Old 18th August 2004, 17:39   #11
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There was an ad on the Petra Diesel in today's Chennai edition of *"The Hindu". The ad is in black and white, lacks punch and is even confusing to some extent . It is advertised as
"A pertrol car that runs on diesel".
Some how Fiat has already concluded that the Petra petrol is not worth advertising for.

-Beetle
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Old 18th August 2004, 17:49   #12
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And yeah , I missed telling about their blunder in the Ad :
The Ad *mentions www.fiat-india.com prominently. Readers who will naturally explore the website for more details on the Petra will realise they wasted their time surfing this site
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Old 18th August 2004, 17:53   #13
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Quote:
Originally Posted by [b
Quote[/b] ]
hey guys...
I decided to give a small tip to fiat on marketing of the Palio and they actually responded to me! HEre is the mail i sent them and their response
Guys, Sandeep Jaisinghani does respond to the mails sent to Fiat mktng team...Infact I had been interacting thru emails with them...Sandeep / Mahesh Prasad etc.
Infact I spoke to them also couple of times and they helped me in getting thru a dealer in East(since the original dealer in Kolkata had been chucked out by them).
ANd u know what, Mr.Jaisinghani & Mr.Prasad, did very nicely explain to me over the phone about their future plans regarding dealers & A.S.S, which I told them was the most negative aspect point blank .
And what they said, if is followed thru, then Fiat will be a winner in India!!
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Old 18th August 2004, 18:10   #14
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Quote:
Originally Posted by [b
Quote[/b] (Beetle @ Aug. 18 2004,16:09)]Some how Fiat has already concluded that the Petra petrol is not worth advertising for.
absolutely!!

When i had gone for the Petra test drive and was asking about the complete lack of petra ads the salesguy said "actually we are waiting for the petra deisel and we are going to concentrate on that only"



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Old 19th August 2004, 16:32   #15
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well
they must be wantin to sell petra diesel bcoz of its FE and cheap price
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