Fiat responds to my email - Team-BHP

amit · 17th August 2004, 18:49

hey guys...
I decided to give a small tip to fiat on marketing of the Palio and they actually responded to me! HEre is the mail i sent them and their response.

Quote:

Originally Posted by [b

Quote[/b] ]hello....
Since you guys at Fiat aren't doing what you are supposed to, I thought,
being a fiat fan and a palio owner i should remind you that you have a
fantastic car in the Palio and you guys need to market it well. So here is
one tip on marketing of the Palio.
AutoCar India in their July issue have done a 6 hatchback comparo between
the Palio NV,Corsa Sail,Tata Indica, Maruti Wagon R & Hyundai Santro and
Maruti Zen. They have picked the Palio as the best hatchback in India.
Please bring out full page advertisements in the papers highlighting this
article and AutoCar's decision. You can pick paragraph's from the article to
show the PAlio's superiority over other cars.
Hope you will acknowledge and respond.
Thanks
Amit Raisinghani.
A Fiat Palio owner.

A few days later the response came as follows:

Quote:

Originally Posted by [b

Quote[/b] ]Dear Amit,

Thank you for your valuable suggestions with regards promoting the Autocar
feature on the 6 car shoot-out.

We have already initiated actions at our end, and you should soon being
seeing press adds, TV adds and also reprints of the Autocar test drive
results.

Through ardent Fiat fans like yourself, we hope to generate goodwill and
positive feedback and referrals that through word of mouth will dispel
negative rumours about the products.

We also would like to put to record, that in case you do desire our
assistance at any point of time, please feel free to revert to me
immediately.

Kind Regards

Sandeep Jaisinghani

khaadu75 · 17th August 2004, 18:59

wat e-mail did u contact this guy at ? Pls post ...

Rehaan · 17th August 2004, 20:08

Are you sure you guys arent related and hence the reply? lol

(Raisinghani/Jaisinghani)

Well thats good to see.. a real reply rather than "We will look into it, thank you."

I seem to remember fiat handing out "reprints" of an earlier autocar test as part of the literature with the palio when it was first launched.... am i right?

Also, i was speaking to a fiat salesperson yesterday and telling them about how noone even knows the Petra exists... and he said that they were waiting for the Petra deisel to be launched before they started advertising...... donno how much sense that makes///but just fyi.

cya
R

Shan2nu · 17th August 2004, 20:11

Great going, this is what Fiat needs to bring them back into the game.

Regards...
Shan2nu

shravan316 · 17th August 2004, 22:23

Great to see that Fiat finally is taking initiatives to up their brand image and improve the sales of a wonderful car....in the form of Palio. Petra isn't that bad either.

amit · 17th August 2004, 22:40

Quote:

Originally Posted by [b

Quote[/b] ]wat e-mail did u contact this guy at ? Pls post ...

hey Khadu I sent the email to the marketing guys at anil.dhupkar@fiat-india.com but the reply came to me via sandeep jaisinghani at sandeep.jaisinghani@fiat-india.com. He incidentally is head corporate sales! I dunno how this happened! maybe the marketing team forwarded my email to him and he responded - doesn't make sense to me cuz it should have come from the marketing team itself.
Anywaz, u can look up www.fiat-india.com at go to helpdesk for a complete list of ppl to contact.

Quote:

Originally Posted by [b

Quote[/b] ]Are you sure you guys arent related and hence the reply? lol (Raisinghani/Jaisinghani

lol.. hey rehaan going by the indian system , even i thought the reply came to cuz we both are of the same caste! hope i am wrong though! BTW, why is fiat languishing in sales if they have a sindhi as head-corporate sales?

GTO · 18th August 2004, 00:46

Good job Amit. Next time let them know about Team-BHP too

GTO

Rtech · 18th August 2004, 01:01

Hey Amit, wanna know how fast the Fiat marketing team is working...turn on your TV.

Yup, I saw the ad showing the Palio as the winner of the Autocar test. Only, trust Fiat marketing to mess this up as well. the ad itself is a sleeper!! and the line simply read...."voted our choice by Autocar India". No explaining what it was for, no giving any indication of who the rivals were nothing. Infact I feel Autocar got more publicity outa this ad than Fiat will hope to get!!

Rt

amit · 18th August 2004, 01:08

Quote:

Originally Posted by [b

Quote[/b] ]wanna know how fast the Fiat marketing team is working...turn on your TV.

Wow! they really are working overtime! lol.. no wonder they are no. 3 in the J.D.Power survey!

Quote:

Originally Posted by [b

Quote[/b] ]the line simply read...."voted our choice by Autocar India". No explaining what it was for, no giving any indication of who the rivals were nothing

EEESHHHH! what a botch up!!! When will they ever learn?!?!

GTO · 18th August 2004, 01:29

And when the heck are they going to realise that the Petra is actually for sale!! No surprise that no one is aware.

www.fiat-india.com still does not have a mention of the Petra

GTO

Beetle · 18th August 2004, 17:39

There was an ad on the Petra Diesel in today's Chennai edition of *"The Hindu". The ad is in black and white, lacks punch and is even confusing to some extent . It is advertised as
"A pertrol car that runs on diesel".
Some how Fiat has already concluded that the Petra petrol is not worth advertising for.

-Beetle

Beetle · 18th August 2004, 17:49

And yeah , I missed telling about their blunder in the Ad :
The Ad *mentions www.fiat-india.com prominently. Readers who will naturally explore the website for more details on the Petra will realise they wasted their time surfing this site

arijit · 18th August 2004, 17:53

Quote:

Originally Posted by [b

Quote[/b] ]
hey guys...
I decided to give a small tip to fiat on marketing of the Palio and they actually responded to me! HEre is the mail i sent them and their response

Guys, Sandeep Jaisinghani does respond to the mails sent to Fiat mktng team...Infact I had been interacting thru emails with them...Sandeep / Mahesh Prasad etc.
Infact I spoke to them also couple of times and they helped me in getting thru a dealer in East(since the original dealer in Kolkata had been chucked out by them).
ANd u know what, Mr.Jaisinghani & Mr.Prasad, did very nicely explain to me over the phone about their future plans regarding dealers & A.S.S, which I told them was the most negative aspect point blank .
And what they said, if is followed thru, then Fiat will be a winner in India!!

Rehaan · 18th August 2004, 18:10

Quote:

Originally Posted by [b

Quote[/b] (Beetle @ Aug. 18 2004,16:09)]Some how Fiat has already concluded that the Petra petrol is not worth advertising for.

absolutely!!

When i had gone for the Petra test drive and was asking about the complete lack of petra ads the salesguy said "actually we are waiting for the petra deisel and we are going to concentrate on that only"

cya
R

lamborghini · 19th August 2004, 16:32

well
they must be wantin to sell petra diesel bcoz of its FE and cheap price

17th August 2004, 20:08	#3 (permalink)
Rehaan Team-BHP Moderator Join Date: Feb 2004 Location: Bombay / New York Posts: 7,586	Are you sure you guys arent related and hence the reply? lol (Raisinghani/Jaisinghani) Well thats good to see.. a real reply rather than "We will look into it, thank you." I seem to remember fiat handing out "reprints" of an earlier autocar test as part of the literature with the palio when it was first launched.... am i right? Also, i was speaking to a fiat salesperson yesterday and telling them about how noone even knows the Petra exists... and he said that they were waiting for the Petra deisel to be launched before they started advertising...... donno how much sense that makes///but just fyi. cya R __________________ The memory of you will ride by our side forever.

17th August 2004, 20:11	#4 (permalink)
Shan2nu Distinguished - BHPian Join Date: Feb 2004 Location: Hubli/Blore - Karnataka - India Posts: 4,066 View My Garage	Great going, this is what Fiat needs to bring them back into the game. Regards... Shan2nu __________________ VTEC flyby - youtube.com/watch?v=1AhWJlVRPqE

17th August 2004, 22:23	#5 (permalink)
shravan316 Senior - BHPian Join Date: Apr 2004 Location: Bangalore Posts: 993	Great to see that Fiat finally is taking initiatives to up their brand image and improve the sales of a wonderful car....in the form of Palio. Petra isn't that bad either. __________________ "You can have it in any colour as long as its black..."-Henry Ford

18th August 2004, 00:46	#7 (permalink)
GTO Super-Admin Join Date: Feb 2004 Location: Bombay Posts: 12,185 View My Garage	Good job Amit. Next time let them know about Team-BHP too GTO __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.

18th August 2004, 01:01	#8 (permalink)
Rtech Team-BHP Moderator Join Date: Apr 2004 Location: Bombay Posts: 5,980 View My Garage	Hey Amit, wanna know how fast the Fiat marketing team is working...turn on your TV. Yup, I saw the ad showing the Palio as the winner of the Autocar test. Only, trust Fiat marketing to mess this up as well. the ad itself is a sleeper!! and the line simply read...."voted our choice by Autocar India". No explaining what it was for, no giving any indication of who the rivals were nothing. Infact I feel Autocar got more publicity outa this ad than Fiat will hope to get!! Rt __________________ He who makes the loudest noise usually has the least to say. Unfortunately they don't realise that and keep at it! ____

17th August 2004, 18:59	#2 (permalink)
khaadu75 BANNED Join Date: Jun 2004 Location: same as the proposed venue for F1 ;-) Posts: 1,166 View My Garage	wat e-mail did u contact this guy at ? Pls post ...

18th August 2004, 01:29	#10 (permalink)
GTO Super-Admin Join Date: Feb 2004 Location: Bombay Posts: 12,185 View My Garage	And when the heck are they going to realise that the Petra is actually for sale!! No surprise that no one is aware. www.fiat-india.com still does not have a mention of the Petra GTO __________________ GTO Change the way you think, and watch the world change around you. Please don't PM for support. Use the Contact Form instead. Please read the NEW Team-BHP FAQ section for all your queries.

18th August 2004, 17:39	#11 (permalink)
Beetle Newbie Join Date: Apr 2004 Location: Chennai Posts: 33	There was an ad on the Petra Diesel in today's Chennai edition of *"The Hindu". The ad is in black and white, lacks punch and is even confusing to some extent . It is advertised as "A pertrol car that runs on diesel". Some how Fiat has already concluded that the Petra petrol is not worth advertising for. -Beetle

18th August 2004, 17:49	#12 (permalink)
Beetle Newbie Join Date: Apr 2004 Location: Chennai Posts: 33	And yeah , I missed telling about their blunder in the Ad : The Ad *mentions www.fiat-india.com prominently. Readers who will naturally explore the website for more details on the Petra will realise they wasted their time surfing this site

19th August 2004, 16:32	#15 (permalink)
lamborghini Senior - BHPian Join Date: Apr 2004 Location: South Mumbai/Smithfield, RI, USA Posts: 2,652 View My Garage	well they must be wantin to sell petra diesel bcoz of its FE and cheap price __________________ ¢нєєяѕ ℓαмвσ lamborghinirules@gmail.com

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